Download - Adv 420 final gatorade digital strategy
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Gatorade
Digital Strategy
Michigan State University themed Gatorade College Series
Promotion
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Gatorade
Gatorade is a fruit-flavored drink targeted toward athletes, designed to supply the body with carbohydrates and to replace fluids and sodium lost during exercise.
“Fuel for everyday athletes”
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Target Audience
Michigan State University
college students, faculty,
and the residents of East
Lansing
Sport beverage drinkers
MSU community
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What’s the Big Idea?
Focus on mobile strategy, social media, and Internet marketing.
Create interactions with Michigan State Fans and customers.
Expand MSU popularity.
Offer customers an fans the opportunity for a chance to win sweepstake prizes
Michigan Stave vs. University of Michigan football game sponsored event
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Customer Interaction
Feedback is key to
building Gatorade as an
official sports drink for all
sports
Let’s customers know we
value their opinions
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Mobile Strategy
Gatorade mobile app
Monitor users and reviews
Offer rewards by tracking check-ins such as pre-game field access and meet and great with head football coaches
Discounts to MSU sporting events
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Internet Marketing
Focus on Google for SEO
Improve Gatorade.com
Keywords:
-MSU Gatorade
-Sports MSU Drink
-Spartan Gatorade
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Social Media Strategy
Facebook: We will post comments and respond to our customers with any questions
Twitter: #WINWITHWITHIN
-We will post tweet come game week and alert customers about deals and products. Twitter will increase our college promotion brand awareness
Instagram: We want to share/post any photos that our customers post.
YouTube: We will develop a MSU Vs. UM hype video leading to the event tailored with the MSU Gatorade sports drink.
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Budget
$5,000 every 10 months
Mobile strategy: $2,000
Internet marketing:$1,000
Social media: $2,000
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Recap
Focus on the digital
tactics to improve
Gatorade digital
campaign
Know our customers and reward those who follow
Gatorade
Build Gatorades college
football image
www.gatorade.com