Gatorade

Digital Strategy

Michigan State University themed Gatorade College Series

Promotion

Gatorade

Gatorade is a fruit-flavored drink targeted toward athletes, designed to supply the body with carbohydrates and to replace fluids and sodium lost during exercise.

“Fuel for everyday athletes”

Target Audience

Michigan State University

college students, faculty,

and the residents of East

Lansing

Sport beverage drinkers

MSU community

What’s the Big Idea?

Focus on mobile strategy, social media, and Internet marketing.

Create interactions with Michigan State Fans and customers.

Expand MSU popularity.

Offer customers an fans the opportunity for a chance to win sweepstake prizes

Michigan Stave vs. University of Michigan football game sponsored event

Customer Interaction

Feedback is key to

building Gatorade as an

official sports drink for all

sports

Let’s customers know we

value their opinions

Mobile Strategy

Gatorade mobile app

Monitor users and reviews

Offer rewards by tracking check-ins such as pre-game field access and meet and great with head football coaches

Discounts to MSU sporting events

Internet Marketing

Focus on Google for SEO

Improve Gatorade.com

Keywords:

-MSU Gatorade

-Sports MSU Drink

-Spartan Gatorade

Social Media Strategy

Facebook: We will post comments and respond to our customers with any questions

Twitter: #WINWITHWITHIN

-We will post tweet come game week and alert customers about deals and products. Twitter will increase our college promotion brand awareness

Instagram: We want to share/post any photos that our customers post.

YouTube: We will develop a MSU Vs. UM hype video leading to the event tailored with the MSU Gatorade sports drink.

Budget

$5,000 every 10 months

Mobile strategy: $2,000

Internet marketing:$1,000

Social media: $2,000

Recap

Focus on the digital

tactics to improve

Gatorade digital

campaign

Know our customers and reward those who follow

Gatorade

Build Gatorades college

football image

www.gatorade.com