airport kyiv a_d_eng

COMPLEX ADVERTISING CAMPAIGNS IN TERMINAL , D OF

INTERNATIONAL AIRPORT KYIV

C O M M E R C I A L O F F E R

7Days per week

365Days per year

24Hours per day

Airport advertising

works without a break 8 of 10passengers stay in the

airport 2 hours

approximately

Total passengers traffic is

81 718 persons in May, 2016

Approximately 15seconds is

passengers attention

to the airport

advertising

EFFECTIVENESS OF ADVERTISING CAMPAIGNS

TRAFFIC DIRECTION SCHEME

Basic advertisement

Possible locations

SPOTTED MAP IN FRONT OF A TERMINAL

CONVEY YOUR TARGETED ADVERTISING MESSAGE

Wallscape 10 4 m

RMINAL FORECIDE

foreside

100 % REACH OF AUDIENCE

The entrance area

Pillars, 18 units (36 planes) 2.73 5.6 m

ERMINAL A, STATION SQUARE

Billboard 164 m

ERMINALS AND D, STATION SQUARE

OMNI-CHANNEL OF COMMUNICATIONS

Outdoor banner holders (12

units), double-sided: 0,732,00 m

ity-lights, 6 units (12 planes):

1,21,8 m

Billboard 164 m

100 % REACH OF AUDIENCE

ERMINALS AND D, STATION SQUARE

Basic advertisement

Possible locations

SPOTTED MAP ON THE 1ST FLOOR IN TERMINAL A

HIGHLIGHTING OF THE BRAND

Panel 9.0 6.89 m

RMINAL , CENTRAL HALL, GROUND FLOOR

TO GALVANIZE PURCHASER TO BUY

Panel 9.5 2.9 m

RMINAL , CENTRAL HALL, GROUND FLOORThe exposure

Panel (entrance, exit) 1.5 3.0 m Panel 1.5 3.0 m

CONTACT WITH ESSENTIAL TARGET AUDIENCE

RMINAL , CENTRAL HALL, GROUND FLOOR

Possible locations

SPOTTED MAP ON THE 2ND FLOOR IN TERMINAL A

Basic advertisement

ity-lights 1.2 1.8 m

RMINAL , AVIATION SECURITY VALIDATION HALL, DEPARTURE, 2nd FLOOR

CREATION OF STEADY COMMUNICATIONS WITH BRAND

Panel 0.8 3.2 m

RMINAL , CUSTOMS&PASSPORT CONTROL HALL, DEPARTURE, 2nd FLOOR

POSSIBILITY TO CREATE THE UNIQE MESSAGE TO AUDIENCE

Panel 6.3 1.6 m

RMINAL , DEPARTURE LOUNGE, 2nd FLOOR

BRAND AWARENESS

BRAND AWARENESS

Panel 4.0 1.6 m

RMINAL , DEPARTURE LOUNGE, 2nd FLOOR

ity-light 1,2 1,8 m

RMINAL , BUSINESS LOUNGE, DEPARTURE, 2nd FLOOR

CREATION OF STEADY COMMUNICATION WITH BRAND

Panel 5.0 1.6 m

RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

BRAND AWARENESS

Panel 5.0 1.6 m

RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

BRAND AWARENESS

CREATION OF STEADY COMMUNICATION WITH BRAND

City-light 1,2 1,8 m

RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

Panel 3.87 1.6 m

RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

BRAND AWARENESS

INFORMATIVE FIXATION OF TARGET AUDIENCE

City-light 1,2 1,8 m

RMINAL , DEPARTURE LOUNGE FOR INTERNAL FLIGHTS, 2ND FLOOR

Panel 1.0 3.5 m

RMINAL , ARRIVAL LOUNGE, 1ST FLOORPanel 3.6 1.6 m

CAPTURE OF ATTENTION OF TARGET AUDIENCE

POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER

Panel 6.0 1.6 mPanel 5.7 1.6 m

Panel 4.9 1.4 m, 2 units

RMINAL , BAGGAGE CLAIM HALL, 1ST FLOOR

ity-light 1,2 1,8 m

RMINAL , CENTRAL HALL, PASSENGERS MEETING AREA, GROUND FLOOR

CONTACT WITH ESSENTIAL TARGET AUDIENCE

CONVEY YOUR TARGETED ADVERTISING MESSAGE

Wallscape 15 5 m

RMINAL D, STATION SQUARE, FORECIDE

Panel: 3.5 3.5 m

RMINAL D, CENTRAL HALL, ARRIVAL AND DEPARTURE LOUNGE

POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER

Panel 9.0 2.5 m

ity-light 1.2 1.8 m

Panel 4.5 1.5 m

Light-box 1.8 0.9 m

RMINAL D, ARRIVAL AND BAGGAGE CLAIM HALL

CAPTURE OF ATTENTION OF TARGET AUDIENCE

NEW IDEAS BY DIGITAL SIGNATUR

Passport Control Area, arrivals

Check-in Area, Central Hall

Passport Control Area, departure

LOCATION ZONES:

Zone 1. Departures (erminal ), Check-in

Area, Border Area and Customs Control Area,

Departure Lounge, Business Lounge (19 units),

International Flights Terminal

Zone 2. Arrivals (erminal ), Arrivals Area,

Baggage Claim Hall (5 units), International Flights

Terminal

RMINAL LED-SCREENS

CREATION OF ADDITIONAL INFORMATION CHANNEL

2 FSIs, ground

floor

Central Hall- Check-

in Hall, Arrival and

Baggage Claim Hall

3 FSIs, 2 floor

Business Lounge,

Arrival and

Departure Lounges

-FSI location

-4

Flyer (euroformat)

Replenishment of print works 3 times a week

PLACING OF PRINTWORKS ON FSIs, RMINAL

THANK YOU FOR YOUR ATTENTION!

(044) 498 5 498

www.rtm.ua

VIRTUAL TOUR TO A TERMINAL OF KYIV AIRPORThttp://www.rtm.ua/virtualairport/virtualairport.html

http://www.rtm.ua/virtualairport/virtualairport.html