10 to drive traffic and engagement through social media best practices
Post on 10-Feb-2017
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10 Tips & Tricks for Driving Traffic, Engagement Through Social Media
Best Practices
Kristin Lanning,Social Media Strategist, Health Forum
Before Doing Social Media Magic …
• Develop A Social Media Strategy• Which Social Media Channel Is Right For Your Content?• Measuring ROI – What Do You Want Social To Do For You?
Fundamentals Of Social Media Hacks
• Calendaring
• Social Media Management Tools
• Google Analytics
Hack #1 – Getting Others Involved in The Conversation
• Tagging on Facebook, Twitter and LinkedIn
• “#” ‘ing the Pavement For Social Conversations• Develop Relationships With Social Influencers
Hack #2 -- Social Media Events – Why You’ve Just Got to Be There
• Host A Social Media Chat• Get Involved In Others’ Social Media Events
• Live-Tweeting (Or Posting) From Conferences/Events
Hack #3 – Repurpose Your Popular Content
• Visualize content where possible
• Share Multiple Times with Different Angles
• Weekly “Best Of” Content for Weekend Social Postings
Hack #4 – Virtuous Reader Feedback Loop
• Turn Reader Reaction Into a Blog Post• Respond to Readers – Invite Them to Guest Blog• Engage Readers in Social Conversation (Within Limits)
Hack #5 – Set Up Your Pages For Social Success
• Give Readers a Reason to Go Deep Into Your Content• Sharing (Content) is Caring – Make It Easy
• Remember: Social is Mobile
Hack #6 – Put Some (Social) Money on the Table
• Promote High-Performing Stories • Stories on Timely Subjects (i.e., Industry Survey Stories)• Don’t Need Much Money To Make A Huge Impact
Hack #7 – Make Social Part Of Your Workday
• Check in Every Few Hours
• Value Your Social Time
• Listen to Your Analytics
Hack #8 – You Have The Power!
• Personal Social Media is Powerful
• Let Some Personality Through (But Be Authentic)!
• Sometimes, It’s Not About Your Content
Hack #9 – Don’t Be Afraid To Toss The Map • Social Strategies NOT
Set In Stone – Review Quarterly• Social Media Changes – Flexibility is the Key• Invest in Continuing Education
Hack #10 – Relax, It’s Just Social Media
• Experiment (then Measure)!
• Sometimes, It’s OK To Be Silent
• Empower Others to Share on Your Brand’s Behalf
Final Points • Tag Your Social Links – Makes Analysis Easier https://support.google.com/analytics/answer/1033867?hl=en• Always Be Authentic, Amicable and Respectful
• Incorporate Social In Story Planning
• It’s OK to Include Marketing for Events
• Don’t Be Afraid To Ask (Or Make Smart Mistakes)!
Contact Information • @contentalchemy
• @HealthForumNews
• Health Forum on Facebook
• Health Forum on LinkedIn
• Kristin Lanning LinkedIn
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