the role of bloggers as new media
DESCRIPTION
Talk delivered at the First Visayas Blogging Summit in Iloilo on November 27, 2010.I talk about the power of blogs and how bloggers can become responsible members of new media.TRANSCRIPT
ROLE OF BLOGGERS
AS NEW MEDIABlogs, Blogging, and the Blogger
DEFINITION OF TERMS
NEW MEDIA forms of communicating in the digital world new methods of communicating in the
digital world that allow individuals or smaller groups of people to congregate online and share, sell and swap goods and information
allows more people to have a voice in their community and in the world in general
Source: PCMag.com (http://www.pcmag.com/encyclopedia_term/0,2542,t=new+media&i=47936,00.asp)
INCLUDES Streaming video, streaming audio, and live
internet broadcasting Highly interactive user interfaces (possibly
including mere hypertext or not) Any kind of communication requiring high-
bandwidth CD and DVD media Online communities One-to-many visual communicationsSource: Seach SOA (
http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213507,00.html)
BLOG Coined in 1997 (n) WebLog (n) Web site that contains dated text
entries in reverse chronological order about a topic (most recent entry first)
(v) To write a blog entry
Source: PCMag.com (http://www.pcmag.com/encyclopedia_term/0,2542,t=blog&i=38771,00.asp)
BLOG“Once a raft of small projects started by a
few pioneering individuals, it has grown into a massive communication tool used by casual hobbyists and media behemoths alike. Blogs have evolved so much that the word has all but lost its meaning, serving as a catchall for nearly any online communication.”
- Dan Fletcher, Time Magazine (July 23, 2009, “The Evolution of Blogging, ” http://www.time.com/time/business/article/0,8599,1912249,00.html)
HOW IS BLOGGING PART OF NEW
MEDIA?
TECHNICALLY A blog is a digital form of
communication Includes online publication of digital
media such as text, photos, videos, and audio files
BLOGGING AS NEW MEDIA Helps shape public opinion Performs three main functions
InformationEducationEntertainment
-Prof. Danilo Arao, “Blogging Ethics” (WordCamp Ph 2010)
BLOGGING DRAWS FIRST BLOODIN 2002Senator Trent Lott
“MANY PEOPLE HAD DISMISSED THE THEN STILL
TODDLER BLOGOSPHERE AS ONLY THE DOMAIN OF
SOCIALLY CHALLENGED GEEKS AND NERDS LOCKED
UP IN A DARK BASEMENT BEHIND A BATTERY OF
COMPUTERS.”
Ed Lingao and Jaemark Tordecilla, “Web of Threats,” April 8, 2010
GETS THE ATTENTIONOF THE PH GOVTIN 2005COMELEC Commissioner Virgilio “Garci” Garcilliano
DRAWS FIRST BLOOD IN THE PH IN 2007Manila Standard Today Columnist Malu Fernandez
2007: NTC DRAFTSA MEMORANDUM CIRCULAR REQUIRING A LICENSE FOR
EACH FILIPINO WHO IS A MEMBER
OF SOCIAL NETWORKING SITES
“NOT THAT LONG AGO,BLOGS WERE ONE OF
THOSE ANNOYING BUZZ WORDS THAT YOU COULD SAFELY
GET AWAY WITH IGNORING.”
Time Magazine, “Media: Meet Joe Blog”
(October 28, 2005)
GROWTH OF BLOGGING
IN THE PHILIPPINES
2004: 264.000 RESULTS
2010: 59,300,000 RESULTS
THE ROLE OF BLOGGERS
READERS TRUST BLOGGERS Bloggers provide FIRST HAND
information Bloggers provide information that is
UNCENSORED Bloggers provide information FASTER Bloggers provide information, education,
and entertainment FOR FREE Bloggers offer UNBIASED opinion Bloggers are perceived to be regular
people with whom THE AUDIENCE CAN RELATE to or IDENTIFY WITH
THE OBLIGATION TO HELP SHAPE PUBLIC OPINION BY
PROVIDING RELEVANT INFORMATION To adhere to the highest professional
and ethical standards of writing OUR ONLINE AUDIENCE DESERVES
NOTHING LESS Help raise the level of discourse to a
HIGHER LEVEL
Prof. Danilo Arao, “Blogging Ethics” (WordCamp Ph 2010)
SHAPE PUBLIC OPINION
PROVIDE RELEVANT INFORMATION
“Content is KING!”
PROFESSIONAL STANDARDSOF WRITING
Hard writing makes for easy reading.
ETHICAL STANDARDS OF WRITING
“There is no such thing as work ethics. Only ethics.”
READERS DESERVE NOTHING
LESS
Blog responsibly.
RAISE THE LEVELOF DISCOURSE
Engage your readers. Do not react. INTERACT.
YOUR BLOGCAN BE WHATEVER
YOU WANT IT TO BE.
Because blogging is free.
It has no regulations or rules.
“SUCCESSFUL BLOGS ARE ABOUT PERSUASION.
SUCCESS COMES FROM DIGGING UNDER THE HOOD AND WORKING
TOWARDS AN INTENTIONAND A PURPOSE.”
Chris Garnett, “The Business of Blogging and New Media” (http://www.chrisg.com/real-blogging/)
LIVE.
LOVE.
LEARN.
HAPPY BLOGGING!
