Advanced Social Media Strategyfor bloggers

R.O.I.

PART ONE:what is ROI in social media for a blogger??

•ROI is achieved goals

•ROI can be campaign driven

“what’s the ROI of your mother? How can you put a value on a relationship? - Gary V

Bottom Line: You have to define your objectives and set goals in order to measure ROI in Social Media

•Simple: grow followers/fans

•Moderate: grow email subscribers

•Advanced:

•monetize site

•career advancement

ROI Degree of Difficulty

PART ONE:what is ROI in social media for a blogger??

•Manually: Excel Reports•Platform Metric Tools:•Facebook Insights•Twitter Analytics•Google Analytics•Pinterest Analytics

•Third Party Tools (Free & Paid)•Hootsuite (paid reports)•Social Mention (free)•Sprout Social ($39/mo)•Hashtracking.com (paid)

PART ONE:ways to measure ROI

CONTENT

PART TWO:content, content, content, content, content

•Understand what makes you different

•Develop a Content Strategy & Calendar

•Think in terms of “Native Content”

•Focus on providing value

•Consider how you post photos & links

•Google Plus “do-follow”

•Twitter images only show up when uploaded to Twitter

•Post with regularity

download a free social media editorial calendar template at:http://beerbloggersconference.org/europe/ebbc14-social-media/

DEVELOP A SOCIAL MEDIA EDITORIAL CALENDAR

MAXIMIZING ENGAGEMENT

PART THREE:maximizing engagement

•Listen, Listen, Listen•Develop a global keyword list & set up google alerts•Follow questions on Twitter•Use Facebook Graph Search

•Respond in an Epic Fashion (when possible)

•Native Publishing increases engagement•Build Community!

•Ask your existing readers to get involved

http://www.google.com/alerts

ONLINE MARKETING

PART FOUR:start thinking like an online marketer

•obsess over providing value

•focus on converting (ROI)

•make it easy to engage

•put effort into SEO

to download this presentation via SlideShare visit:http://beerbloggersconference.org/europe/ebbc14-social-media/

PART FOUR:start acting like an online marketer

•value: e-book or auto-responder

series

•conversion: compelling offers

•easy to engage: landing pages

•seo: grow social proof

To learn more about Auto-Responder Series, check out this great article by Pat Flynn:

http://www.smartpassiveincome.com/autoresponder-series/

PLATFORMS

PART FIVE:platformsFACEBOOK

•Facebook is hard-er than ever before

•Use FB Graph Search to research your reader (STALK)

•Post Full Links on Facebook (3x the engagement!)

•If you’re not sharing a link to something, post a photo!

•Start a Group to nurture your community

https://www.facebook.com/groups/beerbloggersconference/

PART FIVE:platformsFACEBOOK

Use FB Graph Search to research your reader

PART FIVE:platforms

FACEBOOK

PART FIVE:platforms

FACEBOOK

PART FIVE:platforms

TWITTER

•Twitter remains a powerful tool to spreading your word

•Use Twitter Advanced Search

•Post photos on Twitter Only (don’t use Hootsuite)

http://www.twitter.com/search-advanced

PART FIVE:platforms

TWITTER ADVANCED SEARCH

https://twitter.com/search-advanced

PART FIVE:platformsGOOGLE +

•Google+ itself is a hack, trick & advanced tool!

•G+ helps your search ranking

•+1 Button on your site helps your search ranking

•Hangouts & Communities offer great ways to engage

Pinterest & Instagram

• Find Content (search keywords & #hashtags)• Grow Your Audience By Writing to Pinterest’s Popular Topics (i.e.

Food & Travel)•Create Pinable Images with Canva or PicMonkey - for Pinterest•Create Sharable Images w/ filters - for Instagram• Share another Bloggers Images on your Blog - give credit!

PART FIVE:platforms

HACKSTRICKS &

ADVANCED TOOLS

PART SIX:hacks, tricks & advanced tools

Create an Image For Each Blog Post

•canva.com

•picmonkey.com

Social Bookmarking

REDDIT

StumbleUponDIGG

•Find “Sub Reddits” and Post your blog posts (i.e. r/craftbeer)

•Focus on Karma•Comment & Engage•Don’t always self-promote

•Submit posts that have value•Build a community•Share others’ content more than your own

PART SIX:hacks, tricks & advanced tools

PART FIVE:hacks, tricks & advanced tools

•Create www.ifttt.com Recipes

•Use Landing Pages

•Update Your Site’s META Description

•Create A Global Keyword List

•Create an OPT IN Offer with an Auto

Responder Series

•Display Social Icons at the top of

your blog

•Import your RSS feed into your

LinkedIn Profile using the blog link

application

•Use Quora

•Use Slideshare

PART FIVE:hacks, tricks & advanced tools

IFTTT

PART FIVE:hacks, tricks & advanced tools

Landing Page:

Have an offer? Link to a landing page from your profile pages

(Twitter, Facebook, etc)

WRAP UP•Follow Up Questions?

•Download our Social Media Calendar template

•Download our Social Media Worksheet to help you develop

your online strategy

QUESTIONS? Email me at cindy@zephyradventures.com

http://beerbloggersconference.org/europe/ebbc14-social-media/