1 lenticular: an introduction. simplified explanation of lenticular lenticular graphics can be...

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1

LENTICULAR:AN INTRODUCTION

Simplified Explanation of Lenticular

Lenticular graphics can be described as specialized images which when viewed under a lenticular lens will produce 3D or animated sequences.

Two main elements when producing lenticular:

1. An interlaced image

• The process of combining frames of multiple electronic files into a single file.

2. Lenticular lens

• Isolates, magnifies, and displays a single graphic image according to the angle of observation.

• The grooves of the lens are lenticules, which focus your sight on different parts of the underlying interlaced picture.

Interlacing

Proprietary interlacing capabilities allow us to marry the interlaced images in perfect harmony with the lens structure, allowing us to achieve the highest quality lenticular available.

Effects: 2 or 3 Image Flip

The fast transition between distinct elements.

Flip images are the most basic. They can also be the most dramatic, catching people’s attention from across the room or as they walk by. The basic "flip" has two or three images printed on the same page.

Effects: 3D Depth

The illusion of depth and distance between elements from the foreground to background.

3D is created by following the theory of parallax

Brain compares the different views from our right and left eyes

Creates a three-dimensional world

Effect: Zoom

Image moves front to back and changes in size from larger to smaller.

A zoom is a form of motion that combines multiple sizes of the same image, merged quickly together, creating a zoom effect.

Effects: Motion

The recreation of a moving effect from video or a series of stills.

Works by selecting frames and recreating the motion using frames of animation, video or sequenced still images.

Effects: Morph

A fluid transition between elements, normally of a similar size and shape.

Morphing uses computer animation to create the perception that two or more images seamlessly transform into each other before the observer's eyes.

Effects

Lenticular Applications

Indoor

Security

Multilingual

Product Applications

Indoor Signage

Security

Bilingual/Trilingual

Premiums

Collectible

Coaster

CD/DVD Insert

Mousepad

Cup and Mug

Easel/POP Display

Counter Mat

Packaging

Shelf Talker/Dangler/Strip

Product Tip In/On

Decoder

Unsecured Card

Magnet

Label

Postcard/Mailer

Sticker

Lanyard Card

Conceptuals

• We offer a conceptual program where qualified clients can receive a "no charge" conceptual for their proposed lenticular projects and marketing presentations.

What’s new?

In House 3D Photo Studio

For more information, contact us at 800.236.7678

Thank you!

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