ad in russia 1 1 - uab barcelonapagines.uab.cat/act/sites/pagines.uab.cat.act/... · street. they...
TRANSCRIPT
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DifferentApproachestotheADinRussia:HowtoImprovetheADQuality?
Alexey Kozulyaev
RuFilms, Moscow
Ivan Borshchevsky
a presentation by
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ADinRussia• Asearlyasin1920s,duringthesilentfilmera,describers(calledbyaJapanesewordbenshi)providedlivenarrationforsilentfilms
• Vasili Oshchepkovwasoneofthem.
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ADinRussia• 1978Thefirstdescribedfilm,Cleopatra,the1963Americanepichistoricaldrama,wasscreenedinMoscow.Audiodescriber–AnatolyChechetin
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ADinRussia
• 1970s-1990s“Audiofilms”
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ADinRussia
2000s• Reacomp (Institute)- “typhlocommenting”• All-RussiaSocietyoftheBlind• RuFilms,LLC
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Comparingapproaches“Typhlocommenting”vs.Audio
Description
“Typhlocommenting” AudioDescription
is notconsideredaformoftranslation isconsideredafromof translation(intersemiotic,R.Jacobson),particularly,aformofAVT
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“Typhlocommenting”
• SpaceDogs,aRussiananimatedfilm
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“Typhlocommenting”Viewers’comments
mymindwasabouttobeblownmymindwasabouttobeblown
almostunbearablestressforthebrain
Ifyoucloseyoureyesatthebeginningofthefilm,youmayevenfindyourselfhaving
fallenasleep…
youstopgraspingthejabberingvoiceofthedescriber
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Why?• Descriptionofeachframe,ratherthanasequence,andtautology
“Closeupofalumpofcheese.Thelumpofcheeseisincrow’sclutches.Thecrowdancesintheairwithcheeseinitsclutches,doesflipsandsomersaults.Crowjuggleswiththelumpofcheese,movingitfromonelimbtotheother,catchingitwithitsbeak.”
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Why?
• The“description”fillsineverysparesecond.• The“description”overlapsnotonlymusic,noisesandwalla (rhubarb)soundsoftheoriginalsoundtrack,butalsodialogues
• Obvioussoundsaredescribed.• Unnecessarydetailsaredescribed.
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“Typhlocommenting”
HowtospoilanOscar-winningfilmwithabad“typhlocomment”
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MoscowDoesn’tBelieveinTears“Typhlocommenting”
Character Timing Soundtrack Whatisdemonstratedonthescreen
Ludmila 06.40 Canyoujustsay“Hello”whenhecallsme?
Ludmilatalkstoareceptionistinthehostel.
Describer 06.42 Atthemonument... Ludmilareturns toherroom
Receptionist 06.43 Imustput itdown. Thereceptionist takesapen.
Describer 06.44 ...toMayakovsky.
Poet 06.45 Walla AndreyVoznesensky,afamousRussianpoet,readshispoemattheMayakovsky’smonument
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MoscowDoesn’tBelieveinTears“Typhlocommenting
Katya 07.31 YousayTonya’s lifeisbad,mineisbad,too.
KatyaandLudmilaarewalkingalongthestreet.Theypassayoungmanwhoisgivingahugtohisgirlfriend.
Describer 07.33 PoliceCommunitySupportOfficers...
Katya 07.34 Whatdoyoucall“life”? PoliceCommunity SupportOfficersapproachtheyoungman.
PoliceCommunitySupportOfficer
07.35 Stophugging!You’reinapublic place!Don’tyouknowthat?
Theyoungmantakesawayhisarm.
Describer 07.39 ...addresstheyoungman... KatyaandLudmilaarestillwalkingalongthestreetfollowedbytwoyoungmen.
Ludmila 07.41 Andyourchemistryissuchaboringscience.
Describer 07.42 ...whoplacedhishand.. KatyaandLudmilapasslargeshopwindows.
Ludmila 07.42 Youdealwithboringformulas.
Describer 07.43 …ongirl’sshoulder. Ludmilaisadjustingherclothesandstumbles.
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Turningpoint
• InsuchanenvironmentRuFilms hadtoredefineADsothatitcouldbeclearlydifferentfromtyphlocommenting.
• Thecuewastakenin2013-2014fromtheearlyresearchinaugmentedrealityproductions.
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Oneandonlyreality
• Thewayvision-impairedandblindpeopleperceivetheworldaroundthemistheironeandonlyreality.
• AD/SDH/electronicdevicesarevarioustoolsforaugmentingthatrealityinvariousdirections.
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ADasanARtool• Thereareseveraldirectionsinwhichvisionimpairedpeople’srealitymightbeaugmentedtothelevelwhentheycancommunicateaboutitwithnon-impairedpeople– Informative(thisiswheretyphlocommenting isstillworking)
– Emotional(visionimpairedpeoplecannotbedeprivedofemotionsfromnaturalsounds,music,richnessofvoicesandgoodreading)
– Experiential(thevisionimpairedpeopleneedtolivethroughtheplotandcharacterexperiences,scenesetc)
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Movingout
• ThisapproachallowedRuFilms todepartfromtherigorious treatmentsofAVproductionsthattyphlocommenting offeredandstartmovingtowardclassicalADexpandingitsprinciplesatthesametime.
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WhatcanbedonetoimprovetheADqualityinRussia?
• Thebasicanswerisclear:
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AudioDescriptionvs.“Typhlocommenting”
JoelSnyder’sfourprincipalelementsofAD• OBSERVATION• EDIT• LANGUAGE• VOCALSKILLS
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CommonsenseandChekhov’sgun
• Oops!Notthisone!
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CommonsenseandChekhov’sgun
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Chekhov’sgun
• “Removeeverythingthathasnorelevancetothestory.Ifyousayinthefirstchapterthatthereisariflehangingonthewall,inthesecondorthirdchapteritabsolutelymustgooff.Ifit’snotgoingtobefired,itshouldn’tbehangingthere.”
— AntonChekhov
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WhatcanbedonetoimprovetheADqualityinRussia?
• Raisepublicawarenesstowardsnewapproaches
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WhatcanbedonetoimprovetheADqualityinRussia?
TheRufilms SchoolofAudiovisualTranslationpromotestheADinleadingRussianuniversities
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WhatcanbedonetoimprovetheADqualityinRussia?
• TheSchoolforAudiovisualTranslationinvitesinternationalspecialistsinthefieldtoteachRussiantranslatorsandrecentlyheldauniqueAVTcoursethatfeaturedinitsADpart– JoelSnyder–AnnaMatamala–PilarOrero–PabloRomero-Fresco–AnnaJankowska–Agnieszka Szarkowska
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Students’Feedback
• Raushana K.:“…auniqueopportunitytolistentolecturersfromallovertheworld…”•MariaB.:“…ateamofenthusiastswhoaredevotedtotheirworkanddoitwithalltheirheart”• ElenaE.“…itwasgreattolearntheADfromthebestexpertsinthisfield…”
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2018astheyearoflegitimisationofAD
•RightnowRuFilmsADexpertsareworkinginthenationalgroupontheestablishmentofthestandardsoftheprofessionofatranslator/interpreterandsuccessfullypromotetheAD/SDHasapartoftheAVTprofessionalcluster.•ThestandardswillbeadoptedbytheGovernmentinDecember,2018andthiswillopenuptheRussianeducationalsystemandprofessionalcommunitiestothenewapproaches.
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RuFilms ADprojectsof2016-2017
Dozensoffilmsincludingbutnotlimitedto:•MashaandtheBear, aRussiananimatedtelevisionseries•Matilda,ahistoricaldramaaboutthelastRussianTzar,NickolasII.•Loveless,A.Zvyagintsev’s film, anOscarnominee•ADfortheAeroflotin-flightentertainmentprogram•ThefirstRussianmusicvideowiththeAD(“Please”,Amelie-Na-Meli)
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Conclusion
•OnecansaythatADatthispointhasfirmlyestablisheditselfinRussiaasadistinctbranchofresearchandanAVTdiscipline•ThedefinitionofADasanARtoolprovestobeagoodtoolfortheintroductionofADinnewmedias(3D,VR,games)asitallowstoclassifythelevelsoftherealityaugmentationandanalyse theirperception.