Diversity at Aflac…

Brenda J. Mullins2nd VP, Diversity Officer

Is It What It's “Quacked Up” to be?

Key Points

•What is Diversity?

•Why Diversity?

•How Aflac embraces Diversity

Diversity…..What Does It Mean?

4Age

Ethnicity

Thinking Style

Perspectives

Hobbies

Gender

Nationality

Educational background

Skills

Personal Style

Language

Sexual orientation

Religion

Population of the U.S. by PercentageNow and Looking Ahead

Year 2012 Year 2050

• Passel, Jeffrey S. “U.S. Populations Projections 2005-2050” Pew Research Social & Demographic Trends. 2008. • Census Bureau Representative. 2013

Minority Buying Power in 2013Consumer Spending

6

The nation’s total buying power is projected to reach $12.4 trillion in 2013. A 12% increase from previous years.

• UGA News Service “Minority buying power up in 2013”. UGA Multicultural Economy study. 2013.

Minority Owned BusinessesThe Number of Businesses versus Amount in Receipts

• Census Bureau “Number of Asian, Black, Women, Hispanic-Owned Businesses Increase. Census Bureau News Release. 2011.

Why is Diversity Important?

Full Utilization of Talents

Attract Best &

Brightest

Under Penetrated

Markets

ImproveCustomerRelations

DIVERSITY

IncreaseRetention

Rates

New Relationships

CommunicateBetter

Infrastructure

Survival

10

Embracing Diversity on a Corporate LevelHow Aflac is Embracing Diversity?

5R’s

Aflac’s Diversity

Framework

Recruitment

Retention

Relationships

Re-enforce

Recognition

Embracing Diversity on a Corporate LevelThe Addition of a Spanish Website

11

Embracing Diversity on a Corporate LevelAflac’s partnership with Japan

Aflac became licensed in Japan in 1974.  Today, it is one of the most respected insurance companies in Japan. It became the number one life insurance company in terms of the number of individual policies in force in fiscal year 2003, and has maintained the status ever since.

Embracing Diversity on a Corporate LevelGood Morning America and Despierta (Awake) America

Miami

New York

Embracing Diversity on a Corporate LevelAflac’s Diversity Celebrations

Military Day

Healthy Hobbies

Art ShowTaste of Diversity

Diversity Awards and RecognitionAflac’s Accolades

Hispanic

Magazine

FORTUNE

Latina S

tyle

Black

Enterprise

16

Our workforce is changing rapidly. Aflac draws great strength from effectively using and managing its diversity. Personal morale and productivity improve when all members of a work group are valued and respected. It makes good business sense to value diversity.

Conclusion