amc conference 2010 - live print(tm) from wda

8/7/2019 AMC Conference 2010 - Live Print(tm) From WDA

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WDA Is STABLE & SAFE

Private, Profitable, 40 employees, founded in 2001

Recognized Technology Leader

Recognized Service Leader

A+ Client List

Founders are recognized mobile industry experts

Senior management team of four has 50+ combined years of

mobile experience

Who Is WDA?


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Who Is Brennan Hayden?

Started my career at the IRS in 1983 (Unix and SQL were gonna be BIG!)

Then, Health Care, Security (my first 2D barcode in 1987!)

Starting 1993 -- SMS, then Content, now Marketing

Sent the first text message in the U.S. in 1993

Founded the SMS Forum

On the team that trade-marked m-commerce - in 1997!

Co-founded WDA in 2001, 28 straight quarters of profitability (and counting)

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Mobile Phone Technology Milestones

1994

1996

1998

2000

2002

2004

2006

2008

2010

Nextel Developer Program

AT&T Developer Program

Mobile Web

(Phone.com)

WAP Begins

M-commerce Forum

First BB messaging device

Two-way Text Messaging

in the US starts

Ringtones

Java and

BREW apps

First Blackberry

Smartphone

1999: First year the

term Globalization

is used

AOL Owns the

Internet; 37M

subs!

Instant Messaging (IM) is

the rage

Inter-carrier text delivery

starts in Europe

SMS BeginsFirst Blackberry Trackball

First iPhone released

WDA Founded

Camera Phone sales

pass digital cameras

First mass-

market NFC

phone

First Android

Phone

3G2G

4G

First WIMAX

Phone

iPhone App

Store

Video

1 million Data

users in US!

80 million Datausers in US!

First iPAD

First Western Union

mobile money xfer in

U.S.


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Mobility has become part of our social DNA anddata-oriented activity is rising 262 million US subscribers, nearing 100%

penetration

58% of mobile subscribers have done

non-voice data activities

53% are active text users, 149 M

> 12% of subscribers have flat rate data

plans

> 15% now own smartphones iPhone 7 million sold in Apples 4th

quarter alone. One million 3G S sold in

one week, 70 million sold.

120,000 apps, 2 B downloads in 18

months.

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20% of all mobile subscribers areprepaid account s using both text and

voice(Mercator Primary Data Series research)

250 MillioniPods

1 Billion PCs

1 Billion

Accounts

1.5 Billion

Cards

1.6 BillionInternet

2 Billion TVs

3.6 Billion Mobile

Phones


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What Are These People Doing?


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They are eating your lunch


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What is Live Print ?

Using a simple 5 digit code, you can increase the value of your advertising

Live PrintAllows You To Sell Mobile Response

Besides selling mobile response, you can also use the same technology to increaseresponse rates on subscription cards

Live PrintAllows You To Increase Your Subscription Rates

Texting is the only mass market mobile technology. Nothing else is close (exceptvoice).

Live PrintAllows You To Reach over 80% of the U.S. population

Mobile is increasingly the primaryaccess point for people, and the growth rate forthis segment exceeds the pace at which the population is aging; 50% of 40 to 50year-olds!

Live PrintIs Your Link To The Younger Generation

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How to reach your audience in the US

260m Mobile Phone Users

230m Texting users

80m mobile web users

50m Email Mobile Users

30m text alert users

30m iPhone / iPod Touch / iPad users

20m mobile video viewers

15m Free App Users

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Feature Phones Smartphones

Smartphones are25% of the US Market

50% have unlimited text msg. plans52% have an unlimited data plan *

Most users have data plans.

Feature Phones make up 75% of the market,many of them are current devices, but manyare also older, less capable handsets

35% have unlimited text msg. plans12% have an unlimited data plan

88% of mobile phones are text enabled

64% of mobile phones are Internet enabled

Source: Luth Research Survey June 2009; Comscore June 2009

The Universe of Active Handsets in the U.S.


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Device Fragmentation is the Reality

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12/2212 | Touchatag |August 2009


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QR Code Examples

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Better QR Code Examples (from Spyderlynk)

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Mobile Outperforms Web

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Source: http://www.insightexpress.com/ommamobile (2009)


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Mobile Marketing Outperforms Web

Insight Express: Mobile Marketing Qualitative Effectiveness

Across Different Marketing Criteria

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Source: http://www.insightexpress.com/ommamobile (2009)


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The Case for Mobile Response

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Conversion rates 15-20% and as highas 30%

ROI as high as $20 return for every $1spent

Increases in opt-in databases havereached 23%

At least 2x redemption rates as

compared to other media channels Fraction of the cost of the overall

shared mail campaignmobile easilypays for itself

250-1,200 opt-ins in first few monthsone retailer had 900 in first twoweeks

Spikes in sales during slow weekdaysand on promotional holidays

4% increase in incremental sales

McDonalds Thanks You

Enjoy one FREE Small McCafe

coffee. Valid 1 week.

Help: moneymailer.com

Opt-out: Reply STOPMCDONALD

Msg&DataRatesMayApply.


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A PC Site is NOT a Mobile SiteLexus Mobile Site

Designedfor Mobile

Broken formatting

Missing images & elements

Flash inoperative and invisible

No size recognition

PC broadband HTML site viewed on a

mobile phone:


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SMS/MMS Mobile Campaign Costs

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Consultation

Managed Service vs. Self-Service vs. Hybrid

Pre-configured campaign options

Campaign setup/certification/monthly service

SaaS self-serve license $1k/$5k/$20K+ per month

Short Code Lease: Shared/Dedicated/Vanity

$2k setup

Shared ($500/mo.), Dedicated ($1.5k/qtr.), Vanity ($3k/qtr.)

Messaging Fees

Per message: $0.01-$0.07, avg. around $0.03

Bulk & Unlimited Binary Content Delivery $0.20

Outside Integration (reporting, APIs)

Extras (sweepstakes indemnification, Web opt-in etc.)

Its a scorcher in

Miami today! Keepcool with breezy latesummer skirts. 20%off at any store. Codet239r Exp. 8/31/10


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Think Big. The future of mobile.

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Get Your Head Out Of The Clouds. Get Some Basics Going ASAP.

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Contact

Brennan Hayden

517-505-7300 (m)[email protected]

Twitter @reallybig

2875 Northwind Dr.

East Lansing, MI 48823

517-337-2701, ext. 210http://wda.us
mailto:[email protected]:[email protected]

amc conference 2010 - live print(tm) from wda

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