10 Tips & Tricks for Driving Traffic, Engagement Through Social Media

Best Practices

Kristin Lanning,Social Media Strategist, Health Forum

Before Doing Social Media Magic …

• Develop A Social Media Strategy• Which Social Media Channel Is Right For Your Content?• Measuring ROI – What Do You Want Social To Do For You?

Fundamentals Of Social Media Hacks

• Calendaring

• Social Media Management Tools

• Google Analytics

Hack #1 – Getting Others Involved in The Conversation

• Tagging on Facebook, Twitter and LinkedIn

• “#” ‘ing the Pavement For Social Conversations• Develop Relationships With Social Influencers

Hack #2 -- Social Media Events – Why You’ve Just Got to Be There

• Host A Social Media Chat• Get Involved In Others’ Social Media Events

• Live-Tweeting (Or Posting) From Conferences/Events

Hack #3 – Repurpose Your Popular Content

• Visualize content where possible

• Share Multiple Times with Different Angles

• Weekly “Best Of” Content for Weekend Social Postings

Hack #4 – Virtuous Reader Feedback Loop

• Turn Reader Reaction Into a Blog Post• Respond to Readers – Invite Them to Guest Blog• Engage Readers in Social Conversation (Within Limits)

Hack #5 – Set Up Your Pages For Social Success

• Give Readers a Reason to Go Deep Into Your Content• Sharing (Content) is Caring – Make It Easy

• Remember: Social is Mobile

Hack #6 – Put Some (Social) Money on the Table

• Promote High-Performing Stories • Stories on Timely Subjects (i.e., Industry Survey Stories)• Don’t Need Much Money To Make A Huge Impact

Hack #7 – Make Social Part Of Your Workday

• Check in Every Few Hours

• Value Your Social Time

• Listen to Your Analytics

Hack #8 – You Have The Power!

• Personal Social Media is Powerful

• Let Some Personality Through (But Be Authentic)!

• Sometimes, It’s Not About Your Content

Hack #9 – Don’t Be Afraid To Toss The Map • Social Strategies NOT

Set In Stone – Review Quarterly• Social Media Changes – Flexibility is the Key• Invest in Continuing Education

Hack #10 – Relax, It’s Just Social Media

• Experiment (then Measure)!

• Sometimes, It’s OK To Be Silent

• Empower Others to Share on Your Brand’s Behalf

Final Points • Tag Your Social Links – Makes Analysis Easier https://support.google.com/analytics/answer/1033867?hl=en• Always Be Authentic, Amicable and Respectful

• Incorporate Social In Story Planning

• It’s OK to Include Marketing for Events

• Don’t Be Afraid To Ask (Or Make Smart Mistakes)!

Contact Information • @contentalchemy

• @HealthForumNews

• Health Forum on Facebook

• Health Forum on LinkedIn

• Kristin Lanning LinkedIn