wda 2013 insession program guide

CHAIR’S MESSAGE

Annual Session CommitteeRichard Bailey, DDSPeter Hehli, DDSDean Hussong, DDSGeoff Mykleby, DDS

Jon Nelson, DDSCarol Trecek, Marquette University School of Dentistry liaison

Staff liaisons:Lani BeckerSusan John

WISCONSIN DENTAL ASSOCIATION

INSESSIONWisconsin’s Largest Dental Study Club

Imagine floating down a lazy river or sitting next to a pool with a drink in your hand. You don’t have to take a plane to the

tropics for this dream to become a reality. I am extending a personal invitation to you and your staff to join us for this year’s InSession in Wisconsin Dells – “The Waterpark Capital of the World®”. Now in the second year of our new format that con-sists of traditional lecture mixed with discussion break-outs (what we refer to as interactive learning sessions), the InSession is your opportunity to: Hear. See. Do. InSession provides great professional growth and development opportunities for the entire dental team. During continuing education lectures you’ll HEAR information on topics intended to appeal to a wide range of audiences, including dentists, dental hygien-ists, assistants and office staff. Speakers will present on communications, periodontics, restorative, ergonomics, practice management and aesthetics. In the exhibit hall, InSession attendees will SEE all the newest materials, equipment and technologies. Get hands-on when you DO your AHA Heartsaver™ CPR/AED certification or renewal with us during the meeting. Courses are offered on Thursday and Saturday this year. Get involved at InSession by participating in two of the 19 interactive learning sessions being offered. ILS topics

include endodontic emergencies, splint therapy, man-aging difficult employees, reviewing health histories, implant setup, record keeping and building a dental office’s online presence. InSession allows for intimate and quality interaction in lectures, ILSs and networking with colleagues. There is something to be said for interacting with colleagues, talking, laughing and sharing meals together that cannot be accomplished via cell phone or computer. Everything at InSession 2013 will be under one roof at the Kalahari Resort and Convention Center in an environment that is uniquely inspiring. Did I mention it is home to the state’s largest indoor waterpark? Meeting facilities are top notch. Accommodations are plentiful and spacious with a massive indoor theme park; on-site restaurants; and 27-hole golf course just a shuttle ride away. So, pack your swimsuit, flip flops and golf clubs and then smile at the prospect of not having to get on an airplane to experience InSession. Help the Wisconsin Dental Association make this a memorable event. My thanks to the Annual Session Committee members who helped plan this unique, one-of-a-kind extraordi-nary event.

See you in Wisconsin Dells!

Fred Jaeger, DDSChair, 2013 WDA InSession

SPECIAL FEATURES

PREREgISTER FoR MoRE SAvIngS

HEAR.Lectures for every member of the dental team.

SEE.Some of the newest technology in the exhibit hall.

Do.Renew your AHA HeartsaverTM CPR/AED during the meeting.

Prices go up for on-site registration, so be sure to preregister. go online before 11:59 p.m. on May 1 to receive preregistration prices. Faxed or mailed regis-trations must arrive at the WDA office in West Allis no later than April 26 to qualify for preregistration savings.

WDA InSession - Wisconsin’s Largest Dental Study ClubWISCONSIN DENTAL ASSOCIATION


2

Save with Package PricingWelcome to all inclusive conference package pricing! Full and part-time packages are available for dentists and dental team members.

Don’t have time for CE but want to visit the exhibits? There’s a package for that as well!

Continuing EducationThis year’s CE offerings include a combination of traditional lectures and interactive learning sessions (ILS). ILS is a series of 90-minute discussions led by a moderator on a specific topic. Since they are dis-cussions, attendee participation is not only suggested, but needed! The series will be offered twice on Fri-day – once in the morning and then repeated in the afternoon. With 19 topics, there is sure to be something that appeals to everyone on the den-tal team. If you are not interested in the ILS learning format, Timothy Ca-ruso will be lecturing on ergonomic related topics. Or, you may choose to attend the all-day clinical course on Friday, May 3 with Dr. Marty Zase in place of two short, tradi-tional lectures and two ILSs.

The Interactive Learning Session series is brought to you by WDA Insurance and Services Corp.

Preregister for More SavingsPrices go up for on-site registration, so be sure to pre-register. Go online before 11:59 p.m. on May 1 to re-ceive preregistration prices. Faxed or mailed registrations must arrive at the WDA office in West Allis no later than April 26 to qualify for pre-registration savings.

online RegistrationRegistering online is easy, efficient and provides immediate informa-tion about course availability. ILSs are conducted in small groups and can fill fast. Registering online also gives you an email confirmation when your registration has been processed and space has been reserved for you in your cho-sen courses. Visit WDA.org at http://bit.ly/VP7Xaz today to reg-ister online!

name Badges and Course TicketsIt saves you money when you pick up your InSession name badge and

course tickets on-site. Please pick up your name badge and course tick-ets at one of the numerous WDA InSession registration counters in the Kalahari Conference Center. Bring your registration-confirmation page with you to expedite the process.

Registration and FeesAll attendees must complete a reg-istration form (online, fax or mail) to receive a name badge which is required to enter the exhibit hall and classrooms. Flat rate, full-time and part-time packages replace individual course fees in 2013. The more you attend the more you save! Breakfast and lunch are included in ALL packages.

Attendees fall into five categories: •MemberDentistDentists who are members of the WDA or American Dental Associa-tion are considered member dentists for InSession purposes.

•NonmemberDentistNonmember dentists are those indi-viduals who are not WDA or ADA members.

Features of WDA InSessionn HEAR – Lectures for every member of the dental team.n SEE – Some of the newest technology in the exhibit hall.n Do – Renew your AHA HeartsaverTM CPR/AED during the meeting.n Keynote speaker – gary Zelesky – Thursday, May 2 at 9 a.m. – Everyone invited! Co-sponsored by Delta Dental of Wisconsin and Wisconsin Dental Political Action Committee.n Continuing education offered: Thursday, May 2 from 2 – 5 p.m.; Friday, May 3 from 8 a.m. – 5:30 p.m.; and Saturday, May 4 from 8:30 – 11:30 a.m.n CE opportunities include small, interactive learning sessions (ILS) that facilitate peer-to-peer collaborative learning, professional education and networking among colleagues. ILS series sponsored by WDA Insurance and Services Corp.n Welcome reception in exhibit hall on Thursday, May 2 from 5 – 6 p.m. Co-sponsored by Delta Dental of Wisconsin, Henry Schein and Midwest Dental.n Breakfast (in classroom hallways) on Friday, May 3 (7:30 – 8 a.m.) and Saturday, May 4 (8 – 8:30 a.m.)n Lunch in the exhibit hall on Thursday, May 2 and Friday, May 3 from 11:30 a.m. to 1:30 p.m. Co-sponsored by WDA Insurance and Services Corp.

gEn

ERAL

InFo

Register today at WDA.org.WDA InSession - Wisconsin’s Largest Dental Study Club 3

•MemberDentalTeamDental team members may attend InSes-sion without their dentist – whether or not the dentist is a member. Special pricing on CE programs is available for WDA dental hygienist and associate members. (Asso-ciate membership is open to dental assis-tants, business/office personnel and dental laboratory technicians. Dentists and dental hygienists are not eligible for associate membership.) To become a member or renew your mem-bership for 2013, select the correspond-ing registration category online and then indicate that you are joining/renewing your membership. When using the paper registration form, dental hygienists, dental assistants, business/office personnel and lab technicians should indicate “YES” to the corresponding question and pay the related dues amount. Dues are calendar year based and nonrefundable.

•NonmemberDentalTeam/GuestDental team members may attend InSession without their dentist. Dental team members who are not a WDA dental hygienist or as-sociate member pay the nonmember dental team rates, regardless if their dentist em-ployer is a WDA member.

Guests are non-dental attendees (e.g., spouse, child, friend that does not work in a dental office). Guests must be sponsored by a dentist registered for the WDA InSes-sion. Sponsors must verify their guest is not a dentist or a vendor. If it is determined the guest is a dentist, the sponsor agrees to reimburse the WDA for the appropriate registration fee. Guests may visit the exhibit hall and participate in all convention activi-ties based on the conference package they select.

Spouses of dentists who are also dentists must register as a DENTIST.

Spouses of dentists who are not dentists themselves, but work in a dental office may register as SPOUSE or, when appropriate, as DENTAL HYGIENIST, DENTAL ASSIS-TANT or BUSINESS/FRONT OFFICE PER-SONNEL.

Spouses are subject to the registration fee as described above. A spouse who is not a dentist, but is a member of the ADA Al-liance, may register as a WDA associate member (ASM) to receive the lower regis-tration fee.

•StudentsStudents are enrolled in Marquette Uni-versity School of Dentistry, the Wisconsin Technical College System or an advanced training program at a dental school or hos-pital. They are admitted free to all InSes-sion programs except AHA HeartsaverTM AED/CPR.

PLEASE specify attendee category and package plan when registering.

Note: All vendors must register through their company using the Exhibitor Service Center. Only vendors who are exhibiting may participate in the WDA InSession.

How to RegisterThe quickest and easiest way to regis-ter your entire dental team is onLInE (credit card orders only) at WDA.org at http://bit.ly/VP7Xaz.

Online registrants receive immediate con-firmation of courses! This is especially im-portant when choosing interactive learning sessions, because some have very limited space.

FAX (credit card orders only) registrations to: 414-276-8431 800-864-2997

MAIL registrations to: Wisconsin Dental Association 6737 W Washington St, Suite 2360 West Allis, WI 53214

on-site RegistrationYou may register for programs at the reg-istration area in the conference center at the Kalahari Resort and Convention Cen-ter during the hours listed below. Members must show their 2013 ADA/WDA mem-bership cards to quality for registration privileges and reduced pricing. Dentists, dental hygienists and dental team mem-bers may join the WDA or renew their

membership on-site to qualify for member privileges.

•RegistrationHoursThursday, May 2 from 8 a.m. – 5 p.m.Friday, May 3 from 7:15 a.m. – 3 p.m.Saturday, May 4 from 8 – 9 a.m.

•ExhibitorRegistrationHoursThursday, May 2 from 8 a.m. – 5 p.m.Friday, May 3 from 7:15 a.m. – 2 p.m.

name BadgesName badges are required for admission to the exhibit hall, InSession courses and social events. A proof of your name badge will be sent via email after registering in advance. Please carefully review the proof and notify the WDA immediately if there is a problem, so corrections can be made be-fore your name badge is printed. This will save you time when checking in on-site at InSession registration.

Refunds and ExchangesAll cancellations must be made at least 24 hours prior to the class start time. No exceptions will be made to this registration policy. Course cancellations are subject to a $25 cancellation fee per attendee.

Refund checks will be mailed after May 15, 2013. Credit card cancellations will be credited to the account to which they were charged.

Continuing Education Credits and verification

The Wisconsin Dental Association is an ADA CERP Recognized Provider and is an Accepted National Sponsor, FAGD/MAGD Credit, July, 2009 to June, 2013, AGD Sponsor no. 2753.

ADA CERP is a service of the American Dental Association to assist dental profes-sionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.



4

Concerns or complaints about a CE provider may be directed to the provider or to ADA CERP.

WDA courses are assigned one con-tinuing education or CE credit per classroom hour. These are noted with each course description. Attendance verification forms will be available through computer kiosks outside the exhibit hall and online at WDA.org after InSession.

States have different requirements for documentation and verification of course credits. Please check with your state for acceptable forms. Items often used as documentation (but not ac-cepted by all states) include, registra-tion badges, tickets, program descrip-tions and cancelled checks.

Hotel InformationThe WDA has a room block at Ka-lahari Resort and Convention Center. Please make your reservations directly with the hotel and be sure to mention “Wisconsin Dental Association 2013” when booking to receive our group rate.

Call Kalahari Resort and Convention Center toll-free at 877-253-5466. WDA Group Rates (includes water-park passes): $125 + tax for standard guest room, $145 + tax for a Lodge Suite or $199 + tax on Wed/Thurs and $249 + tax on Fri/Sat for a two-room Family Suite.

Make your reservation by March 31, 2013 to receive our special InSession rates!

HandoutsHandouts will be available for down-load from our WDA.org website be-ginning April 22 through May 25. Adobe Acrobat Reader, a free pro-gram available online, is required for accessing the handouts.

Handouts will NOT be distributed at the traditional lecture programs, so be sure to print them out in advance and bring them along if you want to refer-ence them during the course. If you do not have access to the Internet, please

contact the WDA prior to April 27 so other arrangements can be made for you.

Due to the nature of the interactive learning sessions, handouts will not be available for these sessions.

Special needsIf you require special assistance due to a disability, please notify the WDA prior to April 26 by calling 414-755-4118 or 800-364-7646.

Do You Wear a Pacemaker?To avoid erratic performance of your pacemaker, we suggest you avoid be-ing in the vicinity of demonstrations for:• Electrosurgery•Ultrasonics• Inductioncasting• Electronically-controlledtimers• Electronicpulptesters•Wirelessintercomsystems•Ultravioletcuringunits•Microwaveovens• Electronicspotwelders•Arcingelectricmotors

Support Your ExhibitorsVisit the exhibit hall where the new-est dental-related equipment and supplies will be on display in more than 100 booths. Meet knowledge-able personnel ready to answer your questions. The WDA and the Annual Session Committee encourage you to patronize our exhibitors with your orders as a way of recognizing their contributions to this meeting. Bring your orders to InSession to take ad-vantage of the many show discounts and to show your support for the ven-dors’ participation.

Exhibit hall hours:•Thursday,May2from11a.m.–6p.m. •Friday,May3from10a.m.–2p.m.

This Year in the Exhibit Hall •Welcome reception on Thursday,May 2 from 5 – 6 p.m. Co-sponsored by Delta Dental of Wisconsin, Henry Schein and Midwest Dental.

•Maximize your time in the exhibit

hall by enjoying lunch at the food stations located in each corner of the hall. Lunch served from 11:30 a.m. to 1:30 p.m. on Thursday and Friday. Compliments of WDA Insurance and Services Corp.

•Yourregistrationcouldbefree! o Dentists – Visit exhibitors for your chance to win one of two $315 cash prizes – the cost of a member dentist full conference package.* o Dental hygienists - Visit exhibi-tors for your chance to win one of two $170 cash prizes – the cost of a den-tal hygienist member full conference package.* o Dental team members – Visit ex-hibitors for your chance to win one of two $170 cash prizes – the cost of an associate member full conference package.*

*One winner will be selected daily in each category from that day’s com-pleted entries. Thursday’s drawings will be at 5:45 p.m. and Friday’s drawings at 1:30 p.m. You must be present to win.

AttireTemperatures in meeting rooms and the exhibit hall may be “too hot” or “too cool” for your comfort. Try as we might, we can’t guarantee the temper-ature will be just right for everyone, so please come prepared. Dress in layers and bring a sweater or light jacket.

no Solicitation PolicyWith the exception of exhibitors op-erating within their designated booth space, no attendee may solicit busi-ness on the exhibit hall floor or in any other WDA InSession meeting space. Violation of this policy will result in expulsion from the meeting without a refund.

Directions to Kalahari Resort and Convention Center – 1305 Kala-hari Drive, Wisconsin Dells

From Madison:I-90 westbound to exit #92, Hwy 12 (Lake Delton/Wisconsin Dells). Turn north (right) at the bottom of the exit ramp onto Hwy 12. At the first stop-

gEn

ERAL

InFo


light (Meadowview Drive), turn right to Kalahari Drive.

From Milwaukee:I-94 westbound to exit #92, Hwy 12 (Lake Delton/Wis-consin Dells). Turn north (right) at the bottom of the exit ramp onto Hwy 12. At the first stop-light (Meadowview Drive), turn right to Kalahari Drive.

From green Bay/Appleton:US 41 southbound to Hwy 44 west. Hwy 44 west to Hwy 23 west. (Hwy 23 merges with I-39), exit #100 Hwy 23 west to Wisconsin Dells. Hwy 23 (Broadway Street) through downtown Wisconsin Dells. Once over the bridge, at the second stoplight, Hwy 23/12, Wisconsin Dells Parkway, turn left. In three stoplights, turn left onto Hwy 12. In two stoplights (Meadowview Drive), turn left to Kalahari Drive.

ParkingYou’ll find plenty of free park-ing at the Kalahari Resort and

Convention Center. Parking lots can be found on both sides of the Conference Center.

Scientific Program DisclaimerScientific programs are planned and presented by the WDA to provide attendees with a relevant and rewarding CE experience. Program content or use of specific products in courses should not be con-strued as endorsement or ap-proval by the WDA or by any of its components, subsidiaries or members.

Course EvaluationsYour opinion counts! Please help us continue to bring you quality CE by completing the course evaluations.

WDA InSession Returns to Fall Season Beginning in 2014Exciting news! The WDA InSes-sion will once again be com-bined with our annual House of Delegates meeting in the fall of each year – one weekend, two important events!

Creative scheduling will en-able individuals in the House of Delegates to participate in the majority of CE offerings and conduct the business of the as-sociation. This means less time out of the office when attend-ing both meetings. Mark your calendar and plan to bring the entire dental team to InSession: •Nov.13–15,2014*atDel-ta Center (formerly Frontier/Midwest Airlines Center) in Mil-waukee•Oct. 15 - 17, 2015* atMonona Terrace Commu-nity and Convention Center in Madison•Nov.3-5,2016atKalahariResort and Convention Center in Wisconsin Dells

* These dates replace previ-ously published May dates.

WDAWISCONSIN DENTAL ASSOCIATION

Political Action Team

SponsorsThe Annual Session Committee greatly appreciates the support of our 2013 WDA InSession sponsors. Please help us thank them by stopping by their booths:

Affiliated group Events and

Meetings at WDA InSession 2013

Pierre Fauchard Academy

Friday, May 311:45 a.m. – 1:45 p.m. Luncheon and business

meetingKalahari Conference Center

Dr. Gene Shoemaker, 262-542-0431

WDA Past-President’s Induction

Friday, May 31:45 p.m. immediately

following Pierre Fauchard Academy luncheon

Kalahari Conference CenterMs. Lisa Chandre, 414-755-4104

American College of DentistsFriday, May 3

6 p.m.Business meeting

Kalahari Conference CenterDr. Tom Raimann, 414-425-1510

International College of Dentists

Friday, May 36 p.m.

Business MeetingKalahari Conference Center

Dr. Christine Tempas, 920-467-4257

American and International Colleges of Dentists

(Joint functions)Friday, May 3

6 p.m. – Spouses’ Program6:30 p.m. – Reception

7:30 p.m. – DinnerKalahari Conference Center

Dr. Tom Raimann, 414-425-1510



Gary Zelesky

6

Thursday, May 2Keynote, 9 – 11 a.m.The Passion Centered TeamPresented by: gary ZeleskyLecture #1 T2 nonclinical CE credits

THUR

SDAY

KEY

no

TE

The Passion Centered Team

Gary Zelesky

9-11 a.m.

The Passion Centered Team is based on Gary’s book, “The Passion Centered Person”, which speaks to the heart of the dental office. How do you maintain high levels of energy, commitment and team unity in the mundane of simply doing your job every day? Simple - bring your passion for life to your position in life! This presentation is enriched food for thought with practical and motivational steps to make your practice passion centered, not problem driven. Bring the whole team to this once in a lifetime presentation.

Learning objectives: •Passion: Discover how tomake your practicepassion centered not problem driven. Tap into the “human spark” that ignites every team member - not just for a day, but for a lifetime.

•Productivity:Learnthedifferencebetweenbusyand intentional. Learn the power behind every human action.•Profitability: Learnhow tobemore intentionaland focused in relational profit and financial profit.•Pleasure:Learnthekeystocreatingapleasur-able working environment by having an “R”-rated team – Retool, Reward and Recognize.

Co-sponsored by Delta Dental of Wisconsin and Wisconsin Dental Political Action Committee

Register today at WDA.org.WDA InSession - Wisconsin’s Largest Dental Study Club

Gary Zelesky

7

The Passion Centered Team

Gary Zelesky

D = course with dentist in mindA = course with assistants in mindH = course with dental hygienists in mindo = course with front office, business managers in mindT = course with the entire team in mind

CoURSE KEY:

Thursday, May 2

Lecture #2 - T 9 a.m. – noonAHA HeartsaverTM CPR/AED Presented by: First Aid Plus3 nonclinical CE credits

AHA Heartsaver™ CPR/AED covers cur-rent content and science from the American Heart Association guidelines and materials pertaining to performance of CPR and AED use. This course meets State of Wisconsin licensure requirements. Instruction is con-ducted by First Aid Plus, an AHA Training Center.

This course teaches:•AdultandchildCPR•UseofanAED•Reliefofchokinginadultsandchildren•Useofpocketmask

Lecture #3 - D, H 1:45 – 4:45 p.m.An Evidence-Based Scoring System to Accurately Determine Periodontal PrognosisPresented by: Dr. Preston D. Miller, Jr.3 clinical CE credits

Dr. Preston D. Miller, Jr. is internationally renowned for introducing the concept of periodontal plastic surgery to periodontics. During this course, he will explain the new evidence-based scoring system to determine the prognosis on periodontally involved teeth. Special attention will be given to the role of the dental hygienist in determining the score.

Learning objectives: •Be prepared to answer patients whenthey ask, “If I have this treatment done, how long can I expect to keep my teeth?”•Learnhowtouseacontractforsuccesstoincrease the number of patients accepting treatment. •Learnhowtouseacontractforsuccesstoincrease compliance with treatment recom-mendations.

Lecture #4 - D, A 1:45 – 4:45 p.m.“Bread and Butter” Adhesive and Restorative DentistryPresented by: Dr. Harald Heymann3 clinical CE credits

In today’s world there are many different dental adhesives, leaving you with many questions about what to use: Are self-etch-ing primers the answer? What are the keys to success with posterior composites? What about: desensitizers, bulk fill flowables, pulp capping, matrixing systems and sonic and thermoplastic insertion techniques?

This presentation will provide information on what works and what doesn’t in adhe-sive and conservative restorative dentistry. It will also address how to prevent problems with posterior composites. Get the FACTS based on research, not just opinion and hype.

Learning objectives: •Distinguish among the many types ofadhesive systems and describe what works and what doesn’t. •Describehowbest tousecontemporaryrestoratives, including bulk fill flowables, RMGICs, sonic and thermoplastic posterior composites. •Addressthebestwaystopreventsensitiv-ity and problems associated with posterior composites.

Co-sponsored by DENTSPLY Caulk

Lecture #5 - T 1:45 – 4:45 p.m.getting the Staff out of Your TeamPresented by: gary Zelesky3 nonclinical CE credits

There is no looking back after experiencing the energy and enthusiasm of Gary Zelesky! Gary will demonstrate the skills needed to tap into the human spark within every team member, allowing them to perform and to raise levels of productivity. Find out how you can better value a team member by know-ing what they value.

Attendees will leave with the tools needed to empower themselves and co-workers to be proactive and intentional with clients and each other. They will have a better under-standing of the true attributes and attitudes of the Dental A-TEAM!

Learning objectives:•Makeyourofficehighlyproductivewhilemaintaining a high level of passion and purpose.•Welcomechangeanddealwithpassion-less staff members. •Learnhowtobringanewculturetoyourpractice.•Learn how to lead your team to higherlevels of profitability, which creates a plea-surable work environment.

Lecture #6 - T 1:45 – 4:45 p.m.AHA HeartsaverTM CPR/AED Presented by: First Aid Plus3 nonclinical CE credits

AHA Heartsaver™ CPR/AED covers cur-rent content and science from the American Heart Association guidelines and materi-als pertaining to performance of CPR and Co-sponsored by Delta Dental of Wisconsin and Wisconsin Dental Political Action Committee



8

LECT

URES

/ ILSs

AED use. This course meets State of Wisconsin licensure requirements. Instruction is conducted by First Aid Plus, an AHA Training Center.

This course teaches:•AdultandchildCPR•UseofanAED•Reliefofchokinginadultsandchil-dren•Useofpocketmask

Friday, May 3

Lecture #7 - D, A 8:30 – 11:30 a.m. AnD 2 – 5 p.m.Cosmetic Pearls for the general PractitionerPresented by: Dr. Marty Zase6 clinical CE credits

This course is designed to help those dentists who are in the process of converting their practices to include more cosmetic dentistry procedures. Dr. Zase will provide numerous tips on how to do cosmetic dentistry bet-ter and more efficiently. Many gen-eral practitioners will defer doing cosmetic procedures because they don’t know how to fix potential prob-lems, so many suggestions will be on what to do when things go wrong. Dr. Zase’s presentation begins by reviewing basic adhesive dentistry techniques, while explaining a unique method of performing micro-dentistry. He builds on the knowledge gained with each succeeding and more complex subject. Countless tips and techniques will be offered that you’ll be able to implement in your practice when you return to the of-fice.

Learning objectives:•Understandthemini-prep:amini-mally invasive technique for restoring incipient carious lesions.•Learntoinvisiblyrestorefracturedincisors through opaquing and ad-hesive techniques.•Visualizeandunderstandtheprin-ciples of smile design.

Lecture #8 - D, H 8 – 10 a.m. Is the Class v Restoration obsolete?Presented by: Dr. Preston D. Miller, Jr. 2 clinical CE credits

While adhesive dentistry has ad-vanced, the outcome is often estheti-cally compromised when gingival recession is present. By contrast, simple to perform root coverage pro-cedures, often done by the general practitioner, can produce a superior esthetic result and a more lasting out-come.

Dr. Miller focuses on the dental hy-gienist as a key member of the den-tal team who, along with the dentist, can help guide patients in treatment planning decisions that include how to treat cervical lesions.

Learning objectives:•Understand surgical techniquesthat do not require palatial tissue or commercially available products to guide patients in selecting treatment options.•Understandwhichdefectsthegen-eral dentist might consider treating and what defects may be best re-ferred to a periodontist.

Co-sponsored by Colgate Oral Pharma-ceuticals

Lecture #9 - D, A 8 – 10 a.m. Practical Solutions for Real World Problems in Esthetic and Restorative DentistryPresented by: Dr. Harald Heymann 2 clinical CE credits

In “real world” practices, many fac-tors impact realistic solutions to chal-lenging problems. Age, economics, caries risk and medical conditions often temper treatment options.

This presentation will address a potpourri of practical topics: What fluoride containing materials really

are therapeutic? What is CAMBRA and how do you best deal with the high-risk caries patient? What about probiotics and GIC sealants? What about conservative esthetic-bonded bridges, esthetic perio splinting, white spot removal, esthetic improve-ment with vital bleaching and anti-oxidants?

These topics and more will be ad-dressed and practical, “real-world” solutions offered.

Learning objectives:•Identifyeffectivestepsformanag-ing the high-risk caries patient.•Describethetreatmentinvolvedinplacing all-porcelain bonded bridg-es, esthetic perio splints and vital tooth bleaching.•Identifyetiologicfactorsandtreat-ment options for white spot lesions.

Lecture #10 - T 8 – 10 a.m. Some Days You’re the Pigeon, Some Days the Statue!Presented by: Dave Weber 2 nonclinical CE credits

Truer words were never spoken! Come prepared to laugh and learn as Dave discusses what many doc-tors and staff feel is the most chal-lenging part of their practice – the PEOPLE! Doctors and patients…doc-tors and staff…staff and patients…staff and staff… it all boils down to relationships! This course will help you discover the secret to making progress on purpose in all of your re-lationships and the amazing impact that our communication has on the culture and climate of a practice or home.

Learning objectives:•Discover the six most powerfulwords in the English language and when to use them.•Learnthesecrettobringingoutthebest in the people we work with and patients we serve.•Develop a proven process fordrawing people closer.


Lecture #11 - D 3:30 p.m. – 5:30 p.m. Confidence with Implant Dentistry: Everyday Treatment Planning Decisions, the Quest for the Ideal Papilla and How Fast Can We go?Presented by: Dr. Ed Mcglumphy2 clinical CE credits

The implant dentist and patient want the same thing: Good-looking restorations that are done as quickly as possible and remain trouble-free over the long term. This pro-gram will address treatment plans that have allowed these positive outcomes over the past 20 years and contrast them with those that have had less optimum outcomes.

Likewise, implant strength, anti-rotational features, torque control and occlusion unique to contemporary implant systems will be discussed. Clinically relevant research conclusions on early and immediate loading will be highlighted. Current controversies on wide and narrow diameter implants, bioac-tive surface coatings, immediate provision-als, splinting and screw versus cement reten-tion will be emphasized.

Multiple solutions will be offered to help the experienced, and the non-experienced, dentist avoid esthetic or biomechanical fail-ure after initial implant success.

Learning objectives:•Describecurrentcontroversies in implantdentistry and understand the published lit-erature that addresses them.•Understandtheforcesactingoncontem-porary implant restorations and recognize the specific clinical problems that these forc-es can cause.•Implementclinicalstrategiestohelpavoidbiomechanical overload of implant restora-tions.•Implement practical methods to assuresafe, consistent and affordable implant es-thetics.

Lecture #12 - H, D 3:30 p.m. – 5:30 p.m. Local Anesthesia Update 2013Presented by: Dr. Solon Kao2 clinical CE credits

Local anesthetic allows patients to be com-fortable while necessary treatment is being done. It is important that those involved

keep current on this basic, but extremely im-portant, topic in dentistry. Local anesthesia basics, including applied anatomy associ-ated with the drug, the agents and instru-mentation will be covered.

Learning objectives:•Reviewdifferenttypesoflocalanesthesiaagents and instrumentation used, including important anatomical landmarks for local anesthesia injection.•Conductanoverviewof localanesthesiareversal agents.•Understandthelatestinformationandlit-erature on Articaine.

Lecture #13 - T 3:30 p.m. – 5:30 p.m. The Winner in You: Raising the Bar on Patient Care and Customer ServicePresented by: Dave Weber2 nonclinical CE credits

In a down economy, what truly separates one practice from another may very well be the attitude, professionalism and level of service provided to patients! We live at a frenzied pace, making it easy to forget the impact that actions, reactions and behav-iors can have on others’ perceptions of our office. This fast, fun and highly interactive course zeroes in on the critical issues needed to meet and exceed patient expectations. It gets everyone in an office recharged to do the “right things”.

Learning objectives:•Learnthetop14characteristicsofprofes-sionals.•Develop a greater understanding of theimpact of attitude and communication.•Understand what “best in class” patientservice looks and feels like.

Saturday, May 4

Lecture #14 - D 8:30 – 11:30 a.m.The Edentulous Implant Patient: Questions and Answers to Current Implant ControversiesPresented by: Dr. Ed Mcglumphy3 clinical CE credits

Fixed versus removable? Bars versus loca-tors? Resin versus porcelain? Four implants versus six or eight? Conventional or comput-er-generated guide? Delayed, early or im-mediate loading? These are just a few of the questions implant clinicians face in treating the edentulous patient.

The first contemporary dental implants were placed at Ohio State in 1985. To date, in excess of 22,000 implants have been placed and restored using more than eight different implant systems. This program will address the practical and data-based les-sons of implant placement and restoration learned over that time period. Implant posi-tioning, prosthesis type, maintenance issues and complications will be addressed, as will guidelines for computer-generated guides and implant numbers. Potential successes and problem areas will be illustrated with long-term clinical examples.

Learning objectives:•Learngeneraltreatmentguidelinesforthecompletely endentulous patient.•Reviewclinicallyrelevantresearchconclu-sions on early and immediate loading.•Understandguidelinesforcomputer-gen-erated guides and implant numbers.

Lecture #15 - T 8:30 – 11:30 a.m.Pharmacology in the Dental officePresented by: Dr. Solon Kao3 clinical CE credits

How many times have you had a patient walk into the operatory with a grocery bag full of medicine bottles and you were wish-ing they were all vitamin pills, but you knew they weren’t? In this lecture, we will discuss commonly encountered pharmaceuticals in the dental office, including emergency situa-tions. A case-scenario presentation style will help make this lecture entertaining.

Learning objectives:•Better understand dentistry and its rela-tionship to pharmacology. •Know how to avoid potential surgical/medical complications of patient treatment through an understanding of the medica-tions an individual is taking.•Review commonoffice emergenciesandtheir management.



10

Lecture #16 - T 8:30 – 11:30 a.m.AHA Heartsaver™ CPR/AED Presented by: First Aid Plus3 nonclinical CE credits

AHA Heartsaver™ CPR/AED covers current content and science from the American Heart Association guide-lines and materials pertaining to performance of CPR and AED use. This course meets State of Wisconsin licensure requirements. Instruction is conducted by First Aid Plus, an AHA Training Center.

This course teaches:•AdultandchildCPR•UseofanAED•Reliefofchokinginadultsandchil-dren•Useofapocketmask

Interactive Learning Session Series Each ILS is offered twice on Friday, May 3, but space is limited! (Hint: Register online to learn immediately if space is avail-able or not. once you select an ILS and complete your registra-tion, you are guaranteed a spot in that course.)

Select two topics: one for 10:15 – 11:45 a.m. and one for 1:45 – 3:15 p.m.

The Interactive Learning Session series is co-sponsored by WDA Insurance and Services Corp.

I #1 (a.m.) I #20 (p.m.)

DEndodontic EmergenciesModerator: Dr. Lynne Brock1.5 clinical CE credits

Discussion will concentrate on three aspects of endodontic emergencies – diagnosis, treatment and incorpora-tion of the successfully-treated tooth into a sensible treatment plan. Case scenarios that are part of an overall

treatment plan will be covered and will include: the “hot tooth” (acute pulpitis) scenario; the “swollen and can’t sleep” (necrotic tooth) scenario; and, the “it hurts when I bite down” scenario. Attendees are encouraged to bring endodontic scenarios to dis-cuss with the group.

Learning objectives:•Learnhowtoperformappropriatediagnostic tests.•Feelmore confident in your end-odontic abilities.

I #2 (a.m.) I #21 (p.m.) DPlacing Immediate Implants - Saving a Smile!Moderator: Dr. Peter Hehli1.5 clinical CE credits

Immediate dental implants can be a great service to your patients in the right scenarios. This session discus-sion will focus on how, when and where to place immediate implants. It will include case studies and photos detailing a step-by-step approach to saving a smile.

Learning objectives:•Know thehow,when,whereandwhy to place or NOT to place imme-diate implants.•Discuss fromA - Z thematerials,techniques, costs and benefits of placing immediate implants.•Understandtheteamtrainingandmarketing needed to add this service to your practice.

I #3 (a.m.) I #22 (p.m.)

D21st Century Splint Therapy: It Might Be All for one, but it’s Definitely not one for AllModerator: Dr. Mark Huberty1.5 clinical CE credits

Due to the variety of TMDs and the multitude of co-factors and diagno-ses, treatments and sequencing is anything but a simple and straight-forward event. It’s therefore not a surprise that splint therapy means dif-ferent things to different people. Ac-cordingly, it’s no surprise that incon-

sistent treatment outcomes occur. For this session on splint therapy, we’ll explore what works, what doesn’t and why. Bring along any cases you would like to discuss.

Learning objectives:•Clearlyunderstandtheclinicalob-jectives of splint therapy and what you must do to achieve them.•Identifythecriticallyimportantindi-cations of splint design amongst the wide variety of choices for maximum efficacy.•Exploreamorepredictableworldof prognosis and what to do next af-ter successful splint therapy.

I #4 (a.m.) I #23 (p.m.)

HWhat’s Instrumental to You? Complementing Power Scaler Treatment with Hand InstrumentsModerator: nancy Miller, RDH BA - Ultraconcepts1.5 clinical CE credits

Increase your case treatment skills by becoming familiar with differences in power scaler technology and choos-ing which works best for you and the patient situation. Receive guidance to help you decide which hand instru-ments complement the completion of treatment most efficiently. Get exposure to a practical sequence of instrumentation utilizing both power and hand instruments to complete therapy.

Learning objectives:•Know the differences in powerscaling technologies and applica-tions in clinical practice.•Determinewhichhandinstrumentscomplement power scaling and ap-plications in various case types.•Utilizeapracticalsequenceof in-strumentation to facilitate patient care and operator ergonomics.

LECT

URES

/ ILSs


I #5 BASIC (a.m. only)

D, oQuickbooks® Basics for the Dental office Moderator: Shawn Mathys, CPA – Dental Practice Advisors, LLC1.5 nonclinical CE credits

Your Quickbooks® accounting software is the backbone of your financial information system. In this demonstration-based Basics session, designed for beginners and pro-spective Quickbooks® users, you will under-stand how it can help you stay on top of dai-ly business activities and manage cash flow more efficiently. Learn new tips, features and shortcuts that save time and provide better management information for sound business decisions.

Learning objectives:•“Dentalize”yourQuickbooks® account list to make it a management tool that works for you.•Learn thebasics ofQuickbooks® to pay bills, record daily deposits, reconcile the bank statement, manage company credit card activity and process payroll more ef-ficiently.•Customize your Quickbooks® desktop and icon bar for time savings and efficiency.

I #24 ADvAnCED (p.m. only) D, oQuickbooks® for Power Users in the Dental officeModerator: Shawn Mathys, CPA – Dental Practice Advisors, LLC1.5 nonclinical CE credits

You know Quickbooks® is so much more than a checkbook, but how can you get the most from this powerful program? This demonstration session is designed for ex-perienced Quickbooks® users who want to learn to create, customize and memorize re-ports and report groups to provide stronger business analytics and streamline financial processes. Attendees will get a glimpse of some of the advanced functionality that can help turn mountains of data into concise and meaningful management reports.

Learning objectives:•Learn how to customize Quickbooks® home window, icon bar and report groups for greater efficiency. •Learn advanced techniques to find, sort

and restrict data to customize and memorize reports for specific purposes and users.•Unleash the true capabilities of Quick-books® to turn your checkbook into a pow-erful management information tool.

I #6 (a.m.) I #25 (p.m.)

D, oDealing with Difficult Employees and Difficult SituationsModerator: Jane Clark – QTI group1.5 nonclinical CE credits

This session will focus on dealing with dif-ficult employees and situations. Common situations and steps an employer can take for resolving these issues will be covered. This session is for owners/dentists and hu-man resource managers. It is not intended for an employer and an employee to attend together to resolve their specific issues.

Learning objectives:•Learn how to formulate consistent re-sponses.•Learn to diffuse personnel situations be-fore they completely blow up.•Establishdocumentationprotocol.

I #7 (a.m.) I #26 (p.m.)

TKeeping Records, getting Permission and Saying “goodbye”Moderators: Patrick Sullivan and Adam Freed – Siesennop & Sullivan, Attorneys at Law1.5 nonclinical CE credits

An in-depth discussion on the three most requested areas for legal advice by dental offices: 1. What should be in my records and how long should I keep them? 2. When do I need an informed consent form signed? 3. How do I avoid charges of patient abandonment when I want to release a pa-tient from my practice?

Learning objectives:•Beconfidentinknowingthatrecordkeep-ing is complete; know what to document and how long to keep it.•Understandinformedconsent.•Knowtheproperproceduresforreleasinga patient from a practice.

I #8 (a.m.) I #27 (p.m.)

DWorkplace Fraud: Protecting Your Practice FOR DENTISTS ONLYModerators: Mark DeBroux, CPA and Brian Zahn – Schenck SC1.5 nonclinical CE credits

What’s the best way to stop fraud at your practice? Keep it from happening in the first place. Statistics show the median loss from fraud for smaller organizations (less than 100 employees) is nearly as significant as those with 10,000 or more employees. Fraud is more common than you think, so taking preventive measures is key. Fraud can happen to you as easily as it did to the den-tist down the street. Learn the critical strate-gies your practice needs in place to remove “tempting” loopholes.

Learning objectives:•Understandhowfraudschemesarecom-monly perpetrated.•Learnhowtoidentifyfraudulentbehavior“red flags”.•Understandhowtoputproperproceduresin place to deter fraud, including segregat-ing job duties.

I #9 (a.m.) I #28 (p.m.)

oFront Desk, An open Discussion FOR OFFICE PERSONNEL ONLYModerator: Colleen Pittner 1.5 nonclinical CE credits

Your place at the front desk can play a big role in helping take the dental practice you work for to the next level. This open forum discussion will provide front desk and other office personnel with a platform to gain valuable best practices from peers, while sharing what works for you in your office. Time will be allotted for talking about using social media as an effective tool for patient communications – whether it is for appoint-ment reminders, recalls, filling out forms on-line, keeping abreast of what’s new at the office or building patient loyalty.

Learning objectives:•Learnfrontdeskbestpracticesthatreallywork.•Learnhowtocommunicatewithyourpa-tients the way they communicate with others.•Understand the benefits of using socialmedia to get your job done and positively impact the office.



12

Albert Abena DDS, JD is a clinical associate professor at Marquette University School of Dentistry. He received his DDS in 1986 from the University of Cali-fornia, San Francisco School of Dentistry and his JD from Marquette University Law School in 2008.

Joseph Best, DDS, PhD is a 1989 graduate of Marquette University School of Dentistry. He received his PhD in pharmacology and a certificate in oral and maxillofacial surgery from the University of Rochester School of Medicine and Dentistry. He maintains a private practice with Oral and Maxillofacial Surgery Associates of Waukesha and lectures extensively in pharmacology, medicine, oral surgery and implant dentistry.

Lynne Brock, DDS received her dental degree in 1990 from the University of Texas in Houston, and her endodontic training at Marquette University School of Dentistry in 1993. In addition to her private practice in Brookfield, Wis., Dr. Brock lectures across the country through Real World Endo.

Timothy Caruso, PT, MBA, MS, Cert. MDT, CEAS is a practicing physical therapist who has focused his professional expertise in the area of manual therapy and orthopedics. He currently works with organizations in the areas of management, job analysis, organizational dynamics, wellness, ergonomics and injury prevention.

Jane Clark is chief operating officer for The QTI Group – a WDA-endorsed human resources agency. A University of Wisconsin law graduate, Ms. Clark practiced for six years before joining QTI 10 years ago.

Mark DeBroux, CPA is part of the Schenck SC team. He is experienced with managing practices, internal controls reviews and operational assessments of business/billing office processes and procedures.

Adam Freed, J.D. practices at Siesennop and Sullivan, Attorneys at Law. He received his law degree in 2003. Attorney Freed specializes in representing health care providers in malpractice and civil rights law suits. Among his cli-ents have been long-term care and assisted living facilities, physicians, nurses, dentists and chiropractors.

Kevin gracey is a Henry Schein service technician. For the past decade, he has consistently ranked among the top 10 service technicians in the nation. One of his specialties is teaching practice staffs about the proper use and maintenance of dental equipment.SP

EAKE

RS/M

oDE

RATo

RS


Peter Hehli, DDS graduated from the University of Minnesota School Of Dentistry in 1989. He currently has practices in Appleton and Sheboygan, Wis. Dr. Hehli also represents the Northeast Region 2 on the WDA Board of Trustees.

Erich Herbst, DDS is a graduate of the University of Illinois-Chicago Dental School and com-pleted his oral and maxillofacial surgery residency at Cook County Hospital in Chicago. In 1987, he began practicing in Baraboo, Wis. Dr. Herbst’s services include oral surgery, facial and oral reconstruction, implants, repair of facial trauma (primary and secondary), excision and immedi-ate repair of facial cancer.

Harald Heymann, DDS MEd is past chair and graduate program director of the Department of Operative Dentistry and currently professor of operative dentistry at the University of North Carolina School of Dentistry. He is active in the clinical research of esthetic restorative materials and participates in a dental practice devoted largely to esthetic dentistry.

noelle Hille, RDH was a practicing dental hygienist in California before moving to Wisconsin and working in a large group practice. She recently transitioned into a dental hygiene coach posi-tion with Edge Advisors. Ms. Hille works with the entire dental team on leadership development and improving verbal skills and patient care.

Mark Huberty, DDS, MAgD is a graduate of Marquette University School of Dentistry. His dental practice primarily focuses on comprehensive restorative dental practices. Dr. Huberty emphasizes evidence-based, anatomically-based, predictable and effective methodologies in managing pa-tients’ occluso-muscle and intra-articular problems.

Fred Jaeger, DDS, MAgD is a general dentist with extensive continuing education in the place-ment and restoration of dental implants, including completing the University of Minnesota School of Dentistry’s Esthetic Continuum. In addition to his private practice, Dr. Jaeger chairs the General Dentistry Section at Meriter Hospital and teaches in its General Practice Residency program.

Jeanne Jenkin has more than 15 years of experience providing accounting, tax compliance and business consulting services to a variety of closely-held businesses. She is a member of Schenck’s health service team and specializes in assisting physicians, dentists and other health care provid-ers.

Solon Kao, DDS is a graduate of the University of Tennessee College of Dentistry in Memphis and completed his oral and maxillofacial training at Georgia Health Sciences University College of Dental Medicine. Today, he is deputy program director for the OMS undergraduate and resi-dency programs at GHSU.



14

SPEA

KERS

/Mo

DERA

ToRS

Brett Lindstrom is director of WDA Professional Services, a divi-sion of WDA Insurance and Services Corp. His work with technology in the dental industry includes, market research, understanding new federal regulations and helping dental offices go paperless with elec-tronic health record keeping.

glenn Lombardi is president of Officite. Mr. Lombardi is highly ex-perienced in helping dental practices build a comprehensive online presence through professional websites and Internet marketing solu-tions that deliver new patients. He is very knowledgeable about local search marketing, social networking, reputation management and mobile websites.

Shawn Mathys brings more than 30 years of accounting experience and software expertise to Dental Practice Advisors. She has worked exclusively with the dental industry for 14 years and is a Certified QuickBooks® Pro Advisor.

Ed Mcglumphy, DDS, MS has served as principal investigator for multiple studies on implant component physical properties and pro-spective implant clinical trials. He has a private practice limited to implant prosthodontics and lectures internationally in the field of im-plant dentistry.

nancy Miller, RDH, BA has been a practicing dental hygienist for 16 years. During this time, she has also served as a clinical coach through Jameson Management Inc, and has been a clinical course presenter through her own company Ultraconcepts. Ms. Miller also has been a Hu-Friedy Manufacturing thought leader.

Preston (P.D.) Miller Jr., DDS is a periodontist who currently holds visiting faculty appointments at five dental schools and serves as a clinical professor at the Medical University of South Carolina. He in-troduced the concept of periodontal plastic surgery and founded the Periodontal Plastic Surgery Study Club.

Colleen Pittner worked as a dental assistant before moving “up-front” where she’s been contributing to the team for the past 16 years. Ms. Pittner enjoys flexing her time between dental assisting and the front desk at Huberty Dental in Sheboygan, Wis. Her responsibilities include maintaining the office web site, Facebook page and other patient electronic communications.


Patrick Sullivan, JD is managing partner at Siesennop and Sullivan, Attorneys at Law. He has been representing Wisconsin dentists for more than 20 years in pro-fessional liability matters and is a frequent speaker on risk management and other dental-legal topics.

Matt vandermeuse is a clinical assistant and marketer for Levine Dental Associates in Brown Deer, Wis. Mr. Vandermeuse administers all the practice’s social media sites. He firmly believes social media is here to stay and is changing the way we view the internet, as well as the world we live in.

David Wagner has been a health care consultant for more than 36 years. At Schenck, he specializes in assisting dental practices in the areas of practice management, re-tirement plan implementation, practice analysis, tax planning, budget preparation and cash flow analysis.

Dave Weber is president and chief executive officer of Weber Associates. One of the top humorists in dentistry today, Mr. Weber presents approximately 165 trainings and speeches a year. His powerful and hilarious messages are changing attitudes, building relationships and ramping up customer service in dental offices nationwide.

Brian Zahn has been an accountant and health care consultant with Schenck for more than 22 years. He offers health care providers throughout Wisconsin and Upper Michigan a broad range of services, including tax planning and preparation, owner-ship transitions and day-to-day accounting.

Martin Zase, DMD, MAgD, AAACD, FACD is a guest lecturer in cosmetic dentistry for dental schools at the University of Connecticut; Nova Southeastern in Indiana; and, Louisiana State University. He has published over 60 dental articles, served on the edi-torial or review boards of The Journal of Cosmetic Dentistry, Contemporary Esthetics and General Dentistry and lectures internationally on cosmetic dentistry.

gary Zelesky, and his wife, Cherisse, co-founded The Passion Centered retreats. They speak to audiences about bringing passion to life, relationships and commu-nications. Mr. Zelesky has been an international motivational speaker for more than 25 years. From tears of laughter to tears of reflection, he has a way of grabbing his audiences that few of his peers posses.



16

I #10 (a.m.) I #29 (p.m.) TPreventive MaintenanceModerator: Kevin gracey – Henry Schein1.5 nonclinical CE credits

Just like preventive dentistry helps your patients maintain good oral health, preventive maintenance in your office can help keep equipment running smoothly with less down time. Basic maintenance and repairs will be covered, including how to keep hand pieces, couplers and op-tics in good working order; proper daily, weekly and monthly mainte-nance on sterilizers; and, mechani-cal room preventive maintenance for compressor and vacuum.

Learning objectives:•Learn basic hand piece mainte-nance.•Learnhowtoperformsimplesteril-izer maintenance.•Know the basics for mechanicalroom preventive maintenance.

I #11 (a.m.) I #30 (p.m.)

TThe Practice of Social MediaModerator: Matt vandermeuse1.5 nonclinical CE credits

Why does your practice need social media? Isn’t it just time-wasting fluff? This session will provide an overview of social media and its impact on modern dentistry. All avenues of so-cial media are explored, explained and presented in a way that any dental practice can utilize. Engage your team, your colleagues and your patients in this discussion about how social media is impacting dentistry and our world.

Learning objectives:•Become familiar with popularforms of social media and how to apply them to dentistry.•Understandhowsocialmediacanimpact your practice.•Understandtheimportanceofmo-bile technology and the impact it has on your practice and your patients.

I #12 (a.m.) I #31 (p.m.) Tgoing Digital: How to Build a Successful online Presence for Your PracticeModerator: glenn Lombardi - officite1.5 nonclinical CE credits

Building an online presence is the most important marketing decision you’ll ever make for your practice. In order to communicate your services, secure new patient appointments and grow your practice, you must have an online marketing strategy. This course will discuss how to inte-grate and manage the most impor-tant marketing techniques, including website development, search mar-keting, mobile and reputation man-agement to attract and retain new patients who find you on the Internet. We’ll review the newest online mar-keting trends from the last six months and how to leverage them for opti-mal effectiveness.

Learning objectives:•CreatearobustInternetmarketingstrategy for your practice.•Build a dynamic practicewebsitethat appeals to existing and potential patients.•Improve search engine visibilitywith search engine optimization and paid advertising campaigns.•Increasetreatmentawarenessandpatient compliance with online edu-cation materials.•Generate positive online reviewsand build your online reputation.

I #13 (a.m.) I #32 (p.m.) TElectronic Health RecordsModerator: Brett Lindstrom – The Dental Record1.5 nonclinical CE credits

This session will discuss implementa-tion of electronic health records as an office goes paperless. It will address the various federal and security regu-lations involved with the implementa-tion of technology associated with patients’ protected health informa-

tion. Attendees will also discuss the logistics of a paperless office.

Learning objectives:•Understand the new EHR regula-tions in the HITECH Act as they apply to dentistry.•Understandthelogisticsofpatientflow when utilizing EHRs.•Understand different technologyoptions for incorporating EHRs

I #14 (a.m.) I #33 (p.m.) D, oDental Practice ProfitabilityModerator: David Wagner and Jeanne Jenkin – Schenck SC1.5 nonclinical CE credits

Understanding monthly financial statements is important for any small-business owner. These statements form a picture that helps analyze production, income and practice overhead. During the discussion, suggestions will be given about man-aging income, controlling overhead and maximizing profitability. A must-attend for new dentists and a great refresher for experienced dentists.

Learning objectives:•Learnhow to set feesataprofit-able level, control expenses, budget effectively, control accounts receiv-able and monitor overhead expens-es.•Understandhowtouseprior-yearcomparison reports and benchmarks to monitor practice growth. •Learn techniques for monitor-ing production, adjusting areas of growth and diminishing loss.•Learn how credit adjustments,write-offs and discounting fees affect practice profitability.

I #15 (a.m.) I #34 (p.m.) H, AMedical History for StaffModerator: Dr. Erich Herbst1.5 clinical CE credits

Having complete, accurate and up-dated medical histories for patients is important when providing compre-

LECT

URES

/ ILSs


hensive oral health. Understanding areas of concern and making sure they are taken into consideration in treatment planning is essen-tial. During this session, we’ll go through the patient medical history form (written and electronic formats) and go into depth on the important items for which you should be looking.

Learning objectives:•Knowwhattolookforonapatientmedi-cal history form – electronic or paperless.•Know how to ask the questions to gainmore insight into the answers.•Understand what items should be high-lighted and brought to the dentist’s attention.

I #16 (a.m.) I #35 (p.m.)

H, DDefining the Periodontal Diagnosis…Leaving the gray Area BehindModerator: noelle Hille, RDH – Edge Advisors1.5 clinical CE credits

In school, we learn how to identify periodon-tal disease and effectively remove calculus. When a patient presents with 5mm PPDs and bleeding on probing, they are obviously candidates for periodontal therapy. What about those other patients -- the ones who have 3 – 4mm PPDs, some bleeding, some not, how do you treat (or not treat) them? What should we do with those “bloody pro-phy” patients? Let’s clear up that “gray” area of dental hygiene and talk about it, as well as therapies, risk factors and standard re-sponses for common patient concerns.

Learning objectives:•More clearly identify periodontally-in-volved patients.•Getanupdatedunderstandingofriskfac-tors.•Identify theidealperiodontal therapyforthe situation.

I #17 (a.m.) I #36 (p.m.)

DLegal LiabilityModerator: Dr. Albert Abena1.5 nonclinical CE credits

This discussion will feature various parties involved in the dental malpractice/negli-gence arena. Actual malpractice cases and current trends in dental board action will

serve as discussion points. This session will culminate in a discussion of various alterna-tive techniques that are appropriate for the dental practice environment.

Learning objectives:•Gain knowledge and insight regardinglegal aspects of the dental practice.•Gainknowledgeandinsightofregulatoryissues involving the dental practice.•Gain knowledge of alternative disputeresolution techniques that can impact dental malpractice exposure.

Note: This session does NOT qualify as a risk management course for insurance pre-mium discount purposes.

I #18 (a.m.) I #37 (p.m.)

APreparing for the Implant PatientModerator: Dr. Fred Jaeger1.5 clinical CE credits

This session is geared toward dental as-sistants and will review set up and basic procedures for surgical placement of dental implants and final impressions for restora-tions. The focus is on how a dental assistant can organize instruments and materials to create a well-organized, efficient process in the dental office.

Learning objectives:•Review simple surgical setup protocolsand sterilization for surgical placement of implants.•Reviewbasicsetupfor impression-takingappointments for final restorations of im-plants.•Learnsimpledifferencesbetweenimpres-sion techniques for restorations, such as open tray, closed tray and other procedures.

I #19 (a.m.) I #38 (p.m.)

D, H, AManaging the Medically-Complicated Patient: Anesthetic, Analgesic, Anti-Anxiety and Antibiotic ChoicesModerator: Dr. Joe Best, DDS, PhD1.5 clinical CE credits

Dentists are being asked to manage medically complex patients with significant systemic disease and long lists of potentially problematic medications. This course will describe decision-making concepts with

regard to selecting anesthetics, analgesics and antibiotics for medically-complicated patients. Anti-anxiety management options will also be discussed. Complex patient case examples will jump start discussions about pharmacologic management.

Learning objectives:•Understandoptionsforlocalanestheticagents in medically-compromised patients.•Understandoptionsforanalgesicagentsin medically-compromised patients.•Understandoptionsforantibioticagentsin medically-compromised patients.•Understandsedationandanti-anxietyoptions when managing medically-compro-mised patients.

AI #1 (a.m. only)

TAlternative to ILS: Posture, Pain and Productivity in DentistryPresented by: Timothy Caruso1.5 nonclinical CE credits

Posture is a key ingredient in the dental profession. Good and bad posture can positively and negatively impact the bottom line. Tuning into proper posture can limit the amount of stress one feels during the course of the treatment day, and thus contribute to the positive experience of the practitioner and the patient. This program presents a hands-on approach to solving the problems that dental professionals face in the work-place everyday…posture, productivity, ca-reer satisfaction and the bottom line.

The negative impact work-related musculo-skeletal disorders can have on productivity will be discussed. Instrumentation, posture, equipment selection, operatory design, strength and flexibility will also be reviewed. Developing ongoing, daily awareness is a major preventive approach for avoiding the potential career-ending, life-altering muscu-loskeletal disorder. What’s your bottom line? If you are someone who carries the weight of your clinic on your back, we need to talk!

Learning objectives:•Understand the science of ergonomicsand its potential impact on the practice of dentistry.•Knowtheimpactofposture,strengthandflexibility on the dental practice, patient and dental practitioner.•Identifymusculoskeletal signsand symp-toms.



18

•Identify impediments toproductiv-ity, the negative impact on quality patient care and the bottom line.

AI #2 (p.m. only) - TAlternative to ILS: Treating Back and neck Pain in Modern Dentistry – A Survival guide for the Rest of Your CareerPresented by: Timothy Caruso1.5 nonclinical CE credits

Is your career hazardous to your physical and mental health? Perhaps killing you slowly? Dentistry has come a long way in the last 150 years. Anesthesia, dental techniques, ma-terials, equipment and approaches have evolved from standing up with a pair of pliers and a can of ether. However, daily discomfort continues to be tolerated by many dental prac-titioners.

Like taking a breath of fresh air, wak-ing up and getting through the day without gnawing back and neck pain that has become a regular part of life is extraordinary. The American Dental Association recently surveyed a group of dentists and found that nearly three in five dentists (57.1 percent) indicated they regularly feel pain in any area of their body. Lower back (58.4 percent) and neck (52.2 percent) were the top two areas of pain selected by dentists.

While all pain may not be completely eliminated, promoting the body’s potential to heal itself without medi-cine, heat, cold, ultrasound, needles, surgery or force is a big step in the right direction. Before going to the orthopedic/neurosurgeon for surgi-cal intervention or before “chronic” becomes part of your vocabulary or before filing that disability claim, come and give this program a listen!

Learning objectives:•Understand the incidence andprevalence of cervical/lumbar pain in the dental profession.•Understandpaingeneratorsinthecervical/lumbar regions.•Learn conservative treatment op-tions for cervical/lumbar pain. •Learn chair-side preventive pos-tures, exercises and strategies.•Understandwhentoseekmedicalcare.

LECT

URES

/ ILSs

REgISTER ToDAY!Registration is now open on WDA.org.


EXHIBIToRSExhibitors as of Jan. 4, 2013 (bolded company names are sponsors)

Exhibitor Primary Booth #3M ESPE ................................... 414A-Dec ........................................ 301Advantage Technologies ............................. 412Ameritas Life Insurance Group ....................... 208Anthem Blue Cross Blue Shield of Wisconsin .................. 413Aspen Dental ............................. 306Belmont Equipment ..................... 317Benco Dental ............................. 405Biomet 3i, LLC ............................ 204Brasseler USA ............................ 217Carestream Dental ..................... 407Centrix Inc. ................................ 207Colgate ..................................... 303Coltene/Whaledent ................... 503Dairyland Handpiece ................. 110DeLeers Construction, Inc. ........... 311Delta Dental of Wisconsin .......... 501Dental Assisting National Board, Inc./The DALE Foundation ............................... 411Dental Associates ....................... 112Dental Express Staffing ............... 105Dental Health Products, Inc. ........ 506Dental Practice Advisors .............. 101

Exhibitor Primary Booth #DENTSPLY Implants .................... 305DEnTSPLY International/ DEnTSPLY Caulk ....................... 402 DENTSPLY Tulsa ......................... 404Desco Dental Systems ................. 502Design Unlimited ........................ 313DESIGNS FOR VISION, INC. ..... 410Doral Refining Corp ................... 308Dyste Williams ........................... 209Edge Advisors ........................... 610GC America Inc......................... 515Global Dental Science ................. 210Henry Schein ............................ 415Holt Dental ................................ 505Instrumentarium/Soredex ............ 500Ivoclar Vivadent Inc .................... 205Kolb+Co. .................................. 103Komet USA ................................ 513Lord’s Dental Studio .................... 401Midmark Corporation .................. 507Midwest Dental .......................... 216Nu-Art Dental Laboratory ............ 512Officite ...................................... 613Orascoptic ................................ 310Patterson Dental ......................... 201PEB XLDent ................................ 214Philips Sonicare & Zoom Whitening ................... 304

Exhibitor Primary Booth #PJ’s Dental Lab ........................... 314Planmeca USA, Inc .................... 406 PMC Insurance Solutions ............ 117 Premier Dental Products Co......... 104 ProAssurance ............................. 403Procter & Gamble/ Crest Oral B ............................. 206Professional Sales Associates, Inc .......................... 312QTI Human Resources, Inc .......... 606RGP, Inc. ................................... 408Saber Dental Studio .......................... Schenck Health Service Team ..... 517Spry/Xlear ................................ 508Sunset Dental Technologies ......... 309Tess Oral Health ........................ 215The Dental Record/WDAISC ........ 605Ultradent Products, Inc. ................. 202Ultralight Optics ......................... 409US Bank .................................... 614WDA Insurance Programs/ WDAISC ................................... 600West Bend Mutual Insurance ....... 604Wisconsin Dental Hygienists’ Association ................. 307Yodle......................................... 504

SILEnT AUCTIon

Proceeds benefit the WDA Foundation, Inc., a 501(c)(3) charitable organization.

Stop by the WDA Foundation booth at the 2013 WDA InSession to place your bids on an assortment of great items. Funds raised support programs that help improve Wisconsin residents’ oral health and meet the current and future needs of the dental profession.

We’ll have something for everyone, from a Harley-Davidson poster hand-signed by Willie g. Davidson (chief styling officer and grandson of one of the original founders) to a rare bottle of 2007 TwentyFour Cabernet Sauvignon signed by green Bay Packer veteran safety Charles Woodson.

Silent auction will also be online at WDA.org under the WDA Foundation tab.

Don’t miss it!

TM

2013 Pricing Structure & Package OPtiOnS (with session selections)

cODe Full conference Package in advance On-Site

A1 Member Dentist $315 $360

A2 Non-Member Dentist $515 $560

A3 Member Dental Team* $170 $190A4 Non-Member Dental Team/Guest $195 $215A5 Student FREE FREE

cODe Part-time Package thursday Only in advance On-Site

B1 Member Dentist $140 $170B2 Non-Member Dentist $175 $205B3 Member Dental Team* $75 $90B4 Non-Member Dental Team/Guest $95 $115B5 Student FREE FREE

cODe Part-time Package Friday Only in advance On-Site

C1 Member Dentist $185 $210C2 Non-Member Dentist $350 $375C3 Member Dental Team* $110 $130C4 Non-Member Dental Team/Guest $140 $165C5 Student FREE FREE

cODe Part-time Package Saturday Only in advance On-Site

D1 Member Dentist $75 $85D2 Non-Member Dentist $100 $110D3 Member Dental Team* $40 $50D4 Non-Member Dental Team/Guest $65 $75D5 Student FREE FREE

cODe Part-time Package thursday and Friday in advance On-Site

E1 Member Dentist $260 $285E2 Non-Member Dentist $450 $460E3 Member Dental Team* $135 $155E4 Non-Member Dental Team/Guest $175 $195E5 Student FREE FREE

cODe Part-time Package Friday and Saturday in advance On-Site

F1 Member Dentist $235 $260F2 Non-Member Dentist $500 $550F3 Member Dental Team* $115 $135F4 Non-Member Dental Team/Guest $155 $170F5 Student FREE FREE

cODe exhibits/Lunches Only in advance On-Site

G1 Member Dentist $30 $40G2 Non-Member Dentist $80 $90G3 Member Dental Team* $25 $35G4 Non-Member Dental Team/Guest $45 $55G5 Student FREE FREE

*Member Dental Team is defined as dental hygienist; dental assistant; front office staff (e.g., receptionist, office manager, business manager) working in a dental practice or a dental lab technician. These individuals must be WDA members. (They need not work for a WDA member dentist.)Individuals on the dental team may join the WDA or renew their WDA membership as part of the InSession registration process. Dental hygienist dues are $75; WDA associate member dues for all other individuals on the dental team are $20. Dues are calendar year based and nonrefundable.Students are enrolled in Marquette University School of Dentistry, the Wisconsin Technical College System or an advanced training program at a dental school or hospital.

2013 regiStratiOnPLeaSe Print Or tYPe (One person per registration form):

name:

Office name:

Job title: Membership number/Status:

Street address:

email (required):

Phone: Fax:

are you an assistant, front office or lab tech joining or renewing as a WDa associate Member? YeS m nO m DueS: $20

are you a dental hygienist joining or renewing as a WDa Hygienist Member? YeS m nO m DueS: $75

Package Plan code:________________ Fees: $______________ tOtaL DueS & FeeS: $______________

PLeaSe inDicate cOurSe SeLectiOnS FOr tHe DaY(S) incLuDeD in YOur Package PLan:(All courses are ticketed, so you must select them in advance.)

tHurSDaY: Lecture (2 - 5 p.m.) L#____________

FriDaY: all day lecture (8:30 - 11:30 a.m. and 2 - 5 p.m.) L#____________ Or select one in each of the four session times below Lecture (8 - 10 a.m.) L#____________ interactive Learning Session (10:15 - 11:45 a.m.) iLS#____________ interactive Learning Session (1:45 - 3:15 p.m.) iLS#____________ Lecture (3:30 - 5:30 p.m.) L#____________

SaturDaY: Lecture (8:30 - 11:30 a.m.) L#____________

Meals - The following meals are inlcuded in ALL package plans, please indicate each meal you will attend.

WiLL attenD WiLL nOt attenD

thursday Lunch (11:30 a.m. - 1:30 p.m.) m m

Friday Lunch (11:30 a.m. - 1:30 p.m.) m m

Note: Breakfast will be available in classroom hallways on Friday, May 3 (7:30 - 8 a.m.) and Saturday, May 4 (8 - 8:30 a.m.). No registration required.

PaYMent MetHOD:

m check m ViSa m Mastercard m Discover

credit card number:

expiration Date:

name as it appears on card:

cVS code for this card:

authorized Signature:

SenD cOMPLeteD regiStratiOn FOrM tO:

By Mail: By Fax: Online: WDa - inSession 414-276-8431 or register online 6737 W. Washington St., Suite 2360 800-864-2997 (toll-free) at WDa.org West allis, Wi 53214

PreregiStratiOn DeaDLine Wednesday, May 1, 2013. Package pricing increases on site.

canceLLatiOn/reFunD POLicYAll cancellations must be made at least 24 hours prior to the class start time. Course cancellations are subject to a $25 cancellation fee per attendee. NO EXCEPTIONS.Refund checks will be mailed after May 15, 2013. Credit card cancellations will be credited to the account to which they were charged. Dues are calendar year based and nonrefundable.

6737

W. W

ashi

ngto

n St

reet

Suite

236

0W

est A

llis W

I 53

214

Fir

st-C

lass

Mai

lPr

EsO

rtED

U.S

. PO

STA

GE

PAID

Mil

wau

kEE,

wi

PEr

Mit

NO

. 188

7

WIS

CO

NSI

N D

ENTA

L A

SSO

CIAT

ION

INSE

SSIO

NW

iscon

sin’s

Larg

est D

enta

l Stu

dy C

lub

Fast

, eas

y an

d au

tom

atic

co

urse

co

nFi

rmat

ion

...

...w

hen

yo

u re

gis

ter

on

line

at w

da.o

rg!

Re

gis

tRat

ion

no

w o

pen

.

wda 2013 insession program guide

Documents

insession attendees

years insession

dental hygienists

entire dental team

dental offices online

wisconsin dells

exhibit hall

interactive learning