daily fashion industry scoops for insiders, by insiders

Download Daily fashion industry scoops for insiders, by insiders

Post on 10-Feb-2017

216 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • Daily fashion industry scoops for insiders, by insiders2016 ADVERTISING OPPORTUNITIES

  • WHO WE AREAs the daily must-read site for fashion industry insiders,

    Fashionista is first to accurately break and cover fashion and beauty news, as well as profile the most relevant names in

    the business. And through regular investigative pieces, we dig deeper into industry trends than any other source.

    Were also the leading destination for fashion job listings and advice for those looking to advance their career, helping to

    cultivate the next generation of fashion leaders.

    The Fashionista voice is personal, knowledgeable, critical, honest and (most importantly) fun.

  • Q&A - HIMI Q&A - HIMI

    A UNIQUE POSITION IN THE MARKETPLACE

    B2B Mass Consumer

  • 2.8MMonthly Uniques

    TRAFFIC: A CONSISTENT GROWTH TRAJECTORY

  • FASHIONISTA VITAL STATSTRAFFIC: A CONSISTENT GROWTH TRAJECTORY

    11.5MMonthly Pageviews

  • 1.9MTwitter followers

    1.7MFacebook followers

    300KInstagram followers

    4MAvg Monthly Social Media Engagement

    25MMonthly Social Media Reach

    SIGNIFICANT SOCIAL MEDIA FOOTPRINT

  • FASHIONISTA NEWSLETTERS

    Editors Picks Weekly

    58K

    Daily + Weekend

    ICYMI

    64K Careers Weekly

    40K

  • FASHIONISTA DEMOGRAPHICS

    Fashionista reaches more women ages 25-34

    35% $100k+HHI

    80% College Grads

    90%Female

  • FASHIONISTA EDITORIAL CALENDARJANUARY FE BR UARY MARCH APR I L

    MAY JU NE JULY AUGUST

    SEPTEMBER O CTOBE R NOVEMBER DECEMBER

    New Year, New YouAwards Season Pre-Fall Collections + Trends Spring Ad Campaigns

    Awards Season contd Fashion Month Fashionista Annual Salary Survey Results

    Fashion Month Contd Spring Shopping Fashionista Most influential Bloggers

    Spring Shopping (contd)Festival Season Fashion Week Australia New York Bridal Week

    Met Gala Career Week Cannes Film Festival College Graduation SwimsuitsSummer Shopping

    Summer Weddings Summer Travel Resort Collections CFDA Awards Mens Collections

    Mens Collections ContdCouture Miami Swim Week Made in America week

    Fall Shopping Pre-Fashion Month Back to School September issuesFall Ad Campaigns

    Back to School (contd) Fashionista Top 50 Fashion Schools Survey Fashion Month September Ad Pages Emmy Awards

    Fashion Month Contd Fashion Month Trend Reports

    Holiday Gift Guides Victorias Secret Fashion Show Thanksgiving Outfit ideas FashionistaCON Event

    End-of-Year Fashion Roundups Gift Guides (contd)

  • CUSTOM OPPORTUNITIES

  • FASHIONISTA CoLAB Fashionistas own in-house native advertising studio aligns

    premium advertisers with engaging, creative content Content produced for Fashionistas CoLab is written

    by longtime contributors in the unique voice and style of Fashionista editorial and published under the Fashionista byline

    Fashionista has published sponsored content in partnership with brands such as Coach, David Yurman, John Frieda, Maiyet, Sweaty Betty, Uniqlo and more, creating a proven track record for delivering sponsored content that meets the goals of our advertising partners

  • THANK YOU!