10 tips for finding your tone of voice

10 TIPS FOR FINDING YOUR TONE OF VOICE

@TheMarkCarroll

@TMWagency

FIRSTLY...

HERE’S 4 OF MY FAVOURITE RECORDS

NAS - NAS IS LIKE

DISTURBED - GET DOWN WITH THE SICKNESS

JOHN B STALKING YOU ON MYSPACE

DRAKE - HOLD ON WE’RE GOING HOME

WHAT DO ALL THESE

TRACKS HAVE IN COMMON?

NOTHING!

TIP #1 - CONSISTENCY = IDENTITY

I WAS ASKED TO DO THIS QUITE LAST MINUTE...

“GOOD ARTISTS COPY, GREAT

ARTISTS STEAL”some guy

TIP #2 - STEAL LIKE AN ARTIST

(IN MODERATION)

REMIXING THE POPULAR

PRO TIP FORMAT

THE LYNX SPIN ON ICONIC IDENTITY

AND OCCASION

LESS IS MORE...

TIP #3 - BEING SUCCINCT

“As a telegram charged customers by each word used, people were economic with language in a way that echoes the current trend for

Twitter’s succinct messages”

FASHION?BEAUTY? MUSIC?CAR?

FOOD...

This should have been no.1

TIP #4 - KNOW YOUR AUDIENCE

LYNX FLORA MAGNUM

18-24 year old males

25-34 year old females

18-24 year old females

GirlsGaming

Technology

FoodHealthFamily

ChocolateFashionPleasure

BRANDS

AUDIENCE

INTERESTS

UNIQUE TONE

HELPFUL MUM

SAVY PLEASURE SEAKER

COOLER OLDER BROTHER

IF YOU’RE ASKING “HOW DO WE TALK ABOUT IT?” FOR TOO LONG, MAYBE YOU

SHOULDN’T...

DON’T GET STALE

TIP #5 - KEEP EVOLVING

IT’S NOT WHAT YOU SAY, IT’S HOW YOU SAY IT...

TRUE, BUT IT’S STILL WHAT YOU SAY.

DAFT PUNK

COMEDYCOMPS

HINTS/TIPSOCCASIONS

VINEPRODUCTS

TRENDSCOLLABORATION

ACCESSORISE WITH

CHARACTERS, LIKE TOAST

HERE

GOT OVER THAT

QUICKLY AND MOVED ON TO

BREAD...

ACTIONS SPEAK LOUDER THAN

WORDS

TIP #6 - DO SOMETHING!

LOWES FIX IN SIX

BEING NOTICED ISN’T ENOUGH

TIP #7 - ADD VALUE

QUITE OFTEN THAT IS A WELL CRAFTED AND WELL TIMED

PIECE OF LIGHT ENTERTAINMENT

REMEMBER YOUr ROOTS

TIP #8 - DON’T REINVENT THE WHEEL

TONE AND PERSONA

MIGHT ALREADY BE WAITING...

NO COMPLIMENTS

TIP #9 - IT’S NOT ALL ABOUT YOU

CONVERSATIONCOMPLIMENTS

YOU’RE TALKING TO HUMANS

TIP #10 - EVERYONE IS DIFFERENT

HE NEEDS TO BE DEALT WITH DIFFERENTLY

TO THIS GUYAND THIS GUY

DEDICATED CUSTOMER SERVICE, USEFUL.

DON’T AVOID THE CONVERSATION,

JOIN IT.

10 TIPS FOR FINDING YOUR TONE OF VOICE

CONSISTENCY = IDENTITYSTEAL LIKE AN ARTIST (IN MODERATION)

BE SUCCINCTKNOW YOUR AUDIENCE

DON’T GET REPETITIVE, KEEP EVOLVINGDO SOMETHING

BEING SEEN ISN’T ENOUGH, ADD VALUEDON’T REINVENT THE WHEEL

IT’S NOT ALL ABOUT YOU EVERYONE IS DIFFERENT - ADAPT

10 TIPS FOR FINDING YOUR TONE OF VOICE

TWEET ME!