Priceza X Hubert Burda Media: Press Conference

28 September 2016

SearchProduct Name …

Priceza is the leading Shopping Search Engine and Price Comparison Shopping targeting SE Asia.

Shopping

Search Engine13M Visits/month(from 6 countries in SEA)

+59M Products from +1,000,000 Merchants

Priceza PhilippinesPop: 108m

Launched March 2015

Priceza targets >600m consumers in SEAKey Numbers of Priceza in 6 Markets – September 2016 (+13M visits/m)

Priceza ThailandPop: 68m

Launched Jan 2010

Priceza Malaysia

Pop: 30m

Launched March 2015

Priceza IndonesiaPop: 254m

Launched May 2013

Priceza VietnamPop: 93m

Launched June 2015

Priceza SingaporePop: 6m

Launched March 2015

7.5M visits/m8.5M products

4.5M visits/m31M products

600k visits/m9.6M products

100k visits/m1.2M products

300k visits/m3.2M products

50k visits/m4.5M products

Let’s summarize Priceza Thailand in Numbers

14 MM+

Pageviews per month

7.5 MM+

Shopping Visitorsper month

100%

Yearly Traffic Growth

Daily Shopping Users

250,000+

Access via Desktop

60%

Returning Visitors

Access via Mobile

62% 31% 7%

Access via Tablet

8.5 MM+

Product Database

500,000+

Mobile App Downloads

800,000+

Registered Members with Email

340,000+

Social Media Fans

Let’s summarize Priceza Indonesia in Numbers

6.7 MM+

Pageviews per month

4.5 MM+

Shopping Visitorsper month

100%

Yearly Traffic Growth

Daily Shopping Users

150,000+

500,000+

Mobile App Downloads

100,000+

Registered Members with Email

80,000+

Social Media Fans Access via Desktop

60%

Returning Visitors

Access via Mobile

70% 26% 4%

Access via Tablet

Product Database

31 MM+

Who are our active users?

Source: Google Analytics June 2016

• Male 48%, Female 52%

• Age Group: 65% is 18-34 years old

• Our visitors are not just passers-by. They are Shoppers and REALLY have BUYING

POWER!

• Over 80% are having income of over 15,000 THB/month

• Around 80% have a University Degree.

• They are Millennials: Tech Savvy, Mobile Enthusiasts, Trust on Information

that they can find by themselves, and Check prices before they buy!

Consumers Use Priceza not only for Price Comparison but

also for Product Discovery & Comparison

Electronics

37%

Lifestyle

22%

Fashion

29%

Health &

Beauty

10%

Others

2%

Share of items users clicked by category

Source: Company Data as of Jan-2015 from both Thailand and Indonesia

• Continued growth of Electronics

- fuelled by strong demand from

consumers and promotions

from merchants

• Non-electronics already

representing >60% of clicks

- Users cannot compare fashion

items by apple-to-apple but

they use Priceza to discover

items they like

• Fashion grows constantly according

to the growing number of items

• Strong Lifestyle and Health &

Beauty footprint thanks to

assortment expansion

Overview

Priceza is actively helping Millions of Shoppers to buy

Online

13 Millions

Shopper

Visits/m

Shop Directly

at EC-Site

Millions of

Shopper

Visits/m

to Merchants

Generating Sales

130,000 Orders/m

300M THB/m

3.6 Billion

THB/y

Our 10,000+ Clients across SEA

Priceza Company Timeline

2010 2011 2012 2013 2014 2015 2016

4Mvisits

9Mvisits

20Mvisits

40Mvisits

50Mvisits

70Mvisits

Launched in Thailand

Launched in Indonesia

New multi-devices platform lauched

New search algorithm and new infra-structure

Breakeven on revenue and profitable

Series A funding from

Launched in 4 more

countries

Winner of Asia-Pacific ICT Alliances Awards

120M visitsSeries B Funding from

Priceza’s Series B Investment

• Headquartered in Munich

• A privately-owned international technology and media company

• One of the largest media groups in Germany

• +540 brands and products that are oriented to the needs of consumers

• +175 million users and 60 million paying consumers.

• +2.5 billion Euros in annual revenues

• +60% come from investments in consumer facing internet businesses

• 10,000 employees around the world

• Active in 19 markets in Europe, the United States and Asia

- Investment arm of HBM

into in USA, Europe, and Asia

- International arm of HBM, taking

care of foreign publishing activities

• Burda International publishes a total of +300 magazines and online

media products outside of Germany

• Burda Asia is operating in Thailand, Singapore, Hong Kong, Taiwan,

India, Malaysia

• In Asia, portfolio focusing on the luxury segment

• BPI is HBM’s unit to provide growth capital to digital ventures in the Unites States, Europe, and Asia

• Leveraging Burda’s capital, brands and sector expertise, particularly in the areas of business expansion, internationalization and localization

• Invested in a portfolio of highly successful consumer internet companies in Europe, the U.S. and Asia

• In the past, HBM has invested in internet platforms such as Etsy, zooplus, HolidayCheck, or Xing AG

Key Information about this investment round

• Priceza’s founder met Burda’s executive since

November 2013

• HBM’s BPI invested in Priceza.

• Strategic Corporate Investor (Not VC)

– Invest for long term business synergy

Key Information about this investment round

• Series B Investment (7-digit in USD)

• Ownership Structure

– BPI acquired a 24.9% in Priceza

– 75.1% still owned by Priceza’s three founders

– BPI has acquired the stake of the original VC,

CyberAgent Ventures

• For Priceza, it's a significant milestone of the

company in the 7th year of operation that the

Company is not a Startup company anymore.

– We still keep Startup mindset and operating fast like

Startup.

Priceza Going Forward

+80% of USA & China Ecommerce are dominated by 1-2

Players

70%10%

20%

USA ECOMMERCE MARKET SHARE 2015

Amazon Walmart others

Source:Fortune and eMarkerter http://fortune.com/2016/05/11/retailers-stocks/The Wall Street Journal http://www.wsj.com/articles/alibaba-vs-jd-com-executives-weigh-in-1439793927

59%

23%

18%

CHINA ECOMMERCE MARKET SHARE 2015

Alibaba JD Others

82% of China Ecommerce is dominated by

Alibaba and JD

80% of USA Ecommerce is dominated by

Amazon and WalMart

Japan Ecommerce is Fragmented by many players

29%

12%

6%

53%

JAPAN ECOMMERCE MARKET SHARE 2015

Rakuten Amazon Japan Yahoo! Japan Shopping others

Source: McKinsey https://www.mckinseyonmarketingandsales.com/sites/default/files/pdf/Japan_eCommerce_trends.pdfJapan Info http://jpninfo.com/30646 and https://blog.gaijinpot.com/tips-shopping-online-japan/

Fragmented Market of Ecommerce in SEA (2015)

http://www.bain.com/publications/articles/can-se-asia-live-up-to-its-ecommerce-potential.aspx

Vision: To make retail ecosystem transparent and win-win for

buyers and sellers.

• Win-Win Ecosystem for Buyers & Sellers

• Perfect Competition / MONOPOLY Balancer

• Market & Price Transparency

สรางระบบนเวศนคาปลก ทโปรงใส เปนธรรมสรางประโยชนใหกบทงผซอและผขาย

Early days of Ecommerce in SE Asia

Ecommerce shopping makes up just 1%-2% of total retail sales in SEA.

This compares with 16% in Korea, 9% in the U.S. and 8% global average

Ecommerce as % of Total Retail Sales (2014)

US: 9.2%

China: 10.2%

Global: 7.9%

Australia: 6.4%

Japan: 10.4%

Korea: 16.3%

SEA: 0.5-2.0%

Source: Euromonitor, Bofa Merill Lynch’s eCommerce Report as of May 2015

SEA is bigger (2X) than the US and bigger than

the EU

ASEAN is at the Inflection Point for

Ecommerce

Massive Growth Potential of Ecommerce in ASEAN

A.T. Kearney forecasts a theoretical e-commerce market size of USD67-

89 Billion for ASEAN in the future, with Thailand, Indonesia and

Malaysia, having the biggest growth potential (TH/ID/MY are Priceza’s

Primary Market)

Priceza Company Timeline

2010 2011 2012 2013 2014 2015 2016

4Mvisits

9Mvisits

20Mvisits

40Mvisits

50Mvisits

70Mvisits

120M visits

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Priceza’s Aiming to Grow 10X from 2015 to 2020

4Mvisits

9Mvisits

20Mvisits

40Mvisits

50Mvisits

70Mvisits

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

120M visits

186M visits

290M visits

450M visits

700M visits

10X

Mission to help consumers to make the best shopping

decision!

• +57 Awesome Team Members in Bangkok and Jakarta

• Ecommerce Facilitator for Win-Win Ecosystem for Buyers and Sellers

• Ecommerce Balancer to Create Perfect Competition

เปดชวง Q&A และ “ขอบคณมากครบ”

Thank You!

and Open for Q&A

Our Office Across SE Asia

PT. PricezaKota Kasablanka Prudential Centre Level 22, Jl.

Casablanca Raya Kav.88, Jakarta Indonesia 12870

Tel. + 62 21 2960 7416, Fax. +62 21 2960 7201

Email: info@priceza.co.id

Priceza Co., Ltd. (Headquarter)

126/101 Thaisri Tower, 26th Floor, Krungthonburi Road,

Banglampoolang, Khlong San, Bangkok Thailand 10600

Company Registration No.: 0105554078566

Tel. +662-860-6125, Fax. +662-860-6247

Email: info@priceza.com

Priceza’s Links

Website:

- TH www.priceza.com

- ID www.priceza.co.id

- MY www.priceza.com.my

- PH www.priceza.com.ph

- VN www.priceza.com.vn

- SG www.priceza.com.sg

- Corporate Website http://www.pricezagroup.com

Facebook:

- TH : ราคาด เชคได Priceza.com

- ID : Priceza Indonesia

- MY : Priceza Malaysia