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  • COMPLEX ADVERTISING CAMPAIGNS IN TERMINAL , D OF

    INTERNATIONAL AIRPORT KYIV

    C O M M E R C I A L O F F E R

  • 7Days per week

    365Days per year

    24Hours per day

    Airport advertising

    works without a break 8 of 10passengers stay in the

    airport 2 hours

    approximately

    Total passengers traffic is

    81 718 persons in May, 2016

    Approximately 15seconds is

    passengers attention

    to the airport

    advertising

    EFFECTIVENESS OF ADVERTISING CAMPAIGNS

  • TRAFFIC DIRECTION SCHEME

  • Basic advertisement

    Possible locations

    SPOTTED MAP IN FRONT OF A TERMINAL

  • CONVEY YOUR TARGETED ADVERTISING MESSAGE

    Wallscape 10 4 m

    RMINAL FORECIDE

    foreside

  • 100 % REACH OF AUDIENCE

    The entrance area

    Pillars, 18 units (36 planes) 2.73 5.6 m

    ERMINAL A, STATION SQUARE

  • Billboard 164 m

    ERMINALS AND D, STATION SQUARE

    OMNI-CHANNEL OF COMMUNICATIONS

  • Outdoor banner holders (12

    units), double-sided: 0,732,00 m

    ity-lights, 6 units (12 planes):

    1,21,8 m

    Billboard 164 m

    100 % REACH OF AUDIENCE

    ERMINALS AND D, STATION SQUARE

  • Basic advertisement

    Possible locations

    SPOTTED MAP ON THE 1ST FLOOR IN TERMINAL A

  • HIGHLIGHTING OF THE BRAND

    Panel 9.0 6.89 m

    RMINAL , CENTRAL HALL, GROUND FLOOR

  • TO GALVANIZE PURCHASER TO BUY

    Panel 9.5 2.9 m

    RMINAL , CENTRAL HALL, GROUND FLOORThe exposure

  • Panel (entrance, exit) 1.5 3.0 m Panel 1.5 3.0 m

    CONTACT WITH ESSENTIAL TARGET AUDIENCE

    RMINAL , CENTRAL HALL, GROUND FLOOR

  • Possible locations

    SPOTTED MAP ON THE 2ND FLOOR IN TERMINAL A

    Basic advertisement

  • ity-lights 1.2 1.8 m

    RMINAL , AVIATION SECURITY VALIDATION HALL, DEPARTURE, 2nd FLOOR

    CREATION OF STEADY COMMUNICATIONS WITH BRAND

  • Panel 0.8 3.2 m

    RMINAL , CUSTOMS&PASSPORT CONTROL HALL, DEPARTURE, 2nd FLOOR

    POSSIBILITY TO CREATE THE UNIQE MESSAGE TO AUDIENCE

  • Panel 6.3 1.6 m

    RMINAL , DEPARTURE LOUNGE, 2nd FLOOR

    BRAND AWARENESS

  • BRAND AWARENESS

    Panel 4.0 1.6 m

    RMINAL , DEPARTURE LOUNGE, 2nd FLOOR

  • ity-light 1,2 1,8 m

    RMINAL , BUSINESS LOUNGE, DEPARTURE, 2nd FLOOR

    CREATION OF STEADY COMMUNICATION WITH BRAND

  • Panel 5.0 1.6 m

    RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

    BRAND AWARENESS

  • Panel 5.0 1.6 m

    RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

    BRAND AWARENESS

  • CREATION OF STEADY COMMUNICATION WITH BRAND

    City-light 1,2 1,8 m

    RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

  • Panel 3.87 1.6 m

    RMINAL , DEPARTURE LOUNGE, 2ND FLOOR

    BRAND AWARENESS

  • INFORMATIVE FIXATION OF TARGET AUDIENCE

    City-light 1,2 1,8 m

    RMINAL , DEPARTURE LOUNGE FOR INTERNAL FLIGHTS, 2ND FLOOR

  • Panel 1.0 3.5 m

    RMINAL , ARRIVAL LOUNGE, 1ST FLOORPanel 3.6 1.6 m

    CAPTURE OF ATTENTION OF TARGET AUDIENCE

  • POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER

    Panel 6.0 1.6 mPanel 5.7 1.6 m

    Panel 4.9 1.4 m, 2 units

    RMINAL , BAGGAGE CLAIM HALL, 1ST FLOOR

  • ity-light 1,2 1,8 m

    RMINAL , CENTRAL HALL, PASSENGERS MEETING AREA, GROUND FLOOR

    CONTACT WITH ESSENTIAL TARGET AUDIENCE

  • CONVEY YOUR TARGETED ADVERTISING MESSAGE

    Wallscape 15 5 m

    RMINAL D, STATION SQUARE, FORECIDE

  • Panel: 3.5 3.5 m

    RMINAL D, CENTRAL HALL, ARRIVAL AND DEPARTURE LOUNGE

    POSSIBILITY TO CREATE THE UNIQE MESSAGE TO CONSUMER

  • Panel 9.0 2.5 m

    ity-light 1.2 1.8 m

    Panel 4.5 1.5 m

    Light-box 1.8 0.9 m

    RMINAL D, ARRIVAL AND BAGGAGE CLAIM HALL

    CAPTURE OF ATTENTION OF TARGET AUDIENCE

  • NEW IDEAS BY DIGITAL SIGNATUR

    Passport Control Area, arrivals

    Check-in Area, Central Hall

    Passport Control Area, departure

    LOCATION ZONES:

    Zone 1. Departures (erminal ), Check-in

    Area, Border Area and Customs Control Area,

    Departure Lounge, Business Lounge (19 units),

    International Flights Terminal

    Zone 2. Arrivals (erminal ), Arrivals Area,

    Baggage Claim Hall (5 units), International Flights

    Terminal

    RMINAL LED-SCREENS

  • CREATION OF ADDITIONAL INFORMATION CHANNEL

    2 FSIs, ground

    floor

    Central Hall- Check-

    in Hall, Arrival and

    Baggage Claim Hall

    3 FSIs, 2 floor

    Business Lounge,

    Arrival and

    Departure Lounges

    -FSI location

    -4

    Flyer (euroformat)

    Replenishment of print works 3 times a week

    PLACING OF PRINTWORKS ON FSIs, RMINAL

  • THANK YOU FOR YOUR ATTENTION!

    (044) 498 5 498

    www.rtm.ua

    VIRTUAL TOUR TO A TERMINAL OF KYIV AIRPORThttp://www.rtm.ua/virtualairport/virtualairport.html

    http://www.rtm.ua/virtualairport/virtualairport.html