fashion / fashion scoops c o o p e r & e l l a c re a tes ......the company has par tnered with...
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Cooper & Ella Creates Coverupsfor The Beach at DreamDowntown HotelThe company has partnered with three bloggers on the collection withnamesake prints.
FASHION / FASHION SCOOPS
By Lisa Lockwood on May 24, 2017
DREAM TEAM: Cooper & Ella, the contemporary sportswear
brand, will launch the Cooper & Ella x Dream beach cover-up
collection in partnership with The Beach at Dream Downtown
hotel at 355 West 16th Street in New York.
The company has teamed with bloggers Krystal Bick of This
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Time Tomorrow, Grace Atwood of The Stripe and Christine
Cameron of My Style Pill on the collection, creating a namesake
print for each. The collection includes three styles: a flowing
caftan ($88), a tunic ($78) and pareo with mini bag ($55). Each
style is offered in the girls’ namesake prints: The Krystal, The
Grace and The Christine.
Starting June 8, the collection will be sold at the Cooper & Ella x
Dream pop-up shop at The Beach at Dream Downtown
throughout the summer, as well as cooperandella.com. Through
Cooper & Ella’s Empower give-back initiative, the brand will
donate 10 percent of proceeds from sales of the collection to 100
cameras, which empowers kids worldwide to share their stories
through photography.
“The Beach at Dream Downtown is a resort oasis in this city we
work and call home. Like Cooper & Ella, it’s modern, stylish and
fun; special, yet approachable. It’s the perfect platform to
connect and interact with our girl,” said Kara Mendelsohn,
founder and designer of Cooper & Ella.
To toast the launch, Mendelsohn will host an exclusive cocktail
event June 20 with Bick, Atwood and Cameron at The Beach at
Dream Downtown.
Cooper & Ella introduced a collection of swim cover-ups for
resort 2017 in December and they quickly sold out. They recut
and restocked the collection May 1. In the interim, they accepted
pre-orders on their web site. The cover-ups were sold to retailers
such as Bloomingdale’s, Nordstrom, ShopBop, Amazon and
cooperandella.com.
Founded in 2013 as a special blouse resource, Cooper & Ella has
since grown to include dresses, skirts, pants, rompers, rompers,
jumpsuits and cover-ups. The collection is available at over 250
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