Social Brilliance IMPACT!ALL ABOUT FACEBOOK

#sbIMPACT

#sbIMPACT@ReadySetGrow @MelDepaol

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Hello!

Tracey Warren | @ReadySetGrow

Mel DePaoli | @MelDepaoli

#sbIMPACT@ReadySetGrow @MelDepaol

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Agenda & “Web-keeping”● Effective Facebook marketing

● What to post and when

● How to leverage your content

● How to measure

● …and so much more!

This may surprise you, but social media…

● is not a quick marketing fix.

● is not the end all of marketing—it’s just one piece of the marketing wheel.

● is no longer optional.

#sbIMPACT@ReadySetGrow @MelDepaol

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Who uses Facebook?Articles for your reference:

● Teens Are Leaving Facebook, by iStrategyLabs.

● Facebook users are getting older, by InvestorPlace.

● Facebook Statistics, by Statistic Brain.

● No Social Network Can Match Facebook for Marketers, by Business Insider.

● Facebook skews slightly toward women. But it is more gender neutral than Pinterest and Google+.

● Nearly 75% of U.S. Internet users who have had at least some education in college use Facebook, according to Pew Research.

● There is strong growth with the 55+ group (+80%).

● While there is a 25% drop in teen users (13-17), they are not the biggest spenders.

● The 25+ crowd is the biggest spenders with an estimated 90% of e-commerce activity.

#sbIMPACT@ReadySetGrow @MelDepaol

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Things to Consider When Setting Up YOUR Facebook profile and page…● Should you use your company name or personal name?

● Should you use your photo or company logo?

● What is your brand messaging?

● Should your profiles on different social media tools look the same?

● How would YOU like to engage on this particular social media tool?

#sbIMPACT@ReadySetGrow @MelDepaol

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Facebook best practices…● Use complete sentences.● Tag business pages and people

when appropriate.● No more than 5 posts per day!● No third party tools.● Be polite—treat it like a cocktail

party.● Worst time to post: 8 p.m. – 8 a.m.

#sbIMPACT@ReadySetGrow @MelDepaol

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The Art of a Perfect Post● Posts under 100 characters

have higher engagement.● Add photos or video.● Post is engaging and

conversational.● Add value through

information, analysis, help, and entertainment.

● Share 90% of the time, sell 10%.

Friends, Groups and Pages, Oh My!● Personal Page

● Business Pages

● Groups (Public, Private, and shhhh Secret!)

#sbIMPACT@ReadySetGrow @MelDepaol

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LIVE Facebook Demo

Bonus: Mobile vs. Desktop Experience

● Always use the Pages Manager app when updating your page from your phone

● Set notifications

● Easy to manage multiple pages

#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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#sbIMPACT@ReadySetGrow @MelDepaol

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What are YOUR next steps?● Make sure your Facebook personal page is linked to your business page

● Set realistic goals

● Share your business page in the #sbIMPACT group

● Like each others’ pages and content

As you finish your assignments, share them with the group. We will provide feedback to help you improve. You are also

encouraged to provide feedback and to ask questions of others in the group.