meet the gen y consumer
DESCRIPTION
Gen Y consuming habitsTRANSCRIPT
Who’s the Gen Y !
!
!
consumer ?
of the total population
18 - 35 years old
Biggest consumer group
1/4
YGen
We leave the family home
…older
We study
…longer
We integrate the professional world
…later
Our long-lasting relationships are
delayed
We’re sceptic about
politics
Our budget is
tighter
…and the society pushes us to consume
even more
Parents are here
to help for important expenses
…but we assume our treats ourselves (clothing, going-out, etc.)
to blend in We w
ant
…but also to stand out by our talents
We want to
look good no matter what
We need aesthetics
…and function
We like
our clot
hes multi-functional,
stylish & economical
We’re not really
!
!
to a certain spot
loyal
We’re not very
patient either
We look for immediate
satisfaction
We buy products that reflects us
We spend easily
& love shopping
…But we pay close attention to
the promotions
We’re
multi-channel shoppers
We buy online
…but still prefer retail stores
We like to try
new & innovative things
We get bored
quickly
We’re tech-savvy
Parents influence our consuming decisions
…but we also influence theirs
as do
friends &
girlfriends (or boyfriends)
We’re stressed
…and multi-connected
We love to go to
the movies most of all
We like to be entertained
We like music
& action
We like original, humorous & authentic commercials
…but Peer influence is higher than commercials
We have appetite for
information
We look for quality & value
…but also fastness & good service
We like the buying process to be easy
We appreciate being
guided clearly
We like to be treated
personally & friendly
We want our brands to be totally
clear with us
We like to be asked our
opinion
So Yes, we are a
complex
customer
But if satisfied, we can
benefit your brand
like never before
Share your impressions, comments & secrets: [email protected]
Author
Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista,
Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very
Open-minded, People and Opportunity-Oriented.