Our Better Connected results

What did we do?

• Followed example from Liverpool Council

Removed loads of pages that weren’t looked at Shortened and simplified the pages (cut the

waffle and council speak) Focussed on Top Tasks - based on data from:

• Google analytics and SOCITM exit survey• Contact centre call volumes

• Angry birds“We need an app!!”

RESPONSIVE WEB DESIGN

So… we went responsive(not an app!)

• Saved money - no app development

• No ongoing costs

• No submissions to various app stores

• Device independent

• Update once

• Whole site can be accessed from mobile

Mobile usage: sandwell.gov.uk

Year Desktop Mobile

2009 99 % 1 %

2010 96 % 4 %

2011 91 % 9 %

2012 78 % 22 %

2013 64 % 36 %

5,700 % increase in 5 years

March 2014 …

43 % mobile visits

• 30 % Smartphone

• 13 % Tablet

All data from Google Analytics – sandwell.gov.uk

Now all the boring stuff is out of the way

It’s time to play >>>

So…

• More people are using mobile devices than 5 years ago for web browsing

• People prefer desktop computers for more complicated stuff

• Mobile users are more ‘social’ (in the online world)

Any questions?