GLOBAL THEME COLLABORATIONCREATIVE MORNING UTRECHT

BY @KIRST_ENJ

BLOGGERS & BRANDS & MEDIA

OLD SKOOL JOURNALIST

OLD SKOOL PUBLISHING

FIRST THE WEB, THEN CAME SOCIAL MEDIA

GOLDEN COMBI: SOCIAL MEDIA & SMARTPHONES

BLOGGERS, BLOGGERS, BLOGGERS

VLOGGERS: BEAUTY, GAMES, PRANKS & CHALLENGES

INSTAGRAM COMMUNITIES & CHALLENGES

CURRENT STATE OF PUBLISHING

COVER & CONTENT GIRLS: MUTUAL BENEFICIAL RELATIONSHIP?

CURRENT STATE OF MEDIA CONSUMPTION

OLD SKOOL VS NEW SKOOL ADVERTISING

CURRENT STATE OF (NATIVE) ADVERTISING

FUTURE OF PUBLISHING: BLOGGERS > MEDIA > BRANDS

• Media need an online engaged audience and money from advertisers• Advertisers (brands) need relevant quality

content

Who has both?BLOGGERS!

FUTURE OF PUBLISHING: BLOGGERS > MEDIA > BRANDS

• Media need an online engaged audience and money from advertisers

• Advertisers (brands) need relevant quality content

Who has both?BLOGGERS!

FUTURE OF PUBLISHING: COLLABORATE!

COLLABORATE with each other

@kirst_enjjustK.nlcontent strategy & blogcoaching

Assignment for this morning: Introduce yourself to someone you don’t know yet and tweet or Instagram it with hashtag #CM_collaborate