agenda introductions overview goals functions types building tools roi use case
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AgendaIntroductionsOverviewGoalsFunctionsTypesBuilding ToolsROIUse Case
Marketing, Business Development Hammond, TradePRO Network
Last Decade: Digital Signage/POS VAR
Today:Global Marketing Manager, BlueStar
Dean Reverman
Entrepreneur, Channel Pioneer, Inventor Founder 4 technology Companies Chairman Emeritus, CompTIA
Last Decade: Autotask Platform for VARs to Manage their Business
Today: ChannelEyes Mobile Platform for Vendors to communicate with Partners
Bob Godgart
new technologies
new business modelsevolving competition
communicationeconomic forces
The Channel Perfect Storm
Mobile Stats you need to know
98% o f Business User have a mobile device
Average person checks it 110 times per day Social media News Email Calendar Tools Browser Business Apps
Brand
Educate
Empower
How Would You Use an App in Your Business?
App Goals
• Why does my company want / need an App?
• What is the Definition of success?
• How can it help our Business?
App GoalsProspectInformationTake ActionContact Info
Customer AppCommunicationEngagementEducationLoyaltyFeedbackTools/ResourcesMeasure
App Functions• Define Your Audience – Prospects vs Customers– In need of tools– In need of information
App Security
OpenEasyInstant EntryNo User Level DataEveryone has access
Secure LoginLimit Access: Private / SecureRegistration vs SSOSSO MethodsTools know who you areMeasure by User
Content Is King!
• What is Valuable to your Users?• Define Content • Information vs. Interactivity / Tools• Gamification• How do you keep it up to date and fresh?
How do we build it?
Building Tools
• Considerations for In House Development, Outsource or Platform
– Cross Platform Compatibility– Ongoing Maintenance, Support and New Development– Does it run locally or use a hosted back end?
Building Tools• Leveraging things in device - – Camera, GPS, Bar Code Scanner
• Integrating into Workflow– Requires Back-end Integration– Mobile App to put and gather data– Forms / Fat Finger Questions / Behavioral Usage
Building Tools• App Store Submission Process– You’ll Need Screen Shots, Descriptions, “patience”– Apple
• Allow 2 Weeks• Follow the Rules• It may take several tries
– Google Play• Simple 24 Hour Process
– Windows• Universal Apps
– Desktop, Tablet, Phone
What about ROI?
• Measuring and Metrics– What is App success?– Key Metrics – Managing Expectations– Needs to be embedded in the culture• not just another project
– Requires care & feeding / Analysis of usage
Use Case
• BlueStar App – Communication Portal – Gamification – Drive Social Media– Adoption– Getting Feecback