airdrienow! tv - eda award winner
DESCRIPTION
Airdrie Economic Development's innovative online "TV" station, AirdrieNOW! TV was selected the winner of the 2010 Economic Developers of Alberta Creative Innovation award for medium sized municipalities. This was AirdrieNOW! TV's second award after winning an international marketing award in 2009.TRANSCRIPT
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Creative InnovationsAirdrieNOW! TV
“Airdrie has jumped
web video”Jetvision
head first into the trendy world of
StatsMarch 2009 - April 2010
4,100 Total Views
22 local businesses profiled
Over 60 Videos & 3 hours of content
IEDC’s winner of the “New Media” Award for 2009*
AirdrieNOW! TVPromotes Airdrie as a place to live, work & do business using emerging technologies
An interactive online video platform with leading-edge tools that goes beyond a
corporate video available on our www.airdrienow.ca website
Connects with local entrepreneurs, business and community leaders to produce videotestimonials
One of many Web 2.0 marketing tools used in the AirdrieNOW marketing campaign
that is cost and time effective
Videos are coordinated, produced, editted and published in-house by EcDev staff
Reaching our GoalsAirdrieNOW! TV is a major component of our marketing campaign to promote Airdrie as a location for business start-up or relocation - 5% business licensing growth in 2009
Social Media is emerging as the next wave of communications. AirdrieNOW! TV is a creative
innovation for a modern, dynamic city that embraces change.
Powerful video testimonials from local entrepreneurs and business leaders share the city’s entrepreneurial spirit and community pride
* Population less than 50,000
AirdrieNOW! TV exclusively available on www.AirdrieNOW.ca