morgenbooster #67 | sådan driver du en digital transformation

1508™ MB: Leading Digital Transformation

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HOW TO LEAD TIES AND TRAINERS


20TH CENT.MADE TO DEFEND21ST CENT.MADE TO INVENT


WHAT CAN WE LEARN FROM EXOS?


JOI ITO DIR OF MIT MEDIA LAB


SALIM ISMAIL DESCRIBED HOW TO


To give a visualization of this, if I were to take 30 linear steps, it would be one, two, three, four, five. After 30 linear steps I’d end up 30 paces or 30 meters away and all of us could pretty much point to where 30 paces away would be. But if I said to you take 30 exponential steps, one, two, four, eight, sixteen, thirty-two and said where would you end up? Very few people would say a billion meters away, which is twenty-six times around the planet.

THE DIFFERENCE BETWEEN LINEAR AND EXPONENTIAL THINKING


THE MASSIVE TRANSFORMATIVE PURPOSE – YOUR COMPANY’S ‘WHY’


The Massive Transformative Purpose is the higher, aspirational purpose of the organization, capturing the hearts and minds of those both inside and (especially) outside of the organization


Ideas worth spreading (TED)Possibly impact one billion people (Singularity University)Organize all the worlds info (Google)Grow wings (Red Bull)Provide the best customer service possible (Zappos)

SALIM ISMAIL


CONTAINERS AND OIL


WE STRIVE TO REDUCE COST


TRANSPORTATION OF EVERYTHING FOR EVERYONE TO EVERYWHERE.FREE.


So what is your companys reason to be:

To do betterTo serve stakeholders


Inherits growthBinds collective aspirationsAttracts talents (Gen y)Supports a cooperative cultureEnables agility and learnings

Must be uniqueLeaders must walk the talkMust support all three letters in the acronym.

BENEFITS


THE MASSIVE TRANSFORMATIONAL PURPOSE – YOUR COMPANY’S ‘WHY’


ERIC SCHMIDT (SOME GUY FROM GOOGLE)

http://www.slideshare.net/ericschmidt/how-google-works-final-1#13


”Make it easy for scalers to bestarters and starters to bescalers”

DAVID BUTLER, VP, COCA COLA


WE NEED TO BUILD A CULTURE THAT LEARNS FROM LAUNCHING HISTORY

Time

Learnings

Launch

Launch

Launch

Launch


AMAZON LETTERS TO SHAREHOLDERS


2013


KPI: # OF EXPERIMENTS


At Amazon you’re forced to say yesas a manager. If no you’re forcedto come up with a written 2-paper of reasons why.

THE INSTITUTIONAL YES


HOW DO WE APPLY ALL THIS?


BEEING DIGITAL’S NINE PILLARS


WE MAKE HEARING AID DEVICESWE COULD SWITCH FOCUS FORM THIS..


WE SERVE PEOPLE WITH IMPAIRED HEARINGS. NOW WHAT CAN WE DO?AND OPEN OUR MINDS TO THIS


Innovation is about the ability to experiment with your entire business

…SAYS LARRY KEELEY, DOBLIN GROUP

PROFIT MODEL

NETWORK STRUCTURE PROCESSPRODUCT

PERFORMANCEPRODUCTSYSTEM

SERVICE CHANNEL BRANDCUSTOMER ENGAGEMENT

CONFIGURATION OFFERING EXPERIENCE


DISRUPTING THE DESIGN COMPANY: CROWDFUNDING IDEAS


MORGENBOOSTER EXECUTIVES


FOUR STRATEGIES TO BUILD AND EXO


DILEMMA WITH TIES AND TRAINERS


SO WHAT DO THEY DO OUT THERE?

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WE HAVE ALL READ THE BOOKS

MB: Leading Digital Transformation

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WE ASKED ABOUT PERSONAL EXPERIENCES WITH DIGITAL TRANSFORMATION

Consultants

Business Executives

Management in public organizations


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DIGITAL TRANSFORMATION LOOKS LIKE THIS...?


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5 PHASES OF DIGITAL TRANSFORMATION


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WHY DOES IT HAPPEN?


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”IF IT AIN’T BROKE, DON’T FIX IT”

VS.

Large hierarchicalorganization

Something new and unknown…


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VISION


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"My job is to do as much as possible to destroy the clients business. I consider myself disrupter.”

– Business consultant

WHAT DO YOU DO WHEN THE ONLY TRUE VISION IS TO DESTROY YOUR OWN LIVELIHOOD?


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”The trick is to understand and respect that the many can not beexpected to right away understand what took a few executives weeks, months and years to grasp.”

– Internal Communications Expert

SHARE THE VISION – LET US ALL BE VISIONARIES


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WHO DO WE REALLY NEED...


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"The next step is to make a GAP analysis in relation to the current state”

- Business executive (C20 index organization)

...TO GO FROM AS-IS TO TO-BE?


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FINDING THE CONNECTION – IT, LEADERSHIP AND BUSINESS


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WE ALL HAVE A PART TO PLAY


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STARTUP


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“It should be cult-building. You should make sure to get as many people as possible to follow it closely. Employees should be encouraged to come up with good ideas, because then you start to create a cult around the methodology, and then you can’t shut down the project.”

- Business development consultant

HOW DO WE MAKE PEOPLE WANNA PARTICIPATE?


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ONLINE PLATFORM


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ADAPTION


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“You have to ask the question: How likely are you to talk positively about the ongoing transformation, to a friend or colleague?”

- Business executive/Digital transformation expert

HOW ARE WE DOING?


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eNPS – EMPLOYEE NET PROMOTER SCORE

0 1 2 3 5 6 7 8 9 104

Detractors Passives Promoters


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5 PHASES OF DIGITAL TRANSFORMATION



THX

morgenbooster #67 | sådan driver du en digital transformation

Design