addison whitney healthcare group

®Addison Whitney®

Healthcare Group

Addison Whitney, LLC11006 Rushmore Drive Suite 350Charlotte, NC 28277 USAtel 704.347.5700 fax [email protected]

New York San Francisco Munich Charlotte Tokyo (coming soon)

www.addisonwhitneyhealthcare.com

An inVentiv health Company

The leading provider of customized clinical, communications and commercialization solutions

to the pharmaceutical and life sciences industry.


Addison Whitney CapabilitiesVerbal Branding

Trademark DevelopmentINN/USAN (Generic) DevelopmentGlobal Trademark PrescreeningGlobal Trademark Prescreening (Legal & Regulatory)Global Linguistic Evaluation

Market ResearchMarket ResearchMedication Error Prevention Analysis (MEPA) & Brand Preference TestingFDA & EMEA Name Submission DocumentsDocuments

Visual BrandingLogo Design & Validation Marketing Collateral DevelopmentMarketing Collateral DevelopmentStandards Program Development

Brand StrategyProduct Positioning & Messaging


Product Positioning & MessagingBrand Equity Assessments

Large Pharma Client List


Emerging and Medium-Sized Client ListAcceraAdvancis PharmaAlexza Pharma

Bavarian NordicBellus HealthBerlex Labs

Dey LPDr. Reddy'sDynavax

ID Biomedical IlypsaImaRx Thera

Alimera SciencesAltanaAmarin A b ili

BioBDxBDSIbioMerieuxBi MS M di l

yElixir PharmaEndo PharmaEyetechF i Ph

Impax LabsInsmedIntercell AGJ li PhAmbrilia

BiopharmaAmicus TheraAnesiva

BioMS MedicalCadenceCelgeneCell Therapeutics

Ferring PharmaFoldRx PharmaGentiaeGentium

Javelin PharmaKosanKytheraLabopharm

AnorMEDAntisomaArca BiopharmaA Bi h

Cell TherapeuticsChester ValleyCoMentisCSL Behring

GentiumGilead SciencesGPC BiotechGraceway Pharma

LabopharmLEV PharmaLifecycleMannKind

Array BiopharmaASCEND TheraBanner PharmcapsBarr Labs

CuralogicCypress BioscienceDainippon Sumitomo

Horizon TheraHuman GenomeIcoria

Meda PharmaMedarexMentor


Barr Labs

Emerging and Medium-Sized Client ListMerz PharmaMicroDose TechMiddlebrook

PharmacopeiaPharmassetPharmavite

ReVance TheraSalix PharmaSANGART

TheratechnologiesTitan PharmaToleRx

g g

Mitsubishi PharmaMyogenNanogenN k

PharmaxisPharmionPoint TherapeuticsP i k Ph

SantarusSavientScieleS ll

TopigenTrigen, LtdValeritas, IncViNektar

NeuNorginemNeurogesXNicOx

Prestwick PharmaProcyon BioPharmaPromius PharmaProtalix

SequellaSigma-TauSonus PharmaStrativa Pharma

VicuronVion PharmViroPharmaXanodyneNicOx

NovaceaOscient PharmaOvos Natural Health

ProtalixProtemix CorpPurdue PharmaQRx Pharma

Strativa PharmaStryker BiotechSupernusSyndax Pharma

XanodyneXcel PharmaYM BiosciencesZARS Pharma

Panacos PharmaPeplin Limited

Reckitt BenckiserRegeneron

Synta PharmaTarganta

Zogenix


Select Brand Assignments


Select USAN/INN Assignmentsafimoxifenecanfosfamide hydrochloride dirucotide acetate

bevirimat dimeglumineeprodisate disodiummigalastat hydrochloridedirucotide acetate

entinostatingenol mebutateelesclomol

migalastat hydrochloridepegloticasetigapotide triflutatetramiprosate

ezatiostat hydrochlorideotelixizumab

pvarlitinib


Select Visual Brand Assignments


Contact us

To learn more about Addison Whitney or to arrange a time to discuss your upcoming branding initiatives please contact:

Jonathan HallAccount Manager, Healthcare Groupg pAddison Whitney11006 Rushmore Drive Suite 350Charlotte, NC 28277 USATel (704) 347 5700 ext 75723Tel. (704) 347-5700 ext. 75723Fax (704) [email protected]
