abu dhabi media kit 2020 · 2020-01-23 · fact abu dhabi is designed and edited to specifically...

ABU DHABI MEDIA KIT 2020

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Page 1: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

ABU DHABI MEDIA KIT 2020

Page 2: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

DECE

MBE

R 20

16VO

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ISSU

E 6

AED

10

Oh! Deer

festive fun, nye nights & december’s hottest happenings!

FACT IS A MULTIPLATFORM MEDIA BRAND

FACT is a popular website and monthly magazine with a well-established following in Bahrain, Qatar and the United Arab Emirates. An urban culture and lifestyle brand, FACT celebrates the Gulf region’s food, arts, local talent and hospitality scenes. The magazine has been published regionally since 2004, alongside its sister titles: Ohlala, Ohlala Arabia and Hadag magazines, all under the division of The Nans Group Publishing. Several events are organised by FACT magazine, including its annual FACT Dining Awards and FACT Spa & Wellness Awards, celebrating the best restaurants and luxury wellbeing,

recognising two of the most thriving industries in the GCC.

ONLINEPLATFORMS

FACT is one of the most comprehensive lifestyle websites in the GCC, reaching over 150,000 users every month. FACT readers are intuitive and curious about cultural happenings, local events, the latest brunch, the newest art exhibition and other interesting places to check out in their free time. Our followers spend their disposable income on all the latest fashion, gadgets, dining deals, staycation offers and more. They are highly receptive to relevant advertising campaigns and messages, continuously paying attention to FACT’s digital platforms, which offer a variety of cutting-edge ad tech tools to maximize return on investment: display, email marketing, social media advertising and more. We give the people of Abu Dhabi exactly what they are looking for.

DIGITAL AWARDS PRINT

AWARDSThe FACT Dining Awards was established in 2010 in Bahrain. Designed to acknowledge, reward and celebrate excellence across all key sectors of the hospitality industry. Today, the FACT Dining Awards has grown to cover the UAE markets and is recognised regionally as the ultimate hallmark of reliable industry excellence. Both the FACT Dining Awards and the FACT Spa & Wellness Awards ceremonies are regarded as milestone events on the calendar, attended by key decision makers as well as the biggest consumer media bloggers

and influencers.

MAGAZINE A metropolitan lifestyle title, FACT stands for food, arts, culture and travel. Read indepth coverage of the city’s local talent, arts and culture activities, best places to eat out and the top hotels to spend your time. We put great emphasis on covering the hospitality and dining scene, hidden hotspots and events happening in Abu Dhabi. You’ll get the best travel stories, fashion and beauty must-haves and exclusive interviews too. We aim to highlight and support local exhibitions and community initiatives

that will benefit our readers.

D A M

Page 3: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

FACT: NEED-TO-KNOW DIGITAL STATS

THE WEBSITEWWW.FACT-MAGAZINE.COM

Monthly Unique Users88,000

Per Month Sessions125,000

24K34K

Per Month Page views200,000

Page 4: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

SOCIAL MEDIA & ONLINE

FACT prides itself on being one step ahead of its competitors when it comes to social media and reader interaction. FACT Abu Dhabi edition has already established itself in the digital world with an active presence on Facebook, Twitter, and Instagram. Here, the team talk with readers,

support clients, and run the magazine’s now famous giveaways.

Our brand new website www.fact-magazine.com packages all the best featuresfrom print, as well as all the latest events and happenings in Abu Dhabi.

CHECK OUT OUR WEBSITEWWW.FACT-MAGAZINE.COM

Twitter @FACTMagazineME is on its way to building a reputable following,

through fun and interesting tweets on a daily basis.

Facebook FACT Qatar’s Facebook page is used to promote events and

dining offers, as well as to interact with readers and clients.

Instagram We post pictures of unusual finds, foodie hotspots, and the content

from our latest issue, tagging clients and using appropriate hashtags.

IssuuThis online platform provides a

sneak peek into the latest issue with the magazine getting up to 50,000 unique visitors and reads, monthly.

EXCLUSIVE VIDEOS

FACT creates exclusive video content for advertising clients to

share and promote across ALL of our social media channels. This can be a themed night or brunch visit, a room review or even a special event. We’ll film, edit and post!

Page 5: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

www.fact-magazine.com is the ultimate go-to source for all things local in Dubai. First for arts, cultural happenings, fashion, tech, motoring, dining, hospitality and travel, FACT prides itself on being fiercely local, bringing informative features directly to

our readers in the most fun and energetic way possible. Get all the latest at your fingertips on our brand new website.

DIGITAL RATE CARD

WWW.FACT-MAGAZINE.COM

HOMEPAGE PLATFORM

BESPOKE EDM TO FACT EMAIL IDS

TOP LEADERBOARD 1200 x 156 pixels | Max file size 70kb Dhs 8,500 (Dhs 34 CPM)LOWER LEADERBOARD 728 x 90 pixels | Max file size 70kb Dhs 7,500 (Dhs 30 CPM)MPU BANNER 468 x 60 pixels | Max file size 35kb Dhs 6,500 (Dhs 26 CPM)*All fees will be subject to 5% VAT

*All fees will be subject to 5% VATONE EDM TO ABU DHABI DATABASE 42,000 EMAIL Dhs 4,200 (Dhs 100 CPM)

*All fees will be subject to 5% VATONE EDM TO UAE DATABASE 85,000 EMAIL Dhs 8,500 (Dhs 100 CPM)

ADVERTISING RATES & DISCOUNTS 1 MONTH

Email Communications are mailed to our members and previous Awards voters.EDM to our UAE database 85,000+ Email IDs (subscribers + previous voters) organically grown over 5 years.We receive strong open rates, averaging at 7% - 12%.

specifications:- JPG Image artwork - no larger than 1MB- Copy and images are required minimum of 7 working days before date to be sent- Provide email subject line heading- Images to be supplied in highest resolution possible- Multiple links are possible and should result in a higher CTR- Ensure one link in first paragraph to engage readers

TOPLEADERBOARD

LOWERLEADERBOARD

MPUBANNER

Page 6: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

CIRCULATION

15,000 (copies per month)

READERSHIP

140,000

TARGET AUDIENCE

42%LOCAL

58%EXPATRIATE

FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part of the mass consumer market. Our research shows that our readers are:

READERS’ INTERESTSGENDER DISTRIBUTION

55%Female

AGE DISTRIBUTION

10%Under 20 yrs

45%20 – 30 yrs

35%30 – 40 yrs

10%40+ yrs

45%Male

15%Fashion &

Beauty

35%Hospitality& Dining

20%Art & Culture

10%Motoring

& Technology

20%Travel &

Staycations

THE DEMOGRAPHICABU DHABI EDITION

Page 7: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

EDITORIALFACT Abu Dhabi is the city’s first metropolitan culture magazine boasting international standards of design, as well as unparalleled editorial integrity. A fiercely local publication with a sophisticated edge, the magazine has

in-depth coverage of the UAE’s arts, fashion, culture, motoring, and dining, alongside all the best events, delivering probing features and up-

to-date news from the capital. Combined with a discerning review system by our team of experts, readers will never need to look elsewhere for all

their lifestyle, retail and entertainment needs.

fact magazine8

PART OF THE LARTE PROJECT, showcasing modern,

contemporary Italian hospitality and community experience,

served alongside art, fashion and design – the new venue is

a combination that is truly unique to the Abu Dhabi dining and

social scene.

Located in the capital’s flourishing Cultural District, Manarat al

Saadiyat, LARTE Abu Dhabi is a joint venture between LARTE

Milan and Roya Hospitality. The licensed restaurant offers an

all-day dining experience combining a counter service ‘caffé’;

stylish, marble bar ‘trattoria’ and large outdoor terrace. While

the creative community garden and adjoining pavilion, presents

a relaxed vibe and light-filled canvas for social events. Living

by the philosophy of ‘bello, buono e ben fatto’, meaning ‘the

beautiful, the good and the well-made’, the concept is a model

example of simple, honest Italian excellence and hospitality.

Guests will enjoy traditional Italian cuisine with a creative twist.

Italian head Chef Lorenzo Pagliaro and his team have carefully

selected only the finest flavours for their innovations. The team

source ingredients directly from Italy as well as locally with a

Benvenuto al LARTE

tradition of daily visits to the Abu Dhabi fish market.

Open for breakfast, lunch and dinner, signature dishes set to

become fast favourites comprise saffron and lobster arancini,

stone bass carpaccio, oven baked ziti and eggplant parmigiana.

Throughout the day, a fresh ‘caffé’ deli display offers a variety

of salads; sandwiches and antipasti that can be conveniently

ordered for take out or dine in, alongside world-class coffee

from Illy, and cakes, pastries and desserts.

The ‘trattoria’ marble bar area features an extensive grape list

including many well-known Italian labels. The Terrace with

its lush green lawns and tranquil corners makes the perfect

backdrop for yoga and meditation classes, which will be

hosted regularly during the cooler winter months. ✤

• CHECK IT OUT

FACT FINDS

ITALIAN FOOD LOVERS, UNITE! LARTE, A MODERN RESTAURANT, BAR, TERRACE AND COMMUNITY SPACE CONCEPT, FROM THE HEART OF STYLE CAPITAL MILAN, HAS

LAUNCHED IN ABU DHABI.

GO: VISIT LARTE AT MANARAT AL SAADIYAT. OPEN DAILY FROM 8AM TO 11PM. CALL (0)2 657 5888 FOR RESERVATIONS AND MORE INFORMATION.

fact magazine fact magazine46 47

ARTWORKS AND ARTEFACTS FROM THE REGION

ALONGSIDE LOUVRE ABU DHABI’S PERMANENT

COLLECTION AND 300 LOANS FROM MUSÉE DU

LOUVRE AND 12 LEADING FRENCH PARTNER

MUSEUMS ARE ALL ON DISPLAY AT THE CAPITAL’S

NEWEST CULTURE ICON. TOGETHER, THE WORK

WILL TELL A UNIVERSAL STORY OF ART FROM PRE-

HISTORY SHOWCASING ARCHAEOLOGICAL FINDINGS

TO CONTEMPORARY TIMES WITH INSTALLATIONS OF

ESTABLISHED REGIONAL ARTISTS.

LOUVRE ABU DHABI

A R T W O R K S

LISTEN UPFACT FINDS, SOCIAL MEDIA, LOCAL NEWS,

SCOOP, EVENTS CALENDAR

TRAVEL HOTEL HOTSPOTS, GLOBETROTTER, 24 HOURS IN, STAYCATION SPOTS

TECHNOLOGYPLUGGED-IN, APPS, GADGET REVIEWS

ARTS & CULTUREEXHIBITIONS, REVIEWS, Q&A, INTERVIEWS,

SPOTLIGHT, LOCAL TALENT

MOTORINGCITY RIDES, CAR TEST DRIVES, MOTORING

NEWS, EXCLUSIVE PRESS LAUNCHES

fact magazine10

From One Louvre to Another: Opening a Museum for Everyone

Louvre Abu Dhabi’s first special exhibition, From One Louvre

to Another: Opening a Museum for Everyone, is now open

to the public and will run until April 7. The exhibition traces

the history of France’s Musée du Louvre in the 18th century

through 150 paintings, sculptures, decorative arts and other

works of art from the world-renowned collections of the

Musée du Louvre and the Château de Versailles.

From One Louvre to Another: Opening a Museum for Everyone

tells the story of the creation of the Musée du Louvre two

centuries ago, when Europe’s first museums were founded to

share access to magnificent royal collections with the public.

Divided into three sections, the exhibition explores the royal

collections at Versailles under Louis XIV, the Louvre as a palace

for artists, and the creation of the Musée du Louvre.

Co-Lab: Contemporary Art and Savoir-faire

Co-Lab: Contemporary Art and Savoir-faire, is a unique exhibition

of four contemporary works of art created by UAE-based artists

in collaboration with premium French manufacturers. The

exhibition will be on display until 25 March 2018 in the museum’s

Forum. Co-Lab is part of the Emirati-French Cultural Programme:

Dialogue with Louvre Abu Dhabi, an initiative established by the

Department of Culture and Tourism – Abu Dhabi and France’s

Ministry of Europe and Foreign Affairs, Ministry of Culture and the

Institut Français. Conceived and produced jointly by the Emirati

and French authorities, the Emirati-French Cultural Programme -

in dialogue with Louvre Abu Dhabi - fully embraces the creative

momentum set in motion by the creation of the museum.

The artworks on display in this exhibition combine the artists’

creativity and artistic vision with the technique and know-how

of the French manufacturers. The four artistic projects revolve

around the central theme of ‘Time’. Each artist expressed this

theme using different approaches and materials. ✤

• LISTEN UP

ART ALERT

Get your culture fix with the Lourve Abu Dhabi’s newest exhibitions

LEONARDO DA VINCI’S SALVATOR MUNDI

Abu Dhabi’s Department of Culture and Tourism has acquired Leonardo da Vinci’s masterpiece Salvator Mundi. The work, hailed as one of the greatest artistic rediscoveries of the last 100 years, will go on display at Louvre Abu Dhabi, alongside another da Vinci masterpiece, La Belle Ferronnière, which is currently on loan

from musée du Louvre. Painted by one of history’s greatest and most renowned artists, Salvator Mundi is one of fewer than 20 known surviving paintings by the Italian Renaissance master. Dating from around 1500, it is an oil on panel painting depicting a half-length figure of Christ as Saviour of the World, facing the viewer, and dressed in flowing robes of lapis and crimson. The figure holds a crystal orb in his left hand as he raises his right hand in benediction.

GO: LOURVE ABU DHABI, SAADIYAT ISLAND, WWW.LOURVEABUDHABI.AE

fact magazine fact magazine48 49

HELLO, SRI LANKA

Bursting through the cloud cover above the teardrop-shaped island of Sri Lanka we’re greeted with a landscape of verdant green, where tangled jungle hugs up against long stretches of untouched coastline bashed by the incessant momentum of ocean waves. We touch down in Colombo during the worst cyclone to hit the country for many years, yet this tropical downpour marks a refreshing change from the desert climate of the UAE we’ve become accustomed too. As tuk-tuks weave between heavy traffic, Buddhist stupas and waterlogged roads it feels a world away from the ‘bubble’ we’re used to.

THE TEA TRAILSOur first stop is Sri Lanka’s central highlands affectionately referred to as ‘tea country.’ We board a small amphibian aircraft from Colombo’s domestic terminal which once formed part of the original route between London and Sydney. Traveling skywards away from the capital, we head inland towards the conical shaped topography of Adam’s Peak, before landing on the emerald-coloured waters of Castlereagh Lake. The seaplane journey with Cinnamon Air (approximately $600

one way) provides a memorable 25-minute experience, combining a spectacular vantage point and the excitement of landing on water, a sensible option when compared to a four-hour journey by road.Described as ‘the benchmark for boutique’ our first stop is Tea Trails, the world’s first tea bungalow resort which offers five beautifully restored planters bungalows in distinct colonial style. Ascending the gentle hillside away from the lake, we pass eucalyptus trees and dancing butterflies as the early morning mist dissipates over a tranquil infinity swimming pool. Manicured gardens surround the impeccable bungalows complete with sarong-clad private butlers

grandiose due to spacious outside terraces, while Dunkeld presents a honeymooners delight with an outdoor jacuzzi, but the old-world feel of Norwood had us instantly charmed. Surrounded by tranquil gardens and the maze of tea plantations rising above, our stay at Norwood Bungalow offered an all-inclusive experience with a difference. A four-poster bed and free-standing bath tub take centre stage across the six bedrooms, all of which share communal living and dining areas and a large outdoor pool flanked by bamboo.

Taking to the tea trails themselves is an enchanting experience as dirt paths meander through the tea plants seemingly unsure of the final destination. This is all part of the fun as we encounter school children in perfectly pressed uniforms and tea pluckers in bright coloured saris. Lost in the encroaching cloud cover amongst crumbling churchyards and nothing but the calls of nature, it’s a soul awakening experience and one that’s further enhanced by the property’s lack of television. Instead, we seek solace in fireside tales and the crackle of vinyl on an antique gramophone. With two per cent of Sri Lanka’s landmass covered in tea plants, we learn more about the process during an early morning visit to the Dunkeld Tea Factory, owned and operated by Dilmah who pioneered the concept of single origin tea in 1988 before branching out into the world of hospitality with Resplendent Ceylon.

“Ascending the gentle hillside away from the lake, we pass eucalyptus trees and dancing butterflies as the early morning mist dissipates over a tranquil infinity swimming pool. Manicured gardens surround the impeccable bungalows complete with sarong-clad private butlers...

on hand to take care of your every need. It’s a more personalised service style than we’re used too but one that’s always paired with a friendly smile and the assurance that nothing’s too much trouble. Soaking up the tranquillity of the mountain air and a back-to-nature approach, Tea Trails is more than just a boutique resort. Each of the five bungalows can be found scattered around the waters edge, but many kilometres apart, providing the opportunity for cultural immersion with a distinct luxury touch. Each bungalow has been flawlessly restored, with specially curated furniture that provides a throwback to the colonial summerhouses. Tientsin may be the most

• GLOBETROTTER GLOBETROTTER •

fact magazine66

A compact crossover set to redefine its segment with style, practicality and innovative

technology for every metropolitan motorist. FACT takes the all-new Nissan Kicks out

onto the UAE roads for a test drive and here’s the verdict…

When you’re choosing a vehicle to drive in

the UAE, what do you look for? Is it the

exterior design? Or is it interior comfort?

Maybe you like technological features,

or are you all about easy driving?

Whatever it is that you look for in a car, pay attention because

Nissan Middle East wants to give you ALL of this and then

some with the brand new crossover, the Nissan Kicks. Launched

a few months ago into the Middle East market, Nissan has now

ticked more boxes for drivers who want a crossover that combines

innovation and class with style and performance. Let us tell you all

about what makes this model so special…

The Nissan Kicks is solely aimed at urban driving environments –

think everywhere from leafy suburbs to compound communities,

the laid back Abu Dhabi Corniche and even rush hour on Sheikh

Zayed Road. It’s abundant features cater to the UAE driver’s every

motoring need; on the few windy days we drove the car, its robust

exterior was like a guard against the heavy breeze, whilst the car’s

generous ground clearance (200mm) provides an elevated driving

position and a high eye point for excellent all-round visibility -

something that you’ll appreciate at rush hour.

• CITY RIDES

The Nissan Kicks also handles very well – its agile and smooth

maneuverability makes the car a joy to drive (turning something

that can be a stressful task in the UAE, into an enjoyable one).

If you’re all about looks, you should know that this car is VERY

visually appealing. The Kicks features established Nissan design

signatures such as the V-motion grille which dominates the car’s

front end. Also present are the boomerang head and taillights,

and the “floating” coupé-style roof with a wrap-around visor

look to the windscreen and side glass. To put it simply, for us, as

young professionals working between Abu Dhabi and Dubai –

this is definitely a car that is perfect for getting you to important

meetings as well as being the designated ride for an evening out

with friends. The body features an advanced aerodynamic design,

which optimises fuel consumption (we were impressed that a full

tank cost was no more than AED70 dirhams) and minimises noise.

The spacious interior too, is instantly recognisable as a Nissan

design thanks to the gliding wing shape stretching the width

of the dashboard – not to mention, seats are super spacious and

comfortable, especially ideal for those leisurely drives between the

two emirates, or weekend road trips further afield.

The Kicks is packed with features to help the driver in every way.

fact magazine 67

CITY RIDES •

THE NISSAN

KICKS TARGETS

YOUNG

PEOPLE WHO

ARE EARLY

ADOPTERS OF

FORWARD-

THINKING

TECHNOLOGY...”

It’s the first model to utilise the concept

of Nissan Intelligent Mobility which

uses smart, relevant technology to make

the driver’s life easier while also making

advances towards Nissan’s long term goal

of zero emission and zero fatality motoring.

The Nissan Kicks targets young people who

are early adopters of forward-thinking

technology and those who appreciate and

embrace the way it can both simplify urban

driving and connect them more easily to

what matters. In that regard, the Intelligent

Mobility features within the Kicks aim

to reduce stress for drivers through

innovations such as the Around View

Monitor (AVM) and the Moving Object

Detection system (MOD).

Parking is also a breeze; using four cameras,

placed at the front and rear of the car and

in both door mirrors, AVM creates a bird’s

eye 360-degree view of the car which can be

displayed on the central monitor and used as

a parking aid. The cameras automatically get

to work when you shift to R (reverse) mode,

and in places like the UAE where street

parking, general side stops and even tight

spaces in the mall can be difficult to navigate,

having the cameras is a HUGE help.

fact magazine fact magazine70 71

If you’re looking for cool calculator replacements, efficient math reference tools or just some good old playing with numbers- Photomath is your new best friend! Designed

for the times when you can’t be bothered to write down an equation or problem,

Photomath gets you out of your dilemma with a simple snap. Just snap a picture of your math problem and let the app’s handwriting recognition and camera calculator give you an answer with step-by-step solutions. The

app supports basic arithmetic, fractions, trigonometry and so much more!

Keep up with your favourite podcasts! Combining style and function with an attractive design, the app showcases

subscribed podcasts in a hassle-free tile format. While a smart playlisting feature

helps you sort and categorise your downloaded content for efficient listening.

The app also includes video podcast support, auto-downloading and automatic cleanup

of downloaded episodes to keep storage in check. The app’s cross-platform nature also allows it to easily sync between devices and

OS’s. Happy streaming, everyone!

APP-LICIOUSLET’S SEE WHAT’S ON THE

SMARTPHONE AGENDA FOR NOVEMBER…

Photomath Pocket Casts

• PLUGGED-IN

The latest chatter in the world of smartphones has been dominated by a certain brand that takes its name from a fruit – and we can all agree that there has been way too much commentary on said over-hyped phone. So, in the bid to keep things fresh and up-to-date, we’re bringing you news of a brand new device that offers a not only a user-friendly experience but also a tech first.Bringing uniqueness and personalisation to the forefront, Alcatel’s A5 LED puts you in charge of how you want to show off your personality through your best friend a.k.a your smartphone, with a dazzling array of LED light shows. You can light up your notifications with a different light show for important calls, messages, alarms and social media alerts – yes, that’s right – make your insta notifications bling and choose a colour of warning for those annoying calls from colleagues.You can even light up your life using Color Catcher 2.0 by creating unique LED cover patterns and themes for a different look as often as you like. Take it one step further and light up your imagination with an eye-catching personalised show, which includes lighting up your music too – the light moves with your tunes, switching with a simple shake. Talk about party for one!And don’t let the dazzling nature of LED fool you into thinking that you don’t get any other tech-savvy benefits. The A5 LED also gives you a great multimedia experience. It has fast 4G LTE connectivity

and an octa-core processor that ensures photos, games, and movies load smoothly to the large 5.2-inch HD display. If you like taking selfies for your Snapchat or Instagram stories, you’re going to LOVE the 5 MP front camera with selfie flash for brighter shots – even in low light – so next time your highlighter’s on fleek or you’re fresh out the barber’s shop, you know the A5 LED has got your back for your next social media post.On top of that, Alcatel has incorporated great features like Face Beauty software for flawless images and Face Show, which lets you turn your selfies into personalised video clips for extra fun. There’s also a 13 MP rear camera with dual-tone flash. Plus, you can enjoy Private Mode, with a different sign-in to protect your hidden photos and apps.You don’t have to worry about keeping the A5 LED with you all the time because the device fits comfortably in the palm of your hand thanks to its ergonomic design that boasts a slim profile and rounded edges. Sleek, stylish and full of the latest tech – YES! ✤

SHINE BRIGHT WITHALCATEL’S A5 LED

Alcate l has launched the A5 LED – the world’s first interactive LED-covered smartphone, de l ivering an innovative experience for young, energetic entertainment seekers. FAC T explores…

PLUGGED-IN •

GO: THE ALCATEL A5 LED IS PRICED FROM AED899 AND IS AVAILABLE FOR PURCHASE FROM ALL MAJOR ELECTRONIC STORES. VISIT WWW.ALCATEL-MOBILE.COM FOR MORE INFORMATION.

Page 8: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

FACT Abu Dhabi aims to be the ultimate source of information, advice and happenings in the capital. Hospitality clients will have the opportunity

for editorial support through food features and venue reviews. Fashion clients will get maximum collection exposure. FACT Abu Dhabi creates a

great balance between editorial and client support.

LOCAL TALENT FACT FOCUS, COMMUNITY, YOUNG

ENTREPRENEURS, LOCAL PROJECTS

HOSPITALITY & HEALTHSPA REVIEW, WEEKEND SPOTLIGHT, HOTEL

HOTSPOT, HEALTH ADVICE

HOME & FURNISHINGHOME STYLE, INTERIORS, FURNITURE

DININGVENUE REVIEW, CHEF’S TABLE, CITY BITES, CULINARY SPOTLIGHT, FOODIE CORNER

EDITORIAL

FASHION AND BEAUTYCOLLECTION FOCUS, STYLE ROUND UP, LOCAL

DESIGNERS, BEAUTY CHECKLIST

fact magazine fact magazine80 81

SO BLUSH

CANDLE IN THE WIND

It’s no secret… Blush is the new Black! The new heavenly

collection from Maisons du Monde welcomes winter with

powdery shades, metallic tones, cute animal inspired decorations and timeless romance to warm the house this season. The soft

and pale pink-peach colours with a nude tone infuse a space with a calming sophisticated effect

and contemporary elegant vibe. Used on walls, flooring, textiles

or tableware, here are some pieces that will go beautifully in

your home this season.

The winter season is all about cute candles dotted around the home to create a cosy and intimate vibe. Check out our pick of beautiful tea light holders to bring

some warmth into your abode…

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f Fra

ser

Deb

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ms

Mar

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nd S

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fact magazine fact magazine94 95

GO: CALL (0)2 811 5555 FOR RESERVATIONS AND MORE INFORMATION.

We’re greeted by a friendly

member of staff who brings

over an impressive menu: it

has been recently revamped

to offer even more enticing

food, including more creative, vibrant and tasty

starters, entrees and mains. There’s something

on this menu for everyone with lots of meat and

fish options along with mouthwatering salads

and pastas for vegetarians too.

It’s a tough decision to make as there are simply

TOO many things that sound good to devour. We

settle on one of the antipasto plates to share

while sipping a refreshing aperitif overlooking

the pool. The antipasto plate is delicious and

gorgeously presented, consisting of different

cured meats, cherry tomatoes, grilled zucchini,

olives and the tastiest bruschetta we’ve had in a

while. This is the perfect dish for sharing and not

too filling – great to begin with if you’re planning

to order a heavy main.

We can’t decide between a pasta and risotto for

the main affair so we get both – when in doubt,

order it all! We savour the crab, rocket and

lemon risotto which is packed full of flavor and

is surprisingly light. This dish is a must try and is

served with a generous amount of crab which we

LOVE. We then choose the spinach and ricotta

ravioli and the lobster spaghettini. Both are

sensational dishes; the first is served with a burnt

butter and sage sauce which complements the

pasta perfectly, whilst the latter is equally good

served with fresh lobster and a shellfish sauce

– ideal for seafood fans. It must be said that this

is some of the best pasta we’ve tasted – fresh

and super light. It’s evident that a lot of care and

attention has gone into reparing the food.

The portions are generous but not too big, and

after our main and entrée we were left feeling

quite full. There are so many tempting dessert

options on the menu but we opt for a scoop of

raspberry sorbet which is presented neatly with

strawberries and white chocolate. The food was

some of the best Italian cuisine we have eaten,

the presentation and service were excellent and

we love the chic décor of this venue too.

Be it a romantic dinner, evening out with friends

or, simply, to fulfil your Italian food cravings –

BiCe will step up to the plate (literally!) and satisfy

your taste buds from starter to dessert, easily. ✤

FOODIE CORNER •

fact magazine fact magazine96 97

There’s nothing nicer than

a great spa treatment and

allowing yourself some

well-earned “me time”, but

sometimes you really want

to tap into major concerns – be it muscle

pain, de-stressing or dry skin – the

customised treatments at Remède Spa

are here to save the day. The beautiful

spa is a real sanctuary for guests looking

to unwind in one of the 11 treatment

rooms, the wet area or the relaxation

lounge. Think white marble, elements of

gold and timber and large windows. It’s

a luxurious space that you would expect

from a brand like The St Regis.

I’m trying the Remède Customised

Massage and the Remède Customised

Facial, both 60-minute treatments. After

being greeted warmly and given a cold

refresher towel and welcome drink,

the gorgeous changing room is a sight

for sore eyes. I slip into a robe and go

through to the treatment room which is

super spacious and serenely decorated.

There are three different oils to choose

from for the massage and since my

body is very tight and stiff and I really

need to unwind, it’s the muscle rub oil

that makes the cut. Being a customised

massage, this treatment allows for you

to have your needs really focused on so

you can tell the therapist beforehand

where you want most attention and

what areas are troubling you. I ask for

a deep tissue massage with lymphatic

drainage focusing on the neck,

shoulders and back.

My therapist works hard on the tired

and knotted muscles using stretching

techniques and strong strokes to

thoroughly help me to relax. With

the lymphatic drainage, the therapist

pushed hard on my lymph nodes (such

as underarms) to release the blockages

in my body. A great deal of attention is

paid to the upper back and neck where

there is a lot of deep-seated tension. By

the end of the massage I feel completely

perky and brand new again.

It’s then time for the Remède customised

facial which is personalised to suit

my dry, tired and sensitive skin, using

products from Elemis which feel fresh

and hydrating. The face is triple-cleansed

using a very rich creamy cleanser

and then we move onto exfoliation

using a papaya and pineapple enzyme

scrub which kills dead skin cells. Once

my skin is clean, a light steam using

warm washcloths is done and then

all the nasties are removed from my

pores but the therapist is extra careful

not to unsettle my skin while doing

this. It works especially well and my

complexion is already clearer. This is an

important step to ask for in a facial as

the environment can really dry skin out

and build congestion on your pores. I’m

then given an uplifting facial massage

with a gorgeous serum before a thick

hydrating mask is applied, and while this

is doing its magic, my therapist massages

my arms. To complete the treatment, the

oxygen machine is used on my face and

neck to plump up the skin.

The facial has worked wonders for my

skin, leaving it bright and glowing. I

continue this state of bliss in the relaxation

room with apricot tea looking out over the

Corniche. Having a customised treatment

is a real plus and at Remède Spa you can

expect instant results. ✤

GO: VISIT REMÈDE SPA AT THE ST REGIS ABU DHABI, CORNICHE. CALL (02) 694 4444 FOR RESERVATIONS AND MORE INFORMATION.

Looking for treatments

suited exactly to your needs?

Book a session at Remède Spa in The St. Regis Abu Dhabi to ease your mind,

body and soul. Angela Beitz

gets rejuvenated from her

head down to her heels…

Custom Relaxation

• SPA & WELLNESS SPA & WELLNESS •

fact magazine fact magazine30 31

Hi Luca! Take us back to the beginning – how and

when did your fitness journey start?

It’s been a long time since I had my first contact with fitness. I started early in my youth practicing Taekwondo, later taking part in

competitions and I was also teaching kids’ classes. The first time I did weight training was when I was 16. I practiced earlier on at home with pull-ups, dips, etc, but my first gym membership was at 16. I had no real clue what I was doing and everything I know I learned more or less by teaching myself through YouTube and my own experience.

You’re quite a unique example of someone who has managed to

build an enviable physique whilst being vegan – that must be a

very disciplined lifestyle, how do you do it?

First of all, I wouldn’t say that I’m quite unique with that. There are lots of other really good athletes on a completely plant-based diet, for example the German strongman Patrik Baboumian or the Bodybuilder Mischa Janiec. It’s no miracle, you have to train hard and eat clean. In my training there’s plenty of variety, I’m trying nearly everything I hear about, so I can decide which fits

At only 21-years-old, Luca Múller has managed to maintain a strict

plant-based diet and a consistent workout regime to keep his fitness

in check – and as desired. Going into the New Year, FACT caught

up with the Abu Dhabi-based personal trainer to bring you some

major health inspo and highlight that just like Luca, it’s totally

possible to achieve your fitness goals. Beast.Mode.On!

EAT CLEAN, TRAIN DIRTY

me the most. It’s bad when you get into a complete routine. You have to get used to eating a lot when you’re eating on a vegan diet, because the calorie density is not that high.

Veganism has become such a huge food trend and way of life

for millions of people – what inspired you to start eating clean?

I was always curious about this diet. Me and some friends tried it out together and everyone of us still follows their plant-based diet. For all of us, it had health benefits we wouldn’t miss anymore. This was three and a half years ago now and I won’t change anything in the future.

What are three foods that you can’t live without, things that

you would recommend people to include in their diet?

I would recommend everyone eating a lot of fruits, especially bananas; on some days I’m eating up to eight. Another food I wouldn’t miss is rice. Even though I know it’s not the healthiest one, I’m in love with basmati rice. However, if anyone would ask me, I would recommend whole meal rice. A big part of my protein intake is based on lentils, so that’s the third food I would mention here.

• FITNESS INTERVIEW

IT’S NO MIRACLE, YOU HAVE TO TRAIN HARD AND EAT CLEAN. IN MY TRAINING THERE’S PLENTY OF VARIETY, I’M TRYING NEARLY EVERYTHING I HEAR ABOUT, SO I CAN DECIDE WHICH FITS ME THE MOST.

FITNESS INTERVIEW •

fact magazine84

• BEAUTY CHECKLIST

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Kat Von D BeautySHADE+LIGHT CREAM CONTOUR

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Sculpt and highlight your face for the Gods! The first-ever 24-hour wear, high pigment

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BeccaSOFT LIGHT FOAMING POWDER FIXER

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TarteGIFTED AMAZONIAN CLAY SMART MASCARA

Get the long, fluttery lashes of your dreams! The vegan, naturally “gifted” mascara replenishes lashes by making them stronger and healthier with every application. Enriched with natural waxes and conditioners, the mascara helps boost thickness, length and contour, while vitamin C and Amazonian clay treat and replenish.

BeautyEssentialsAS WINTER KICKS IN, NEW SKINCARE AND MAKE UP IS NEEDED TO FRESHEN UP YOUR

EVERY DAY LOOK!

1 2

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3 contour shades and 3 highlighter shades in neutral, cool and warm undertones, the palette

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diffuse imperfections while smoothing and

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fact magazine 73

River Island AW17

DON’T CLONE IT, OWN IT – WITH A STYLE MOTTO SO STRONG, IT’S NO WONDER THAT THIS HIGH STREET FAVOURITE HAS A NEW SEASON

COLLECTION TO BLOW YOUR WARDROBES AWAY.

Page 9: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

E d i t o r i a l C a l e n d a r 2 0 2 0

J A N U A R Y BUCKET

LIST ISSUEWe kickstart 2020

by rounding up the hidden gems and

popular hotspots to experience in the UAE. From arts to food and cultural

sites, there’s some- thing for everyone. Plus, all the regular

features, events and foodie deals.

F E B R U A R Y VALENTINE’S

ISSUEWe’re bringing you the ultimate #For- TheLoveOf issue. From local dining deals to romantic

escapes, cheap dates, adventure,

activities and more. February will be a celebration of love

with all the best happenings.

M A R C H FOODIE

ISSUEWith so many amazing new

cultural food haunts opening up in Abu Dhabi, we take an

instagram tour of all our new favourite foodie hotspots. Plus, all our pick

of monthly dining offers to check out

around the city.

S E P T E M B E R CREATIVE’S

ISSUEFashion, food, arts,

and quirky small businesses - we round up some

of the UAE’s best creative outlets.

Expect Q&As, insta follows

and complete inspiration. Plus, all the regular features.

A P R I L RAMADAN

ISSUERamadan 2020 is

celebrated with our annual arts take-

over with tradition-al Arabic creations.

There’s a round up of all Iftar and Suhoor offerings, plus health tips,

chef’s recipes, gift guides, motoring deals and more.

O C T O B E REXPO 2020

ISSUEWe join in the celebration of

the decade and take an in-depth look at what to

expect from Expo 2020. Exclusive

interviews, round ups and all the

need-to-know info for our readers.

M A YDINING

AWARDS ISSUEWe reveal all the

winners of the FACT Dining Awards after a lavish ceremony held to celebrate

Abu Dhabi’s dining scene. Plus, food reviews, yummy

listings and all your favourite monthly features in fashion, arts, tech and more.

N O V E M B E R OUTDOOR

ISSUEConcerts, dining,

parties and so much more! FACT has all you need

to know for a successful attempt at camping in the

desert as well as all of our favourite al fresco hotspots to

check out.

J U N E WANDERLUST

ISSUEBox-fresh new

experiences that will have their

moment for summer travel in 2020. We’ll also

have a spotlight on the best staycations

in Abu Dhabi and summer hospitality

promotions to make a note of.

D E C E M B E RFESTIVE ISSUE

Including a mega rundown of the best festive and

NYE happenings at hotels, restaurants, and independent venues. Plus NY travel, Xmas gift

guides, and winter fashion alongside

the regulars.

J U L Y SUMMER

ISSUEA calendar of all the upcoming summer events, best indoor

brunches, round up of kids’ summer

camps, activities and attractions.

Plus summer staycations,

getaways and all monthly regulars.

A U G U S T GO LOCAL

ISSUEA picture tour of Abu Dhabi done

the FACT way with everything from the best food options, and life through a local’s eyes. We’ve

got tips for making the most of a hot

summer in the city we all call home.

Page 10: ABU DHABI MEDIA KIT 2020 · 2020-01-23 · FACT Abu Dhabi is designed and edited to specifically target the urban, local and expatriate community in Abu Dhabi that makes a large part

FACT Abu Dhabi is a multimedia brand with an online publication, website and active social media presence. Find below our advertising rates, which include social media support and various complimentary benefits for your product/brand/company too. Email [email protected] for information.

DISTRIBUTION15,000 copies of FACT Abu Dhabi will be distributed, complimentary, in the city’s hotels, restaurants, shopping malls and residential areas such as Al Reem Island and Al Reef Downtown, as well as Abu Dhabi Airport and Business Class

Lounges. 15% of the copies are being distributed in Dubai. The magazine is sold in all major retail outlets in the UAE for 10 AED. Fact Abu Dhabi is also sent monthly to our subscriber database.

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