8 WAYS TO REFRESH YOUR SOCIAL MEDIA

WHAT WILL WE COVER?

2014 Predictions

8 Tips & Tricks

2014 PREDICTIONS

1. Brands will stop relying on “Influencers”

2. Twitter advertising will open new avenues to those working on a budget

3. SnapChat will reveal its commercial model

4. Micro-video campaigns will grow in importance

5. Multi-voice blogs will become more prevalent

6. Social media and television will become inseparable in marketing and advertising

TIP 1- HAVE AN EDITORIAL CALENDAR

1. WordPress editorial calendars

2. Keep it simple with Excel

TIP 2- USE DATA

• Ask Questions

• Examine what works and what doesn’t

• What time of the day should you be tweeting?

• When are your audience awake?

• How do their Twitter habits change throughout the day?

• Examine your competitors

• Monitor the Web

TIP 3- BE BRUTAL- TIME FOR A CULL!

TIP 4- USE YOUR ASSETS

• Social media should incorporate all media types

• Changes to Twitter in December made imagery more important

• Don’t be afraid to experiment with new platforms- imitate big brands

• Snapchat, Vine and Instagram video are three of the fastest growing media types

EXAMPLES Vine Snapchat

Can be used like trailers for blog posts

Excellent way to reinforce your style and personality

You can crowd-source video content for your brand

Snap Stories are a great way to keep your work in the mind of your followers

Especially good for behind the scenes content

Gives the feeling of intimacy

TIP 5- COMMUNITY

TIP 6- PINS

TIP 7- IFTTT

TIP 8- THE CHEAT SHEET

Hashtag Details Hashtag#Bbloggers Wed & Sun 8-9pm #Fashion

#Fbloggers Mon & Thurs 8-9pm #StreetStyle

#FashionUnfold 2nd Tuesday every month 6pm

#Shoes

#StyleChat Weds 8pm #Accessories

#beautychat Fridays 7pm #Outfit

#OOTD Outfit Of The Day #Clothes

#WIWT What I Wore Today #Model