WHY ?

WHY ? This is the world’s first revolution conceived, planned, and carried out using the internet

(and more specifically facebook) five million Egyptians have signed up for facebook

accounts in just a month. Facebook has been a vehicle by which the

Egyptian people were able to carry out what we have been watching unfold over the past few weeks, and has been a significant part of the

reason that after 30 years Mubarak left.

Facebook has made real difference in people’s lives!

Facebook post that sparked Egypt revolution

SO WHAT DOES THIS MEAN IN

SOUTH AFRICA?

Let’s look at some of the opportunities

3,7 MILLION

558 MILLION

337 MILLION

3,7 MILLION

NEW REGISTRATIONS PER SECOND! 7,9

END OF 2010 +74%

BEG. OF 2010

Source:  globalgeeknews.com  2011  

1,8 MILLION

3,6 MILLION

7,9 registrations per second

474 per minute

28,440 per hour

682,560 per day

Soccer City Stadiums 7

How many people on Facebook in South Africa?

Soccer City’s full

3,7 MILLION

3854  

What are people doing on Facebook?

3,7 MILLION

This is where people live their lives --- its not just another marketing channel

People on Facebook are driven by a common goal: ���Tto share – to be part of what is happening, even if that means just lurking

You are in your community’s eco system where they can react if they choose to,

where you can be their friend, so talk with your community,

rather than being a billboard and interrupting people.

You get one chance to get it right

But only sometimes!

Bigger is not better Engagement matters

Just add water Not an instant short term solution

I will always love you! Acquisition vs Retention

It’s about Sharing

It’s a space where people create relationships, chase brands, find stuff out, meet each other. They learn, organise, create, they share, they change the world - their world.

WHY ?

Change their Perception, Change their

world!

WHY NOT?

How consumers, brands and communities engage and share on Facebook, how they revolutionise the world they live in

and the influence they have on their friends, the question really is, why aren’t you there!?

Cherylann Smith I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities @mylifescape

Thank you

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