adaptive content / morgenbooster

ADAPTIVE CONTENT

MORGENBOOSTER

25-06-2014 SLIDE 2ADAPTIVE CONTENT

TV GUIDE – ANNO 1984

SLIDE 325-06-2014ADAPTIVE CONTENT


"FROM OUR POINT OF VIEW, THE KEY TO THIS DEAL IS THAT WE WANTED TO LOOK AT HOW TV

GUIDE LOOKS IN THE FUTURE RATHER THAN HOW IT LOOKED IN THE PAST," MS. DISNEY TOLD

REUTERS. "IT CANNOT JUST BE A PRINT VEHICLE.

IT HAS TO HAVE OTHER PLATFORMS AS WELL."

HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/

TV GUIDE


DATABASE

MAGAZINE

TV GUIDE


SALE OF TV GUIDE FOR $1 IS A SHOCK BUT

NOT A SURPRISE


HTTP://ADAGE.COM/ARTICLE/MEDIA/SALE-TV-GUIDE-1-A-SHOCK-A-SURPRISE/131849/

ALL THE VALUE IN THAT COMPANY WAS CONTAINED

IN THE STRUCTURED CONTENT ASSETS HELD IN

THEIR DATABASE.

IBI GROUP


IBI GROUP


DATABASEPDF PDF

WWW

HENNING LARSEN GROUP


HENNING LARSEN ARCHITECTS


IBI GROUP


DATABASEPDF PDF

WWW

PDF PDF

IBI GROUP


IBI GROUP


PDF PDF

WWW

HTML

PRESENTATION

PROJEKTER

IBI GROUP


DATABASE

WWW

PDF PDF#

#

HTML

PRESENTATION

COPE


CREATE ONCE, PUBLISH EVERYWHERE

COPE FILOSOFIEN


COPE IS REALLY A COMBINATION OF SEVERAL OTHER

CLOSELY RELATED SUB-PHILOSOPHIES, INCLUDING:

BUILD CONTENT MANAGEMENT SYSTEMS (CMS),

NOT WEB PUBLISHING TOOLS (WPT)

SEPARATE CONTENT FROM DISPLAY

ENSURE CONTENT MODULARITY

ENSURE CONTENT PORTABILITY

Daniel Jacobson, Director of Application Development for NPR.

HTTP://WWW.PROGRAMMABLEWEB.COM/NEWS/COPE-CREATE-ONCE-PUBLISH-EVERYWHERE/2009/10/13

CONTENT MANAGEMENT SYSTEM

IKKE

WEB PUBLISHINGTOOLS


WEB PUBLISHING TOOLS


1 ELEMENT = 1 SIDE



1 ELEMENT = 1 ELEMENT



HTTP://STORAGEROOMAPP.COM/TOUR

06-2014ADAPTIVE CONTENT

DATABASE

PDF PDF

WWW

HTML

PRESENTATION

STRUKTUR

IKKE

FORMATERING


WYSIWYG - ”LIGE SOM I WORDS”


BEWARE OF THE WYSIWYG TOOLBAR


”WHAT YOU SEE IS WHAT YOU GET” IS PROBLEMATIC

BECAUSE IT ENCOURAGES CMS USERS TO EMBED

FORMATTING IN WITH THEIR CONTENT, ALLOWING THEM

TO IMAGINE THAT THEIR DESIGN WILL DISPLAY

BEAUTIFULLY – ON THE DESKTOPKAREN MCGRANE,

CONTENT STRATEGY FOR MOBILE


WYSIPAL

WHAT YOU SEE IS PROBABLY A LIE

LIV MADSEN

@CREUNA

ADAPTIVE CONTENT DESIGN?


HVAD SKER DER, NÅR INDHOLDSREDAKTØREN IKKE KAN

FORMATERE, DESIGNE OG STYRE DET INDHOLD, SOM

HAN/HUN PRODUCERER?

”DET VIL DA VÆRE SUPER GODT!”STINA

DESIGNER @1508


WYSIWYG EDITORS SUCK BECAUSE AS A DESIGNER

YOU LOSE CONTROL OVER BIG CHUNKS OF THE

DESIGN. ANYWHERE THAT ALLOWS PEOPLE TO

ENTER HTML VIA AN EDITOR ALLOWS THEM TO GET

AS CREATIVE AS THEY LIKE, USING ANY MARK-UP

THAT THEY LIKE. UNLESS YOU CAREFULLY GO

THROUGH AND REMOVE ALL THE CREATIVITY, THAT

STUFF IS GOING TO STAY THERE.

ADAPTIVE CONTENT DESIGN?

Rachel Andrew

Managing Director, edgeofmyseat.com

HTTP://WWW.RACHELANDREW.CO.UK/ARCHIVES/2011/07/27/YOUR-WYSIWYG-EDITOR-SUCKS/

CHUNKS

IKKE

BLOBS


BLOBS


A “blob” is, basically, a consumption page that’s

just made up of a big ol’ WYSIWYG field blob —

you can type, mess with the text, insert a photo

or two, and — BOOM. Publish.

HTTP://WWW.REUSSERDESIGN.COM/BLOG/CONTENT-BLOBS-VS-CHUNKS-A-REAL-LIFE-EXAMPLE-OF-CONTENT-STRATEGY/

CHUNKS


The foundation of adaptive content is structured

content: to make content flexible for reuse, you

must structure it into meaningful chunks.

Karen McGrane,


SULLISSIVIK.GL


SULISSIVIK.GL


SULLISSIVIK.GL


CHUNKS


OVERSKRIFT

LANG OVERSKRIFT

ABSTRACT

ARTIKEL

STORT

BILLEDE

INFO GRAFIK

VIDEO

QUOTELILLE

BILLEDE

CHUNKS ER SEXEDE


"We knew that existing CMS were designed for page-

centric HTML content, rather than for managing and

delivering content to interactive apps. They have either

no or bad APIs and we didn’t want to host and

maintain an open source solution either.”

ALEXANDER EL-MELIGI, MANAGING DIRECTOR & CREATIVE DIRECTOR AT DEMODERN

METADATA REDDER VERDEN


“Metadata is a love note to the future.”—Jason Scott, Archivist and owner of textfiles.com

METADATA REDDER VERDEN


Why should content creators have to enter content

into separate fields in the CMS (or mark it up with

semantic tags) even though that’s not as easy or

straightforward as simply entering it into a big

blob? Because those fields and tags represent

metadata—they provide more information about

what the content is and how it can be used.

Karen McGrane,


FREMTIDEN OG ADAPTIVE CONTENT


STRATEGI DESIGN TEKNIK UX

PROCESSEN


FREMTIDEN


FREMTIDEN TILHØRER DEM DER KAN TILPASSE

SIG DEN


SULLISSIVIK.GL


Blank slide

NÆSTE MORGENBOOSTER:

20. AUGUST

LEAN START UPTILMELDING: 1508.DK/MORGENBOOSTER

adaptive content / morgenbooster

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