aki talk at asian knowledge institute: expanding priceza, the leading price comparison shopping site...
TRANSCRIPT
What are we going to talk today?
• About Me & Priceza
• Expanding into ASEAN
About Me & Priceza
Brief intro about me
Background in Computer Engineering & Marketing
• Undergrad, Computer Engineering, Chulalongkorn
University
• Exchange Student at Stanford University
Brief intro about me
• Grad, in Marketing from MIM Thammasat
Business School
• MIM Grad with NO.1 Top GPA 3.79
• Runner-up Award, New Venture Championship
(NVC) in USA
Brief intro about me
Professional Background
• Management Committee at Thai Ecommerce Association
• Part of the working group for Digital Economy Project
• CEO & Co-Founder of Priceza
– Over 4 Million Active Visitors per month
– CyberAgent Ventures invested ~ 20M THB in 2013
SearchProduct Name …
Priceza Grand Sale
Priceza Grand Sale
4 Millions
Shoppers monthly Shop Directly at EC-Sites
Cek Harga Sebelum Belanja
Business Model
Our Growth in Shopper Visits (Traffic)
4 9
20
30
40
60
-
10
20
30
40
50
60
70
2553 2554 2555 2556 2557 2558
+125%
+122%
+50%
+33%
+50%
Thailand Site Shopper Visits (Million
Visits)
2010 2011 2012 2013 2014
2015 (Est.)
Our Team is Unique
Vision and Team Passion, we believe we can achieve the
Mission!
Priceza Expanding into
ASEAN
“Dream High. Fight Hard. Never Give
up!”Krating Poonpol
Market Validation
Desk
Research
Hands-on
Research
Internet Enables Potential to Do
Business Anywhere in the World
Aims to be NO.1 Price Comparison Shopping in SEA
1 M Visitors/month
3 M
Visitors/month
SEA is bigger (2X) than the US and
bigger than the EU
Internet Penetration in SEA is
Exploding
SEA B2C Ecommerce Market is Huge and Growing Fast
A lot of room for further growth until SEA
reaches EC penetration level of China, Japan,
USA
Why Indonesia?
• Indonesia, the 4th most populous country in the world.
• Consumer base is predicted to rise to 135 million by
2030, making it the 3rd largest consumer base in the
world.
Indonesia has the highest percentage of internet users
compared to other SEA countries
Indonesia’s internet user base is slated to have
a 20% YoY growth until 2016
Online Shoppers is increasing rapidly along side with Internet
Users.
Online Sales are getting larger portion of the Big Retail
Pie.
My First Foot Step in Indonesia, July
2012
How to Execute?
• Language & Translation
• Lean Startup: SEA BU in Priceza Org
Chart
• Sale
Priceza Indonesia Site
Team is Very Important
Indonesia Team Business Trip in May 2014
CyberAgent Ventures helps connect with
Potential Partners/Clients
Pitching Priceza to Investors in Jakarta, June
2014
Traffic of Priceza Indonesia Reached Over 1M/month in Dec
2014
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000M
ay-1
3
Jun
-13
Jul-
13
Au
g-1
3
Sep
-13
Oct
-13
No
v-1
3
Dec
-13
Jan
-14
Feb
-14
Mar
-14
Ap
r-1
4
May
-14
Jun
-14
Jul-
14
Au
g-1
4
Sep
-14
Oct
-14
No
v-1
4
Dec
-14
In 2015, Target to Expand into SG, MY, PH and
VN
1 M Visitors/month
3 M
Visitors/month
3 Actionable Take-Aways
1. Execute Product Development• Products or Services that can be exported into
ASEAN?
• How to customize it to meet customer’s needs?
• How to scale it?
2. Conduct Market Validation• Desk Research
• Hands-on Research
3. Dream High. Fight Hard. Never Give up!
Want to Get Slides?
Just submit your email here
http://j.mp/waiwaiworld
OR Scan this QR Code
Open for Questions
Thanawat Malabuppha (waiwaiworld)
CEO & Co-Founder, Priceza Co., Ltd.
• Email: [email protected]
• Website: http://waiwaiworld.com
• Twitter: @waiwaiworld
• FB.com/waiwaiworld