all about facebook

5 may 2008

why we are here

• what facebook is• who is using it today• how/why humans use it• marketing on facebook

who uses it

who uses it

• 16 years old• his experience

demo

why is facebook popular

• because it is real-life / human behavior• humans are social beings

“free” marketing on facebook

• profile page• groups• events• notes and messages• marketplace• facebook share• mini feed / news feed

fee based advertising

• social ads• sponsor applications• sponsor groups

• example: beverage companies havesponsored “drink sharing apps”

• example: contact lens companies havesponsored “winking applications”

rule 1: listen to theconversation

• social media sites are populated withpeople describing their preferences

• market research is “free”• understand the conversation before

joining

rule 2: cut through the noise

• avoid it• find a non-obivous place• be there when they …

rule 3: be a part of theexperience

• not about advertising• its about communicating

• think: why do friends share• be ready to make mistakes, react, learn

applications: we can createthem!

• must be useful.. useful toward.. a goal• model after normal human stuff• share information with friends• share experiences that position them• share halarious-ness

• plan how to make your application viral• get feedback after launch.. constantly if

possible

examples from our office

• sling• comcast

isling - facebook app“I sling [ _________________] at/while/when i [ ________________]”

Students can use their own creativity and “inside” humor. For example:

• I sling UFC at Church.• I sling Swingers at Wales Center Hotel.• I sling Michigan State Football at Ohio State.• I sling Alive when flying on a plane.• I sling porn while in anatomy class.• I sling Jaws while floating in my pool.• I sling Hostel when traveling to Europe.• I sling Aqua Teen Hunger Force when it’s late night, baby.

back2school to-do listFunctional Description:• When a student installs this application, the Feed

Your Head brain will introduce a list of approximately20 – 30 back-to-school tasks. We envision the brainsaying something witty about keeping track of to-dos(“Do me! Do me!”). The tasks will break down asfollows:

• Approximately 60% functional and relevant (e.g., Airfare forThanksgiving goes up every week you wait, so make sure youbook your flights early)

• Approximately 30% fun and random, adding entertainmentvalue (e.g., Buy a pet turtle! Everyone loves turtles!)

• Approximately 10% directly related to Comcast (e.g., Sign upnow for Comcast High-Speed Internet, way faster than DSL)

recommended blogs

• insidefacebook.com

questions from cenergy

• facebook vs. myspace

• how could something like a celebrityendorsement or a product launch forSoftlips, for example, be maximized inthe facebook context? Just a couplehypothetical examples would be great.

• what is the next facebook?

future

• open social is a strongly supportedstandard

• humans historically respond well tostandards inline with normal humanbehavior

• do we care? kinda… remember weneed to listen?