advertiser opportunities meet consumer search evolution

Microsoft Confidential

Advertiser Opportunities Meet Consumer Search Evolution

Jason Dailey

Senior Director Search Evangelist

@jasonrdailey

CONTEXT


Today’s Discussion

Bing visual refresh

Evolution of search

Advertiser opportunities

Microsoft Confidential 5


Connect with searchers you can’t reach elsewhereUNITED STATES

U.S. only reached with search ads through Bing Ads.2

1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S.

2. comScore Explicit Core Search (custom), June 2013.

Unique Searchers

Unique searchers on the

Yahoo! Bing Network.

Yahoo! Bing Network

unique searchers that

don’t use Google.


Our exclusive searchers also spend moreUNITED STATES

18%

0

20

40

60

80

100

120

140

160

YAHOO! BING NETWORK

EXCLUSIVE

GOOGLE AVERAGE INTERNET

1. The Yahoo! Bing Network includes Microsoft and Yahoo! Core Search sites in the U.S.

2. comScore Explicit Core Search (custom), June 2013.

comScore Core Search (custom), June 2013.



Bing visual refresh

Evolution of search



Millions of users looking for information

One billion use office

30 million subscribers

60 million console sales

700 million

registered users

100 million copies sold

5.6 billion

searches per month



Bing is evolving beyond the PC browser to device integrated search


3


Bing integration into Office


Smart Search in Windows 8.1 (Search Charm)


A single search to find information wherever it exists

Web Device Apps Cloud


Windows 8.1 Smart Search Hero Experiences



Bing visual refresh

Evolution of search



Bing Ads Express


How does it work?

QuickSpend a few minutes telling us about your business.

EasyLet us manage your ads to reach the most customers.

AffordablePay only after someone clicks your ad.


Connect with your customers across mobile, tablet, or PC.

Get more results for your advertising spend.

Drive in-store visits and phone calls.

What are the benefits?

Control what your customers see when they find you online.


Bing ads integrated in new Windows 8.1 search


Windows 8.1 Smart Search:Integrated with Bing Ads

Web previews provide useful information for consumers

& branding benefits for advertisers

o Web previews are auto-generated by Bing Ads from destination or display URL, and refreshed

periodically

o Plans for advertiser controls for web previews under discussion

Same Ad Creatives as Bing Adso Same ad title and ad copy as the search ad campaigns running across Yahoo Bing Network

Bing Ads extensions supported & highly recommendedo Bing Ads extensions are supported for search charm including site links at launch, and location

extensions & call extensions 1-2 months after launch

o Use of ad extensions improves ad experience & probability for ad selection


Sign Up for Bing Ads Express

Adopt Ad Extensions

Improve Your Quality Score

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Call to action for advertisers

advertiser opportunities meet consumer search evolution

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