ปที่ 29 ฉบับที่ 89 มกราคม-มีนาคม 2558 ISSN 0857-2690

วารสารสุทธิปริทัศน ปที่ ๒

๙ ฉบับที่ ๘๙ มกราคม - มีนาคม ๒

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SUTHIPARITHAT JOURNALVolum

e 29 No.8

9 January - M

arc

h 2015

ISSN 0857-2690

วารสารสุทธิปริทัศนSUTHIPARITHAT JOURNAL

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วันและเวลาทำการ วันจันทร – วันศุกร เปดทำการเวลา 8.30 -16.30 น. วันปดทำการ วันเสาร - อาทิตย และวันหยุดนักขัตฤกษวันหยุดทำการของมหาวิทยาลัย (หมายเหตุ :ตารางการปฏิบัติงานนี้อาจมีการเปลี่ยนแปลงไดตามความเหมาะสมของมหาวิทยาลัย)

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วารสารสุทธิปริทัศนSUTHIPARITHAT JOURNAL

บทความวิชาการ การวิเคราะห์สถานการณ์ทางการตลาดของการท่องเที่ยวเชิงการแพทย์ในประเทศไทย 1 นันทสารี สุขโต พัฒนาการของวรรณคดีโศกาลัยในสมัยรัตนโกสินทร์ 16 จตุพร มีสกุล, ชลดา เรืองรักษ์ลิขิต, น�้าผึ้ง ปัทมะลางคุลบทความวิจัย ปัจจัยความส�าเร็จของITOutsourcingในประเทศไทย 38 สุภาพร คูพิมาย, ธีรวัฒน์ ไพบูลย์กุลกร, วีรยุทธ เจริญเรืองกิจ การรับรู้อรรถประโยชน์และภูมิทัศน์การบริการที่มีผลต่อความภักดีส�าหรับร้านกาแฟพรีเมี่ยม 59 ในเขตกรุงเทพมหานคร พจวรรณ ภัทรศิลสุนทร, สมยศ วัฒนากมลชัย โครงสร้างองค์ประกอบภาวะผู้น�าเชิงสร้างสรรค์ของผู้นิเทศภายในสถานศึกษามัธยมศึกษา 78 สังกัดส�านักงานคณะกรรมการการศึกษาขั้นพื้นฐาน สุขพัชรา ซิ้มเจริญ เกณฑ์ตัดสินความเป็นวิปัสสนากัมมัฏฐานในสังคมไทยตามหลักสติปัฏฐาน4 98 ลักษณาวดี แก้วมณี การแปรของเสียงวรรณยุกต์ในภาษาไทยถิ่นอยุธยา 117 วีรวัฒน์ มีสมยุทธ์ ปัจจัยด้านการด�าเนินงานที่มีผลต่อประสิทธิภาพด้านการจัดการโลจิสติกส์ของอุตสาหกรรมสิ่งทอ 132 :กรณีศึกษาบริษัทโรงงานผ้าไทยจ�ากัด(มหาชน) สุภา สีมานะชัยสิทธิ์ ความคาดหวังและความพึงพอใจของผู้โดยสารต่อการให้บริการของ 145 รถตู้ประจ�าทางสายหาดใหญ่-ยะลา:กรณีศึกษาบริษัทสหยะลาขนส่งจ�ากัด วารีพร ชูศรี, ฐิติรัตน์ สัตย์ซื่อ รูปแบบการบริหารงานที่มีประสิทธิผลของส�านักงานเขตพื้นที่การศึกษาประถมศึกษา 162 สมหมาย เทียนสมใจ การประเมินศักยภาพแหล่งท่องเที่ยวประเภทน�้าตกในจังหวัดสระบุรี 179 กัลยา สว่างคง แรงจูงใจใฝ่สัมฤทธิ์และการมีเป้าหมายในชีวิตของนักศึกษามหาวิทยาลัยธุรกิจบัณฑิตย์ 195 ที่เข้าร่วมโครงการสานฝันมุ่งมั่นสู่ความส�าเร็จ ชะเอิ้น พิศาลวัชรินทร์ การศึกษาการเลือกใช้กลยุทธ์การฟื้นฟูภาพลักษณ์ของรัฐบาลด้านเศรษฐกิจสังคม 210 กับกลุ่มผู้มีส่วนได้ส่วนเสียกลุ่มต่างๆ:บทเรียนจากกรณีวิกฤตมหาอุทกภัย2554 ชุติมา เกศดายุรัตน์หนังสือน่าอ่าน ชีวิตดีขึ้นได้ด้วย“วิธีคิด”และ“วิธีพูด”ที่ดี 222 สมพร โกมารทัต

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»‚·Õè òù ©ºÑº·Õè øù Á¡ÃÒ¤Á - ÁÕ¹Ò¤Á òõõøVolume 29 Number 89 January - March 2015

ISSN 0857-2690

http://www.dpu.ac.th/dpurc/journal

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º·¤ÇÒÁÇÔªÒ¡Òà : Acadamic Articles ¡ÒÃÇÔà¤ÃÒÐË Ê¶Ò¹¡Òó·Ò§¡ÒÃμÅÒ´¢Í§¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ã¹»ÃÐà·Èä·Â 1 The Market Analysis of Medical Tourism in Thailand ¹Ñ¹·ÊÒÃÕ ÊØ¢âμ Nuntasaree Sukato ¾Ñ²¹Ò¡ÒâͧÇÃó¤´ÕâÈ¡ÒÅÑÂã¹ÊÁÑÂÃÑμ¹â¡ÊÔ¹·Ã 16 The Development of the Poetry of Sorrow in the Rattanakosin Period ¨μؾà ÁÕÊ¡ØÅ, ªÅ´Ò àÃ×ͧÃÑ¡ÉÅÔ¢Ôμ, ¹íéÒ¼Öé§ »̃·ÁÐÅÒ§¤ØÅ Chatuporn Misakul, Cholada Ruengruglikit, Namphueng Padamalangula

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¡ÒÃá»Ã¢Í§àÊÕ§ÇÃóÂØ¡μã¹ÀÒÉÒä·Â¶Ôè¹ÍÂظÂÒ 117 Tone Variations of the Thai Dialect of Phra Nakhon Si Ayutthaya ÇÕÃÇѲ¹ ÁÕÊÁÂØ·¸ Weerawat Meesomyut »˜¨ Ñ̈´ŒÒ¹¡Òà í́Òà¹Ô¹§Ò¹·ÕèÁÕ¼Åμ‹Í»ÃÐÊÔ·¸ÔÀÒ¾´ŒÒ¹¡Òà Ñ̈´¡ÒÃâÅ Ô̈ÊμÔ¡Ê 132 ¢Í§ÍØμÊÒË¡ÃÃÁÊÔ觷Í: ¡Ã³ÕÈÖ¡ÉÒ ºÃÔÉÑ· âç§Ò¹¼ŒÒä·Â ¨íÒ¡Ñ´ (ÁËÒª¹) Factors of Operations Affecting the Efficiency Logistics Management of Textile Industry: A Case Study at Thai Textile Industry (Plc) ÊØÀÒ ÊÕÁҹЪÑÂÊÔ·¸Ôì Supa Seemanachaiyasit ¤ÇÒÁ¤Ò´ËÇѧáÅФÇÒÁ¾Ö§¾Í㨢ͧ¼ÙŒâ´ÂÊÒÃμ‹Í¡ÒÃãËŒºÃÔ¡Òâͧ 145 öμÙŒ»ÃШíÒ·Ò§ÊÒÂËÒ´ãËÞ‹ - ÂÐÅÒ: ¡Ã³ÕÈÖ¡ÉÒºÃÔÉÑ·ÊËÂÐÅÒ¢¹Ê‹§ í̈Ò¡Ñ´ Passenger’s Expectation and Satisfaction of Services on Late Van Hatyai - Yala : A Case Study of Saha Yala Transport Limited. ÇÒÃվà ªÙÈÃÕ, °ÔμÔÃÑμ¹ ÊÑμ «×èÍ Wareeporn Chusri, Thitirat Satsue ÃٻẺ¡ÒúÃÔËÒçҹ·ÕèÁÕ»ÃÐÊÔ·¸Ô¼Å¢Í§Êíҹѡ§Ò¹à¢μ¾×é¹·Õè¡ÒÃÈÖ¡ÉÒ»ÃжÁÈÖ¡ÉÒ 162 The Model of Effectiveness Administration of Primary Educational Service Area Offices ÊÁËÁÒ à·Õ¹ÊÁ㨠Sommai Theansomjai ¡ÒûÃÐàÁÔ¹ÈÑ¡ÂÀÒ¾áËÅ‹§·‹Í§à·ÕèÂÇ»ÃÐàÀ·¹íéÒμ¡ã¹ Ñ̈§ËÇÑ´ÊÃкØÃÕ 179 The Potential Assessment of Waterfall Attractions in Saraburi Province ¡ÑÅÂÒ ÊÇ‹Ò§¤§ Kanlaya Swangkong áç Ù̈§ã¨ã½†ÊÑÁÄ·¸ÔìáÅСÒÃÁÕ໇ÒËÁÒÂ㹪ÕÇÔμ¢Í§¹Ñ¡ÈÖ¡ÉÒÁËÒÇÔ·ÂÒÅѸØáԨºÑ³±Ôμ 195 ·ÕèࢌÒËÇÁâ¤Ã§¡ÒÃÊÒ¹½˜¹ÁØ‹§ÁÑè¹ÊÙ‹¤ÇÒÁÊíÒàÃç¨ Motivation and Goals in Life of Dhurakij Pundit University Students Participating Dream and Commitment to Success Project ªÐàÍÔé¹ ¾ÔÈÒÅÇѪÃÔ¹·Ã Cha-eoen Pisanwacharin

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¡ÒÃÈÖ¡ÉÒ¡ÒÃàÅ×͡㪌¡ÅÂØ·¸ ¡Òÿ„œ¹¿ÙÀÒ¾Åѡɳ¢Í§ÃÑ°ºÒÅ´ŒÒ¹àÈÃÉ°¡Ô¨Êѧ¤Á 210 ¡Ñº¡ÅØ‹Á¼ÙŒÁÕʋǹ䴌ʋǹàÊÕ¡ÅØ‹Áμ‹Ò§æ: º·àÃÕ¹¨Ò¡¡Ã³Õ ÇÔ¡ÄμÁËÒÍØ·¡ÀÑ 2554 The Study of the Government’s Application of Image Restoration Typologies Tailor to Different Stakeholders: Lesson Learned from Flood Crisis in 2011 ªØμÔÁÒ à¡È´ÒÂØÃÑμ¹ Chutima kessadayurat

˹ѧÊ×͹‹ÒÍ‹Ò¹ : Book Review ªÕÇÔμ´Õ¢Öé¹ä Œ́´ŒÇ “ÇÔ Õ̧¤Ô´” áÅÐ “ÇÔ Õ̧¾Ù´” ·Õè´Õ 222 ÊÁ¾Ã â¡ÁÒ÷Ñμ Somporn Gomaratut

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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 1

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The Market Analysis of Medical Tourism in Thailand

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2 SUTHIPARITHAT Vol.29 No.89 January - March 2015

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¤íÒÊíÒ¤ÑÞ: ¡ÒÃÇÔà¤ÃÒÐË Ê¶Ò¹¡Òó¡ÒÃμÅÒ´ ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â »ÃÐà·Èä·Â

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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 3

Abstract

This study aims to understand Thailand’s medical tourism market, which is one of the largest in the world in terms of the number of foreign medical tourists and revenues. There are three research objectives. First, it is to understand Thai medical tourism market. Second, it is to conduct a SWOT analysis. Finally, it suggests strategic solutions in improving Thai medical tourism market. This study mainly includes and analyzes the content of reports, newspapers, magazines, websites, books, and company or government documents issued by governments or industries involved in medical tourism. From this study, it suggests that Thailand should enact a clear policy framework in order to attract worldwide medical tourists such as the quality of medical care, the improvement of infrastructure, and the competency of medical human resources.

Keywords: Market Analysis, Medical Tourism, Thailand

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4 SUTHIPARITHAT Vol.29 No.89 January - March 2015

º·¹íÒ »ÃÐà·Èä·Â¶Ù¡ Ñ́̈ Íѹ Ñ́ºà»š¹áËÅ‹§·‹Í§à·ÕèÂÇ·Õèä Œ́ÃѺ¤ÇÒÁ¹ÔÂÁ໚¹ÅíÒ´ÑºμŒ¹æ ã¹·ÇÕ»àÍàªÕÂÍÂ‹Ò§μ ‹Íà¹×èͧ â´Â¹Ñ¡·‹Í§à·ÕèÂÇʋǹãËÞ‹ÁÒ¨Ò¡ÀÙÁÔÀÒ¤àÍàªÕÂμÐÇѹÍÍ¡áÅÐÂØâû ¨Ò¡ÃÒ§ҹ¢Í§¡Ò÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â (Thailand Tourism Report, 2014) ÃкØÇ‹Òã¹»‚ ¾.È. 2556 ÁÕ í̈ҹǹ¹Ñ¡·‹Í§à·ÕèÂǪÒÇμ ‹Ò§ªÒμÔࢌÒÁÒã¹»ÃÐà·Èä·Â¶Ö§ 17.5 Ōҹ¤¹ «Ö觡‹ÍãËŒà¡Ô´ÃÒÂä´ŒËÁعàÇÕ¹ã¹ÃкºàÈÃÉ°¡Ô¨ÊÙ§¶Ö§ 23,000 ŌҹºÒ· áÅÐμÒÁÃÒ§ҹ¢Í§ Health and Wellness Tourism-Thailand (2013) ¤Ò´¡Òó Ç‹ÒÀÒÂã¹»‚ ¾.È. 2560 ¨ÐÁÕ¡ÒÃàμÔºâμ¢Í§¨íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇμ‹Ò§ªÒμÔà¾ÔèÁ໚¹ 19.5 Ōҹ¤¹ ÃÒÂä Œ̈́ Ò¡¡Ò÷‹Í§à·ÕèÂǨо؋§ÊÙ§¶Ö§ 102,000 ŌҹºÒ· ´Ñ§¹Ñ鹡Ò÷‹Í§à·ÕèÂǨ֧ÁÕº·ºÒ·ÊíÒ¤ÑÞ㹡ÒþѲ¹ÒàÈÃÉ°¡Ô̈ áÅÐÊѧ¤Á¢Í§»ÃÐà·Èä·ÂÁÒ໚¹àÇÅÒËÅÒ·ÈÇÃÃÉáÅŒÇ Íѹ·Õè¨ÃÔ§áÅŒÇ㹪‹Ç§ÃÐÂÐàÇÅÒ·Õ輋ҹÁÒËÒ¡¹Ñºà©¾ÒÐʋǹ¢Í§¹Ñ¡·‹Í§à·ÕèÂÇà¾Õ§Í‹ҧà´ÕÂÇ¡çÊÒÁÒöª‹Ç¡ÃÐμØŒ¹¼ÅÔμÀѳ± ÁÇÅÃÇÁ»ÃЪҪÒμÔ (Gross Domestic Product: GDP) ãËŒà¾ÔèÁÊÙ§¢Öé¹à»š¹Íѹ Ñ́ºÊÒÁ¢Í§»ÃÐà·È ËÃ×ÍÃŒÍÂÅÐ 9 ¢Í§ÃÒÂä´ŒáÅС‹ÍãËŒà¡Ô´¡Òà Œ̈Ò§§Ò¹ÁÒ¡¡Ç‹ÒÃŒÍÂÅÐ 6.4 (Travel and Tourism -Thailand, 2013) »ÃÐà·Èä·Â´íÒà¹Ô¹¡ÒþѲ¹Ò»ÃÐà·ÈÍÂ‹Ò§μ ‹Íà¹×èͧà¾×èÍ·íÒãËŒ»ÃÐà·Èä·Â໚¹áËÅ‹§·‹Í§à·ÕèÂÇ·ÕèÁÕÈÑ¡ÂÀÒ¾ã¹ÃÐ Ñ́ºÊÒ¡Å â´ÂÁÕ˹‹Ç§ҹÃÒª¡Ò÷ÕèÃѺ¼Ô´ªÍº 2 ˹‹Ç§ҹËÅÑ¡ »ÃСͺ Œ́Ç ¡Ò÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â áÅÐ ¡ÃзÃǧ¡Ò÷‹Í§à·ÕèÂÇáÅСÕÌÒ ̈ Ò¡¡ÒÃÊ‹§àÊÃÔÁ¡ÒÃμÅÒ´¢Í§ 2 ˹‹Ç§ҹËÅÑ¡ ·íÒãËŒ»ÃÐà·Èä·Â¡ÅÒÂ໚¹áËÅ‹§·‹Í§à·ÕèÂÇ·Õèä´ŒÃѺ¤ÇÒÁ¹ÔÂÁ·Ñé§ã¹μÅÒ´·‹Í§à·ÕèÂÇà¾×èÍ¡Òþѡ¼‹Í¹áÅÐμÅÒ´·‹Í§à·ÕèÂÇà¾×è͸ØáԨ ̈ íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇ ÃÐÂÐàÇÅÒ·Õè¾Ñ¡ÍÒÈÑ áÅСÒÃ㪌̈ ‹ÒÂμ‹ÍÇѹ¢Í§¹Ñ¡·‹Í§à·ÕèÂÇä Œ́à¾ÔèÁÊÙ§¢Öé¹Í‹ҧÃÇ´àÃçÇ Í‹ҧäáçμÒÁ ÍÑμÃÒ¡ÒÃà¾ÔèÁ¢Ö鹢ͧ¡ÒÃ㪌¨‹ÒÂμ ‹ÍËÑǢͧ¹Ñ¡·‹Í§à·ÕèÂÇ»ÃѺ¢Öé¹à¾Õ§ÌÍÂÅÐ 10 àÁ×èÍà»ÃÕºà·Õº¡Ñº í̈ҹǹ¹Ñ¡·‹Í§à·ÕèÂÇ·Õèà¾ÔèÁ¢Ö鹶֧ÌÍÂÅÐ 12.63 áÊ´§Ç‹Ò»ÃÐà·Èä·Â¡ÅÒÂ໚¹áËÅ‹§·‹Í§à·ÕèÂÇ·ÕèàμÔºâμàμçÁ·ÕèáÅŒÇ ́ ѧ¹Ñé¹ÀÒ¤ÃÑ°¨Ö§μŒÍ§¾ÂÒÂÒÁ·Õè̈ Ðà¾ÔèÁ·Ñ駨íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇáÅÐÃÒÂä Œ́·ÕèࢌһÃÐà·È â´ÂÅ´¡ÒþÖ觾ҡÒ÷‹Í§à·ÕèÂÇà¾×èÍ¡Òþѡ¼‹Í¹Å§áÅзíÒãËŒμÅÒ´·‹Í§à·ÕèÂÇÁÕ¤ÇÒÁËÅÒ¡ËÅÒÂÁÒ¡¢Öé¹ à¾×èÍãËŒ¤Ãͺ¤ÅØÁ¶Ö§·Ø¡ Ø̈´»ÃÐʧ¤ ¢Í§¹Ñ¡·‹Í§à·ÕèÂÇ àª‹¹ ¹Ñ¡·‹Í§à·ÕèÂÇà¾×è͸ØáԨ ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¹Í¡¨Ò¡¹ÕéÁÕ¢ŒÍÊѧà¡μÇ‹Ò»ÃЪҡâͧ»ÃÐà·È¾Ñ²¹ÒáŌǷÕèáÊǧËÒ¡ÒÃμÃǨÃÑ¡ÉÒã¹μ ‹Ò§á´¹ÁÕ í̈ҹǹà¾ÔèÁÁÒ¡¢Öé¹à¹×èͧ¨Ò¡¤‹Ò㪌¨‹Ò·ҧ¡ÒÃá¾·Â ã¹»ÃÐà·È¾Ñ²¹ÒáÅŒÇÊÙ§ÁÒ¡áÅСÒÃÃͤÔÇà¾×èÍμÃǨÃÑ¡ÉÒ Ê‹Ç¹ãËÞ‹μŒÍ§Ã͹ҹ (Awadzi & Panda, 2006) Œ́ÇÂàËμعÕéÀÒ¤ÃÑ°Ö̈§μÃÐ˹ѡ¶Ö§ÈÑ¡ÂÀÒ¾¢Í§μÅÒ´ÅÙ¡¤ŒÒ¡ÅØ‹Á¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â áÅÐä´Œ Ñ̈´ÊÃÃáËÅ‹§·Ø¹à¾×èÍ

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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 5

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¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â໚¹Ê‹Ç¹μÅÒ´·Õèà¡Ố ãËÁ‹¢Í§ÍØμÊÒË¡ÃÃÁ¡Ò÷‹Í§à·ÕèÂÇáÅзÇÕ¤ÇÒÁÊíÒ¤ÑÞà¾ÔèÁ¢Öé¹ã¹ÃÐÂÐäÁ‹¡Õ軂·Õ輋ҹÁÒ μÅÒ´¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ËÁÒ¶֧ ¹Ñ¡·‹Í§à·ÕèÂÇ·Õèä´ŒÃѺáç¨Ù§ã¨´ŒÇÂàËμؼŷҧàÈÃÉ°¡Ô¨ã¹¡ÒÃàÅ×Í¡·Õè¨ÐÃѺ¡ÒÃÃÑ¡ÉÒ·Ò§¡ÒÃá¾·Â μÒÁ¤ÇÒÁμŒÍ§¡Òâͧμ¹ã¹μ‹Ò§»ÃÐà·È (Jones & Keith, 2006) Youngman (2010) ÃкØÇ‹Ò»ÃÔÁÒ³¤ÇÒÁμŒÍ§¡Òâͧ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ·ÑèÇâÅ¡ÍÂÙ‹·ÕèÃдѺâ´Âà©ÅÕè 5 Ōҹ¤¹μ‹Í»‚ áÅÐã¹»‚ ¾.È. 2551 áÅÐ 2553 ªÒÇÊËÃÑ°ÍàÁÃÔ¡ÒÁÕ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â »ÃÐÁÒ³ 2 Ōҹ¤¹ áÅÐ 6 Ōҹ¤¹ μÒÁÅíҴѺ (Kher, 2006) ¡ÒÃãËŒºÃÔ¡ÒÃÊíÒËÃѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃᾷ ẋ§Í͡໚¹ 3 ¡ÅØ‹Á Ñ́§¹Õé ¡ÅØ‹Á·Õè 1 ¡Òü‹ÒμÑ´·ÑèÇä» àª‹¹ ¡Ò÷íÒ¿˜¹ ÈÑÅ¡ÃÃÁμ¡á싧à¾×èͤÇÒÁ§ÒÁ ¡ÅØ‹Á·Õè 2 ¡Òü‹ÒμÑ´·ÕèÁÕ¤ÇÒÁÊÅѺ«Ñº«ŒÍ¹ ઋ¹ ¡ÒÃÃÑ¡ÉÒâäÁÐàÃç§ ¡Òü‹ÒμÑ´ÃÑ¡ÉÒâäËÑÇ㨠áÅСÒÃà»ÅÕ蹶‹ÒÂÍÇÑÂÇÐáÅСÃд١ áÅСÅØ‹ÁÊØ´·ŒÒ ¡ÒÃμÃǨÊØ¢ÀÒ¾ËÃ×Í¡ÒÃμÃǨ¤Ñ´¡Ãͧâä ʋǹ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·ÂμÒÁÃÒ§ҹ¢Í§ Marlowe and Sullivan (2007) ẋ§Í͡໚¹ 3 ¡ÅØ‹Á ઋ¹¡Ñ¹ ä Œ́á¡‹ ä Œ́á¡‹ ¡ÅØ‹Á·Õè 1 ¼ÙŒ·ÕèäÁ‹ä Œ́·íÒ»ÃСѹÊØ¢ÀÒ¾ (¼ÙŒ·ÕèàÅ×Í¡äÁ‹·íÒ»ÃСѹÊØ¢ÀÒ¾à¾ÃÒÐμŒ¹·Ø¹¤‹Ò㪌 ‹̈Ò´ŒÒ¹ÊØ¢ÀÒ¾·ÕèÊÙ§) ¡ÅØ‹Á·Õè 2 ¼ÙŒ·ÕèäÁ‹ÊÒÁÒö㪌»ÃСѹÊØ¢ÀҾ䴌 (¼ÙŒ·Õè·íÒ»ÃСѹÊØ¢ÀÒ¾áμ‹áºº»ÃСѹÊØ¢ÀÒ¾·ÕèÁÕÍÂÙ‹ äÁ‹ä´Œ¤Ãͺ¤ÅØÁ¤‹Ò㪌 ‹̈Ò·Õèà¡Ô´¢Ö鹨ÃÔ§) áÅÐ ¡ÅØ‹Á·Õè 3 ¼ÙŒ·ÕèäÁ‹¼‹Ò¹à¡³± ·Õè¨Ð·íÒ»ÃСѹÊØ¢ÀҾ䴌 (¼ÙŒ·ÕèÁÕâä»ÃШíÒμÑÇáÅÐÁÕ¡ÒÃÃÑ¡ÉÒäÁ‹¼‹Ò¹μÒÁࡳ± Ẻ»ÃСѹÊØ¢ÀÒ¾) ¨Ò¡¡ÒÃÈÖ¡ÉҢͧ Smith and Forgione (2007) ¾ºÇ‹Ò»˜¨ Ñ̈·ÕèÊ‹§¼Å¡Ãзºμ ‹Í¡ÒÃàÅ×͡ʶҹ·Õ跋ͧà·ÕèÂÇàªÔ§¡ÒÃá¾·Â ä Œ́á¡‹ ÊÀÒ¾àÈÃÉ°¡Ô¨ ºÃÃÂÒ¡ÒÈ·Ò§¡ÒÃàÁ×ͧ ¹âºÒ·ҧ¡®ËÁÒ ¢³Ð·Õ軘¨ Ñ̈·ÕèÊ‹§¼Å¡Ãзºμ‹Í¡ÒÃàÅ×Í¡ÊÔè§ÍíҹǤÇÒÁÊдǡ·Ò§¡ÒÃá¾·Â ä Œ́á¡‹ ÃÒ¤Ò¤‹Ò㪌¨‹Ò ¡ÒÃä´ŒÃѺ½ƒ¡ÍºÃÁ ¤Ø³ÀÒ¾¢Í§¡Òà Ù́áÅ áÅСÒÃä´ŒÃѺ¡ÒÃÃѺÃͧ¤Ø³ÀÒ¾âç¾ÂÒºÒÅ Ye, Zhang, and Yuen (2011) ÈÖ¡ÉÒàÃ×èͧ»˜¨ Ñ̈ÂáÅÐÍØ»ÊÃä·ÕèÁÕ¼Åμ‹Íáç¨Ù§ã¨ã¹¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â â´Âà¡çºμÑÇÍ‹ҧ¨Ò¡¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ã¹Î‹Í§¡§ ä Œ́¢ŒÍÊÃØ»¤×Í áç¨Ù§ã¨¢Í§¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â Í͡໚¹ 4 »ÃÐàÀ· ́ ѧ¹Õé 1. »̃¨ Ñ̈Âáç¼ÅÑ¡ 2. »̃¨ Ñ̈Âáç Ö́§ 3.»̃¨ Ñ̈ÂÊÔè§ÍíҹǤÇÒÁÊдǡ áÅÐ 4. ¢ŒÍ¾Ô¨ÒóÒÍ×è¹æ ÍÒ·Ô ¤Ø³ÅѡɳТͧʶҹ·Õ跋ͧà·ÕèÂÇ ÃÐÂÐàÇÅÒ·Õè㪌 ·Ñȹ¤μÔ㹡ÒÃãËŒºÃÔ¡Òà áÅФسÀÒ¾¢Í§¡ÒúÃÔ¡Òà Heung, Kucukusta, and Song (2010) ÈÖ¡ÉÒàÃ×èͧÍػʧ¤ áÅÐÍØ»·Ò¹¢Í§¡Ò÷‹Í§à·Õè§àªÔ§¡ÒÃá¾·Â ÊíÒËÃѺ´ŒÒ¹Íػʧ¤ ¤×Í ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ·ÕèÁÕÍíÒ¹Ò¨«×éͨÐàÅ×Í¡ÃѺ¢ŒÍÁÙÅà¡ÕèÂǡѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¼‹Ò¹·Ò§¡ÒÃâ¦É³Ò ʋǹ´ŒÒ¹ÍØ»·Ò¹ »ÃСͺ´ŒÇ â¤Ã§ÊÌҧ¾×é¹°Ò¹ ¡ÒÃÊ‹§àÊÃÔÁ¡ÒâÒ áÅСÒÃÊ×èÍÊÒà ¹Í¡à˹×ͨҡ¹Ñé¹ÂѧÁÕ¡ÒÃÈÖ¡ÉÒÇÔ Ñ̈ÂàÃ×èͧ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ã¹»ÃÐà´ç¹μ‹Ò§æ ઋ¹ Åѡɳзҧ¨ÔμÇÔ·ÂҢͧ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¤ÇÒÁ¾Ö§¾Í㨠áç Ù̈§ã¨ ÍØ»ÊÃä áÅФÇÒÁáμ¡μ‹Ò§·Ò§ÇѲ¹¸ÃÃÁ ¨Ò¡¡Ò÷º·Ç¹ÇÃó¡ÃÃÁ¢ŒÒ§μŒ¹¾ºÇ‹Ò Smith and Forgione (2007) áÅÐ Heunget al. (2010) ÁÕ¤ÇÒÁàËç¹ÊÍ´¤ÅŒÍ§¡Ñ¹Ç‹ÒÊÀÒ¾àÈÃÉ°¡Ô¨ ઋ¹ â¤Ã§ÊÌҧ¾×é¹°Ò¹ ໚¹»̃¨ Ñ̈·ÕèÊ‹§¼Åμ‹Í¡ÒÃàÅ×͡ʶҹ·Õ跋ͧà·ÕèÂÇàªÔ§¡ÒÃᾷ ʋǹ Œ́Ò¹¤Ø³ÀÒ¾¡ÒúÃÔ¡ÒÃ໚¹»̃¨ Ñ̈·Õè Smith and Forgione (2007) áÅÐ Ye et al. (2011) ¾ºÇ‹Ò໚¹»̃¨ Ñ̈ÂËÅÑ¡·Õè¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃᾷ 㪌ã¹

sutti 89.indd 5sutti 89.indd 5 3/26/58 BE 11:59 AM3/26/58 BE 11:59 AM

6 SUTHIPARITHAT Vol.29 No.89 January - March 2015

¡ÒþԨÒóÒàÅ×͡ʶҹ·ÕèÃѺºÃÔ¡ÒáÒÃÃÑ¡ÉÒ áÅÐÂѧÁÕ»˜¨ Ñ̈·Õèà¡ÕèÂÇ¢ŒÍ§Í×è¹æ 㹡ÒÃÈÖ¡ÉÒ¤ÃÑ駹Õé¨Ðẋ§»̃¨ Ñ̈·Õèà¡ÕèÂÇ¢ŒÍ§¡Ñº¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â Í͡໚¹ 2 ¡ÅØ‹Á ¡ÅØ‹Ááá ¤×Í »˜¨ Ñ̈ÂÃдѺ»ÃÐà·È 䴌ᡋ ÊÀÒ¾àÈÃÉ°¡Ô¨ (â¤Ã§ÊÌҧ¾×é¹°Ò¹) ºÃÃÂÒ¡ÒÈ·Ò§¡ÒÃàÁ×ͧ ÃÐàºÕº¢ŒÍºÑ§¤Ñº·Ò§¡®ËÁÒ ¡ÅØ‹Á·ÕèÊͧ ¤×Í »˜¨ Ñ̈ÂÃдѺͧ¤ ¡Ã (âç¾ÂÒºÒÅ) 䴌ᡋ ÃÒ¤Ò ÃÐÂÐàÇÅÒ·Õè㪌㹡ÒÃÃÑ¡ÉÒ ¤Ø³ÀÒ¾¡ÒúÃÔ¡Òà ¡Òýƒ¡ÍºÃÁºØ¤Åҡ÷ҧ¡ÒÃá¾·Â ¡ÒÃÃѺÃͧ¤Ø³ÀÒ¾¢Í§âç¾ÂÒºÒÅ ¡ÒÃÊ‹§àÊÃÔÁ¡ÒÃμÅÒ´ (¡ÒÃâ¦É³Ò ¡ÒÃÊ‹§àÊÃÔÁ¡ÒâÒ ¡ÒÃÊ×èÍÊÒûÃЪÒÊÑÁ¾Ñ¹ ̧) â´Â¨Ð¹íÒ»˜¨ Ñ̈ÂàËÅ‹Ò¹ÕéÁÒÇÔà¤ÃÒÐË â´Â㪌μÑÇẺ SWOT áÅйíÒàʹÍá¹Ç·Ò§á¡Œä¢»˜ÞËÒàªÔ§¡ÅÂØ·¸ ¢Í§μÅÒ´¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¢Í§»ÃÐà·Èä·Â

ÅíҴѺ¡ÒþѲ¹Ò¢Í§¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ã¹»ÃÐà·Èä·Â ¡ÒÃàμÔºâμ¢Í§¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ·Ñ駨ҡμÑÇàÅ¢»ÃÔÁÒ³¡ÒÃŧ·Ø¹áÅÐÍÑμÃÒ¡ÒèŒÒ§§Ò¹·Õèà¾ÔèÁ¢Öé¹ Ê‹§¼ÅãËŒÀÒ¤àÍ¡ª¹à¢ŒÒÁÒ»ÃСͺ¸ØáԨ´ŒÒ¹¡Òà Ù́áÅÊØ¢ÀÒ¾ÁÒ¡¢Öé¹ â´Â੾ÒÐã¹»ÃÐà·È¡íÒÅѧ¾Ñ²¹Ò (Connell, 2011) à¹×èͧ¨Ò¡¤ÇÒÁä´Œà»ÃÕºàªÔ§μ Œ¹·Ø¹¢Í§»ÃÐà·È¡íÒÅѧ¾Ñ²¹Òª‹ÇÂãËŒÀÒ¤àÍ¡ª¹¼ÙŒãËŒºÃÔ¡ÒôŒÒ¹ÊØ¢ÀÒ¾ÊÒÁÒöÍ͡ẺÃٻẺ¡ÒúÃÔ¡Ò÷Õè´Ö§ Ù́´ã¨¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃᾷ 䴌͋ҧÁÕ»ÃÐÊÔ·¸Ô¼Å ઋ¹ ÁÕÍÑμÃÒ¤‹ÒºÃÔ¡ÒÃμíèÒ¡Ç‹Ò ÍÑμÃÒʋǹ í̈ҹǹ¾ÂÒºÒÅμ‹Í¼ÙŒ»†ÇÂÊÙ§¡Ç‹ÒàÁ×èÍà»ÃÕºà·Õº¡Ñº»ÃÐà·È·Õè¾Ñ²¹ÒáÅŒÇ (M2Presswire, 2008) ¹Í¡¨Ò¡¹Ñé¹Ê¶Ò¹¾ÂÒºÒÅàÍ¡ª¹¢Í§»ÃÐà·È¡íÒÅѧ¾Ñ²¹Òã¹ËÅÒÂæ »ÃÐà·È ÁÕ¡ÒèѴËÒà¤Ã×èͧÍíҹǤÇÒÁÊдǡ·Õè¤Ãº¶ŒÇ¹ãˌᡋ¼ÙŒ»†Ç 㪌෤â¹âÅÂշѹÊÁÑÂÅ‹ÒÊØ´·Ò§¡ÒÃᾷ 㹡ÒÃμÃǨÃÑ¡ÉÒ ãËŒºÃÔ¡ÒáÒÃÃÑ¡ÉÒ·ÕèÁÕ¤ÇÒÁÊÅѺ«Ñº«ŒÍ¹ä Œ́â´Â·ÕèÁÕμŒ¹·Ø¹μíèÒ¡Ç‹Ò»ÃÐà·È·Õè¾Ñ²¹ÒáÅŒÇ ÊíÒËÃѺ»ÃÐà·Èä·Â¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ÁÕ¡ÒÃàμÔºâμà¾ÔèÁ¢Öé¹Í‹ҧÁÒ¡μÑé§áμ ‹»‚ ¾.È. 2550 ໚¹μ Œ¹ÁÒ ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃᾷ ʋǹãËÞ‹ÁÒ¨Ò¡ÀÙÁÔÀÒ¤ÂØâû àÍàªÕÂáÅÐμÐÇѹÍÍ¡¡ÅÒ§ áÅШҡ¢ŒÍÁÙÅʶÔμԢͧ Passport (2011) ¨íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ä´Œà¾ÔèÁ¢Öé¹ÃŒÍÂÅÐ 20 ʋǹ»ÃÔÁÒ³¡ÒÃ㪌̈ ‹ÒÂÊíÒËÃѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Âä Œ́à¾ÔèÁ¢Öé¹ÃŒÍÂÅÐ 116 ¨Ò¡»‚ ¾.È. 2550-2553 (´ÙμÒÃÒ§·Õè 1)

μÒÃÒ§·Õè 1 áÊ´§ í̈ҹǹ¹Ñ¡·‹Í§à·ÕèÂÇáÅлÃÔÁÒ³¡ÒÃ㪌 ‹̈ÒÂÊíÒËÃѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â

»‚ ¾.È. ¨íҹǹ¹Ñ¡·‹Í§à·ÕèÂÇ »ÃÔÁÒ³¡ÒÃ㪌 ‹̈Ò (ŌҹºÒ·)

2553 1,580,000 20,269.00

2552 1,260,000 15,5454.00

2551 1,360,000 12,455.20

2550 1,325,000 9,390.86

·ÕèÁÒ: Passport (2011, p. 18)

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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 7

ÊÒàËμØ·Õè¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¢Í§»ÃÐà·Èä·Âà¾ÔèÁ¢Öé¹Í‹ҧ¡ŒÒÇ¡ÃÐâ´´äÁ‹Ç‹Ò¨Ð໚¹í̈ҹǹ¹Ñ¡·‹Í§à·ÕèÂÇËÃ×Í»ÃÔÁÒ³¡ÒÃ㪌¨‹Ò à¹×èͧÁÒ¨Ò¡¤Ø³ÀÒ¾¢Í§¡ÒúÃÔ¡Òèҡᾷ áÅÐ

¾ÂÒºÒÅ·Õ輋ҹ¡Òýƒ¡ÍºÃÁÁÒÍ‹ҧ´ÕàÂÕèÂÁ ¡ÒùíÒà·¤â¹âÅÂÕáÅÐÍØ»¡Ã³·Ò§¡ÒÃá¾·Â ·Õè·Ñ¹ÊÁÑÂÁÒ㪌㹡Ãкǹ¡ÒÃÃÑ¡ÉÒ ÃÇÁ¶Ö§¡ÒÃμ ŒÍ¹ÃѺ¼ÙŒ»†ÇÂáÅÐÞÒμÔÍ‹ҧ ṌàÂÕèÂÁ (Connell, 2011) ã¹·Ò§¡ÅѺ¡Ñ¹¤‹Ò㪌̈ ‹ÒÂμÃǨÃÑ¡ÉÒã¹»ÃÐà·Èä·ÂÁÕÃÒ¤ÒμíèÒ¡Ç‹ÒÁÒ¡àÁ×èÍà·Õº¡Ñº¤‹Ò㪌̈ ‹ÒÂμÃǨÃÑ¡ÉÒã¹»ÃÐà·È¾Ñ²¹ÒáÅŒÇ (´ÙμÒÃÒ§·Õè 2) ´ŒÇÂàËμعÕé¹Ñ¡·‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â »ÃÐàÀ·ÃÒºؤ¤Å¨Ò¡»ÃÐà·È¾Ñ²¹ÒáÅŒÇËÅÒÂæ »ÃÐà·ÈäÁ‹Ç‹Ò¨Ð໚¹¼ÙŒ·ÕèäÁ‹ä´Œ·íÒ»ÃСѹÊØ¢ÀÒ¾ ¼ÙŒ·ÕèäÁ‹ÊÒÁÒö㪌»ÃСѹÊØ¢ÀҾ䴌 ËÃ×ͼٌ·ÕèäÁ‹¼‹Ò¹à¡³± ·Õè¨Ð·íÒ»ÃСѹÊØ¢ÀҾ䴌 μ ‹Ò§áÊǧËÒâÍ¡ÒÊ·Õè¨ÐࢌÒÃѺ¡ÒÃÃÑ¡ÉÒã¹μ‹Ò§»ÃÐà·È·ÕèÁÕ¤‹Ò㪌 ‹̈Ò·ÕèμíèÒ¡Ç‹Ò áμ‹ÁÕÃÐÂÐàÇÅÒࢌҤÔÇÃÍÃѺ¡ÒÃÃÑ¡ÉÒ·ÕèÊÑé¹¡Ç‹Ò (International Medical Travel Journal, 2010) ÁÕ¢ŒÍÁÙÅÃкØÇ‹ÒÍÑμÃÒ¤ÇÒÁÊíÒàÃ稢ͧ¡Òü‹ÒμÑ´¢Í§á¾·Â ä·Â·Ñ´à·ÕÂÁ¡Ñ¹¡ÑºÍÑμÃÒ¤ÇÒÁÊíÒàÃ稢ͧᾷ 㹻ÃÐà·È·Õè¾Ñ²¹ÒáÅŒÇ áÅкÃÔ¡Ò÷ҧ¡ÒÃá¾·Â ¢Í§ä·Â¡çÂѧ෋Òà·ÕÂÁ¡Ñº»ÃÐà·ÈÊÔ§¤â»Ã Ö̈§ Ñ̈´ä´ŒÇ‹Ò»ÃÐà·Èä·Â໚¹»ÃÐà·È·ÕèÁÕ¤ÇÒÁ¡ŒÒÇ˹ŒÒ¢Í§ºÃÔ¡Ò÷ҧᾷÂÍѹ Ñ́ºμŒ¹æ ã¹ÀÙÁÔÀÒ¤àÍàªÕ μÒÁÃÒ§ҹ¢Í§ Health and Wellness Tourism-Thailand (2013) ¡Å‹ÒÇÇ‹Ò ÃÑ°ºÒÅä·Âä´ŒÁÕ¹âºÒ·Õè¨Ð¾Ñ²¹ÒºÃÔ¡Ò÷ҧ¡ÒÃá¾·Â Í‹ҧμ‹Íà¹×èͧà¾×èÍãËŒ¼‹Ò¹à¡³±ÁÒμðҹÊÒ¡Å áÅÐâç¾ÂÒºÒÅàÍ¡ª¹¢Í§ä·Âä Œ́ࢌÒÁÒÁÕº·ºÒ·ÊíÒ¤ÑÞÍ‹ҧÁҡ㹡ÒüÅÑ¡ Ñ́¹¹âºÒ´ŒÒ¹¹ÕéãËŒà¡Ô´¼ÅÊíÒàÃç¨

μÒÃÒ§·Õè 2 áÊ´§¤‹Ò㪌 ‹̈Ò¡ÒÃÃÑ¡ÉÒ·Ò§¡ÒÃá¾·Â à»ÃÕºà·ÕºÃÒ»ÃÐà·È (˹‹ÇÂ: ºÒ·)¡ÒÃÃÑ¡ÉÒ

·Ò§¡ÒÃá¾·Â ä·Â ÊÔ§¤â»Ã ÍÔ¹à Ṍ àÁç¡«Ôâ¡ ÊËÃÑ°ÍàÁÃÔ¡Ò

¡ÒâÂÒÂËÅÍ´àÅ×Í´ËÑÇ㨴ŒÇºÍÅÅÙ¹ (Angioplastry)

462,840.- 462,840.- 335,160.- 526,680.- 1,963,080.-

¡Òü‹ÒμÑ´ËÑÇã¨áºººÒ¾ÒÊ(Heart Bypass)

414,960.- 718,200.- 351,120.- 845,880.- 4,053,840.-

¡Òü‹ÒμÑ´àμŒÒ¹Á(Mastectormy)

319,200.- 462,840.- 287,280.- 319,200.- 766,080.-

¡Òü‹ÒμÑ´Á´ÅÙ¡(Hysterectormy)

159,600.- 223,440.- 159,600.- 223,440.- 638,400.-

¡Òü‹ÒμÑ´à»ÅÕè¹¢ŒÍÊÐ⾡à·ÕÂÁ(Hip Replacement)

414,960.- 718,200.- 351,120.- 845,880.- 4,053,840.-

·ÕèÁÒ: SureryPlanet (2011)

sutti 89.indd 7sutti 89.indd 7 3/26/58 BE 11:59 AM3/26/58 BE 11:59 AM

8 SUTHIPARITHAT Vol.29 No.89 January - March 2015

âç¾ÂÒºÒÅ¡Ãا෾ ¤×ÍμÑÇÍ‹ҧ¢Í§âç¾ÂÒºÒÅàÍ¡ª¹¢Í§ä·Â·Õ輋ҹࡳ± ÁÒμðҹáÅÐä Œ́ÃѺ¡ÒÃÂÍÁÃѺã¹ÃÐ Ñ́ºÊÒ¡Å âç¾ÂÒºÒÅ¡Ãا෾¨Ñ́ ໚¹âç¾ÂÒºÒÅàÍ¡ª¹ªÑé¹¹íҢͧä·Â·Õè์¹¤ÇÒÁÊíÒ¤ÑޡѺ¼ÙŒ»†ÇªÒÇμ‹Ò§ªÒμÔ ÁÕËÇÁÁ×͡Ѻâç¾ÂÒºÒÅËÅÒÂáË‹§μÒÁÊÒ¢Ò¤ÇÒÁàªÕèÂǪÒÞ㹡ÒÃÃÑ¡ÉÒ੾Òзҧ ઋ¹ âäËÑÇã¨áÅÐÁÐàÃç§ ´ŒÇÂà¤Ã×èͧÁ×Í¡ÒÃÃÑ¡ÉÒ·ÕèÁÕ¤ÇÒÁÅÐàÍÕ´áÅзѹÊÁÑ âç¾ÂÒºÒÅàÍ¡ª¹ªÑé¹¹íҢͧä·ÂÍÕ¡áË‹§Ë¹Ö觤×Íâç¾ÂÒºÒÅ» ÂÐàÇ· ä´Œ¡‹ÍμÑé§á¼¹¡¡ÒÃÃÑ¡ÉÒ¾ÔàÈÉ·ÕèÁÕ¤ÇÒÁàªÕèÂǪÒÞ¡ÒÃÃÑ¡ÉÒ੾Òзҧ 䴌ᡋ âäËÑÇ㨠âä»ÃÐÊÒ· âäÊÙμÔ¹ÃÕàǪ ¹Í¡¨Ò¡¹Ñé¹ÂѧÁÕâç¾ÂÒºÒźíÒÃاÃÒɮà «Öè§ä´ŒÃѺ¡ÒÃÂÍÁÃѺNjÒ໚¹âç¾ÂÒºÒÅàÍ¡ª¹¢Í§ä·Â·ÕèÁÕª×èÍàÊÕ§ÁÒ¡·ÕèÊǾ ã¹μÅÒ´¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Âã¹ÃÐ Ñ́º¹Ò¹ÒªÒμÔ âç¾ÂÒºÒÅáË‹§¹Õéä Œ́ÃѺ¡ÒÃÂÍÁÃѺ¨Ò¡¼ÙŒ»†ÇÂã¹ÃдѺ¹Ò¹ÒªÒμÔã¹àÃ×èͧ¤Ø³ÀÒ¾áÅÐÁÒμðҹÃÐ Ñ́ºÊ٧㹡ÒÃμÃǨÃÑ¡ÉÒâ´Â¼‹Ò¹¡ÒÃÃѺÃͧ¤Ø³ÀÒ¾¨Ò¡ The Joint Commission International (JCI) »˜¨ Ø̈ºÑ¹âç¾ÂÒºÒÅÊÒÁÒöÃͧÃѺ¼ÙŒ»†ÇÂä´Œ¶Ö§ 428 àμÕ§ áÅÐÁÕ¡ÒÃμÃǨÃÑ¡ÉÒ¼ÙŒ»†ÇÂμ‹Ò§ªÒμÔÁÒ¡¡Ç‹Ò 200 »ÃÐà·È í̈ҹǹâ´Âà©ÅÕè 420,000 ¤¹μ‹Í»‚ ÁպؤÅҡ÷ҧ¡ÒÃá¾·Â ¶Ö§ 2,100 ¤¹ â´ÂʋǹãËÞ‹ä´ŒÃѺãº

»ÃСÒȹÕºÑμÃáÅм‹Ò¹¡ÒÃͺÃÁÃдѺ¹Ò¹ÒªÒμÔ áÅÐâç¾ÂÒºÒÅÂѧ㪌 Global Care Solution’s Hospital 2000 «Öè§à»š¹Ãкºà·¤â¹âÅÂÕÊÒÃʹà·È·Ò§ÊØ¢ÀÒ¾·ÕèÁÕ¤ÇÒÁÅÐàÍÕ´áÅзѹÊÁÑ ¶Ù¡Í͡ẺÁÒà¾×èÍÍíҹǤÇÒÁÊдǡ㹡Òúѹ·Ö¡¢ŒÍÁÙżٌ»†ÇÂẺÍÔàÅç¡·ÃÍ¹Ô¤Ê »‡Í§¡Ñ¹¡ÒÃμÔ´μ ‹Í¢Í§ÂÒÍѹμÃÒ áÅкÙóҡÒáÒèѴ¡Òüٌ»†ÇÂáÅÐÃкº»¯ÔºÑμÔ¡ÒÃâç¾ÂÒºÒÅÍ‹ҧàμçÁÃٻẺ ÂÔè§ä»¡Ç‹Ò¹Ñé¹âç¾ÂÒºÒÅÂѧ¡‹ÍÊÌҧÍÒ¤ÒÃÊÙ§ 22 ªÑé¹ ¾ÃŒÍÁ·Õè¨Í´Ã¶ 700 ¤Ñ¹ â´Âà» ´·íÒ¡ÒÃàÁ×èÍ»‚ ¾..È. 2551 à¾×èÍãˌ໚¹ä»μÒÁÁÒμðҹàÃ×èͧÍÒ¤ÒÃâç¾ÂÒºÒÅáÅФÇÒÁ»ÅÍ´ÀÑ¢ͧ»ÃÐà·ÈÊËÃÑ°ÍàÁÃÔ¡ÒÍÕ¡ Œ́Ç Í‹ҧäáçμÒÁ ¡ÒÃÊ‹§àÊÃÔÁãËŒ»ÃÐà·Èä·Â¡ÅÒÂ໚¹Èٹ¡ÅÒ§¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¢Í§ÀÙÁÔÀÒ¤àÍàªÕ ¹Ñºà»š¹¤ÇÒÁ·ŒÒ·Ò¤ÃÑé§ãËÁ‹¢Í§·Ø¡ÀҤʋǹäÁ‹Ç‹Ò¨Ð໚¹ÀÒ¤ÃÑ°ËÃ×ÍÀÒ¤àÍ¡ª¹ â´Â੾ÒÐÍ‹ҧÂÔè§ÀÒ¤ÃÑ°μ ŒÍ§à»š¹Ê‹Ç¹ÊíÒ¤ÑÞ㹡ÒüÅÑ¡ Ñ́¹áÅÐʹѺʹع¼‹Ò¹ 2 ˹‹Ç§ҹËÅÑ¡ »ÃСͺ´ŒÇ ¡Ò÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â áÅСÃзÃǧ¡Ò÷‹Í§à·ÕèÂÇáÅСÕÌÒ ´Ñ§àª‹¹·Õèà¤Â·íÒãËŒμÅÒ´·‹Í§à·ÕèÂÇà¾×èÍ¡Òþѡ¼‹Í¹áÅÐμÅÒ´·‹Í§à·ÕèÂÇà¾×è͸ØáÔ̈ ¢Í§ä·Â»ÃÐʺ¤ÇÒÁÊíÒàÃç̈ Í‹ҧ§´§ÒÁÁÒáÅŒÇã¹Í´Õμ (Rittichainuwat, Qu, & Brown, 2001)

¡ÒÃÇÔà¤ÃÒÐË â´Â㪌μÑÇẺ SWOT ÊíÒËÃѺ¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ¢Í§ä·ÂØ̈´á¢ç§ (Strengths)

Ø̈´á¢ç§à»š¹¤ÇÒÁÊÒÁÒöÀÒÂã¹Í§¤ ¡Ã·Õè¨Ð¹íÒÍÍ¡ÁÒ㪌à¾×èÍãˌ໚¹¢ŒÍä´Œà»ÃÕºã¹àªÔ§¡ÅÂØ·¸ ઋ¹ ¡Ò÷íÒÇÔ Ñ̈·Õèà˹×Í¡Ç‹Ò áÅСÒþѲ¹Ò¹ÇÑμ¡ÃÃÁ 㹡óբͧ»ÃÐà·Èä·Â¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â ÁÕ Ø̈´á¢ç§ 4 »ÃСÒà Ñ́§¹Õé »ÃСÒ÷Õè 1 »ÃÐà·Èä·ÂÁÕ¡ÒúÃÔ¡Ò÷ҧ¡ÒÃá¾·Â ã¹ËÅÒ¡ËÅÒÂÊÒ¢ÒáÅÐÁդسÀÒ¾ã¹ÃÒ¤Ò·ÕèäÁ‹ÊÙ§¨¹à¡Ô¹ä»àÁ×èÍà»ÃÕºà·Õº¡Ñº»ÃÐà·Èã¹á¶ºμÐÇÑ¹μ¡ âç¾ÂÒºÒŢͧä·ÂÁÕºÃÔ¡ÒáÒÃÃÑ¡ÉÒ·ÕèÁÕÁÒμðҹÃдѺâÅ¡ã¹à¡×ͺ·Ø¡ÊÒ¢Ò àª‹¹ âäËÑÇ㨠(Cardiology) ¡Òü‹ÒμÑ´·Ãǧ͡ (Cardiothoracic surgery) ¡ÒÃà»ÅÕè¹¢ŒÍμ‹Í (Joint replacement) ¡Òü‹ÒμÑ´¡Ãд١ (Orthopedic surgery) âäà¡ÕèÂǡѺÃкº·Ò§à´Ô¹ÍÒËÒÃáÅÐÅíÒäÊŒ (Gastroenterology) ¡ÒÃà»ÅÕ蹶‹ÒÂÍÇÑÂÇÐà¾È (Sex transplants) ¡Òü‹ÒμÑ´ÈÑÅ¡ÃÃÁ¾ÅÒÊμÔ¡ (Plastic surgery) áÅзѹμ¡ÃÃÁ (Dentistry) ઋ¹ ¡Ã³Õ¡Òü‹ÒμÑ´ËÑÇã¨áºººÒ¾ÒÊ (Heart bypass) ÁÕ¤‹Ò㪌 ‹̈ÒÂ

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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 9

㹡ÒÃÃÑ¡ÉÒμíèÒ¡Ç‹ÒÊÔ§¤â»Ã»ÃÐÁҳÌÍÂÅÐ 42 μíèÒ¡Ç‹Ò΋ͧ¡§ 2 à·‹Ò áÅÐμíèÒ¡Ç‹ÒÊËÃÑ°ÍàÁÃÔ¡Ò¶Ö§ 10 à·‹Ò (Surgeryplanet, 2011) »ÃСÒ÷Õè 2 ÃÑ°ºÒŢͧ»ÃÐà·Èä·ÂãËŒ¡ÒÃʹѺʹع¡Ò÷‹Í§à·ÕèÂÇàªÔ§¡ÒÃá¾·Â Í‹ҧࢌÁá¢ç§ ÁÕ¡ÒûÃÐÊÒ¹§Ò¹Ã‹ÇÁÁ×͡ѹÃÐËÇ‹Ò§ÀÒ¤Ê‹Ç¹μ ‹Ò§æ 㹡Òê‹ÇÂàÊÃÔÁÈÑ¡ÂÀÒ¾¢Í§ÍØμÊÒË¡ÃÃÁ¡Ò÷‹Í§à·ÕèÂÇ ̈ ÐàËç¹ä Œ̈́ Ò¡ÀÒ¤ÃÑ°ÁÕ¡ÒþѲ¹ÒÇÔÊÑ·ÑȹáÅзÔÈ·Ò§¡Ò÷íÒ§Ò¹ã¹àªÔ§¡ÅÂØ·¸ ËÇÁ¡Ñ¹ÃÐËNjҧ˹‹Ç§ҹ·Õèà¡ÕèÂÇ¢ŒÍ§ ઋ¹ ¡ÃзÃǧÊÒ¸ÒóÊØ¢ ¡ÃзÃǧ¡Ò÷‹Í§à·ÕèÂÇáÅСÕÌÒ ¡Ò÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Â áÅÐÊÒ¡ÒúԹä·Â »ÃСÒ÷Õè 3 â»Ãá¡ÃÁ·Ò§¡ÒÃμÅÒ´·ÕèÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ÍÂ‹Ò§μ ‹Íà¹×èͧ ¡Ò÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·Âä Œ́ࢌÒÁÒÁÕº·ºÒ·ÊíÒ¤ÑÞ㹡Òà Ñ́̈ ·íÒ¡ÒÃμÅҴẺºÙóҡÒÃà¾×èÍÊ‹§àÊÃÔÁ¡Ò÷‹Í§à·ÕèÂÇã¹μÅÒ´μ‹Ò§»ÃÐà·È â´Â¡Ò÷‹Í§à·ÕèÂÇáË‹§»ÃÐà·Èä·ÂÁÕ˹‹Ç§ҹμ‹Ò§æ ÁÒ¡¡Ç‹Ò 18 áË‹§·ÑèÇâÅ¡ ˹‹Ç§ҹàËÅ‹Ò¹Õéä´ŒÃѺÃÒ§ÇÑÅáÅСÒÃÃѺÃͧ¨Ò¡Í§¤ ¡ÃÃдѺ¹Ò¹ÒªÒμÔ àª‹¹ àÃ×èͧ¡ÒþѲ¹Òâ»Ãá¡ÃÁ·Ò§¡ÒÃμÅÒ´ÊíÒËÃѺμÅÒ´¹Ñ¡·‹Í§à·ÕèÂÇ໇ÒËÁÒÂã¹ÃдѺ´ÕàÂÕèÂÁ »ÃСÒ÷Õè 4 âç¾ÂÒºÒÅàÍ¡ª¹ã¹»ÃÐà·Èä·Âä Œ́ãËŒ¤ÇÒÁÊíÒ¤ÑÞÍ‹ҧÁÒ¡ã¹ Œ́Ò¹ÅÙ¡¤ŒÒáÅСÒúÃÔ¡ÒÃμŒÍ¹ÃѺÅÙ¡¤ŒÒ à¾×èÍãËŒÅÙ¡¤ŒÒä´ŒÃѺ»ÃÐʺ¡Òó ·Õè¾ÔàÈÉáÅÐÊÌҧ¤Ø³¤‹ÒμÃÒÊÔ¹¤ŒÒ (Brand equity) ઋ¹ âç¾ÂÒºÒźíÒÃاÃÒÉ®Ãä Œ̈́ Ñ́ ãËŒÁÕºÃÔ¡ÒÃμŒÍ¹ÃѺÅÙ¡¤ŒÒ ઋ¹ ¡ÒÃä»ÃѺÅÙ¡¤ŒÒ·ÕèʹÒÁºÔ¹ ºÃÔ¡ÒÃÅ‹ÒÁá»ÅÀÒÉÒ ÁÕÌҹÊμÒà ºÑ¤áÅÐÌҹáÁ¤â´¹ÑÅ´ μÑé§ÍÂÙ‹ÀÒÂã¹ÍÒ¤ÒÃâç¾ÂÒºÒÅà¾×èÍäÇŒÃѺÃͧÅÙ¡¤ŒÒ ¹Í¡¨Ò¡¹Õéâç¾ÂÒºÒźíÒÃاÃÒɮà ÂѧÁÕÊÔè§ÍíҹǤÇÒÁÊдǡઋ¹à ṌÂǡѺâçáÃÁËÃÙËÃÒÃдѺ 5 ́ ÒÇ àª‹¹ ¡Òà Ñ́̈ àμÃÕÂÁÍÒËÒÃâ´Â¾‹Í¤ÃÑÇÁ×ÍÍÒªÕ¾ »̃¨ Ø̈ºÑ¹âç¾ÂÒºÒźíÒÃاÃÒÉ®ÃÊÒÁÒöºÃÔ¡ÒÃμÃǨÃÑ¡ÉÒ¼ÙŒ»†ÇÂä Œ́¶Ö§ 3,000 ¤¹μ‹ÍÇѹ 㪌àÇÅÒÃÑ¡ÉÒâ´Âà©ÅÕè 45 ¹Ò·Õ áÅÐ ÃÐÂÐàÇÅÒÃͤÔÇà¾Õ§ 17 ¹Ò·Õ (Bumrungrad International Hospital, 2014)

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10 SUTHIPARITHAT Vol.29 No.89 January - March 2015

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สุทธิปริทัศน ปที่ 29 ฉบับที่ 89 มกราคม - มีนาคม 2558 11

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12 SUTHIPARITHAT Vol.29 No.89 January - March 2015

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14 SUTHIPARITHAT Vol.29 No.89 January - March 2015

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Awadzi, W., & Panda, D. (2006). Medical tourism: globalization and marketing of medical services. The Consortium Journal of Hospitality and Tourism, 11(1), 75-81.Bank of Thailand. (2009). Thailand’s economic and monetary conditions in 2008. Bangkok: Bank of Thailand.Bumrungrad International Hospital. (2014). Factsheet: Bumrungrad international a world of care. Retrieved Jan 25, 2014, from http://bh.listedcompany.com/ company_profile.html/print/1?Connell, J. (2011). Medical tourism. Cambridge, MA: CAB International.Fraser Institute. (2011). Wait times for Canadians needing surgery hit an all time high of more than 18 weeks. Retrieved July 15, 2014, from http://www.fraserinstitute.org/commerce.web/newsrelease.aspx.Health and Wellness Tourism-Thailand. (2013). Executive summary health and wellness tourism in Thailand. Retrieved March 10, 2014, from http://www.euromonitor.com/health-and-wellness-tourism-in-thailand/report.Heung, V., Kucukusta, D., & Song, H. (2010). A conceptual model of medical tourism: Implications for future research. Journal of Travel & Tourism Marketing, 27(3), 236-251.International Medical Travel Journal (2010). Thailand: Thailand to boost medical tourism in 2010. International Medical Travel Journal, Retrieved November 25, 2013, from http://www.imtjonline.com/newsJones, C. A., & Keith, L. G. (2006). Medical tourism and reproductive outsourcing: The dawning of new paradigm for healthcare. International Journal of Fertility, 51(6), 251-255.Kher, U. (2006). Outsourcing your heart. Time, 167(22), 44-47.Kotler, P., & Keller, K. L. (2006). Marketing Management. Singapore: Pearson Prentice Hall.M2Presswire. (2008). Asian medical tourism analysis (2008-2012). M2Presswire, Retrieved September 11, 2008, from http://www.reuters.com/article/2008/06/18/ idUS19266+18-Jun-2008+BW20080618Marlowe, J., & Sullivan, P. (2007). Medical tourism: The ultimate outsourcing. Human Resource Planning, 30(2), 8-10.Monetary Policy Group, B. O. T. (2009). Thailand’s economic and monetary conditions in 2008. Bangkok: Bank of Thailand.

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Office of Tourism Development. (2011). Summary of revenue and balance of tourism trade 2010. Bangkok: Tourism Authority of Thailand.Passport. (2011). Global medical tourism briefing: a fast growing niche market. Euromonitor International, 1-36.Rittichainuwat, B. N., Qu, H., & Brown, T. J. (2001). Thailand’s International travel image: Mostly favourable. Cornell Hotel and Restaurant Administration Quarterly, 42(2), 82-95.Smith, P. C., & Forgione, D. A. (2007). Global outsourcing of healthcare: A medical tourism decision model. Journal of Information Technology Case and Application Research, 9(3), 19-30.SureryPlanet. (2011). Comparison of medical treatment costs. Retrieved August 17, 2014, from www.surgeryplanet.comThailand Tourism Report. (2014). International tourist arrivals to Thailand. Bangkok: Ministry of Tourism and Sports.Travel and Tourism-Thailand. (2013). Executive summary travel and tourism in Thailand. Retrieved March 10, 2014, from http://www.euromonitor.com/ travel-and-tourism-in-thailand/report.Ye, B. H., Zhang H. Q., & Yuen, P. P. (2011). Motivations and experiences of Mainland Chinese medical tourists in Hong Kong. Tourism Management, 32(5), 1125-1127.Youngman, I. (2010). Medical tourism facts and figures 2010. An independent report.Yu, J-Y., & Go, T. (2012). A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea. Tourism Management, 33(1), 80-85.

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16 SUTHIPARITHAT Vol.29 No.89 January - March 2015

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The Development of the Poetry of Sorrow in the Rattanakosin Period

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18 SUTHIPARITHAT Vol.29 No.89 January - March 2015

Abstract

This article aims to study the Poetry of Sorrow during the Ratanakosin Period, particularly in terms of its history and development of this genre. Studies and research have found that the Poetry of Sorrow is a type of poetry that lament the loss of the passing away of loved ones, composed for special occasions, such as the passing of a king or royal family members. As such, it is a new literature genre developed during the reign of King Rama I of the Ratakosin Period and still lives on today. Besides expressing sorrows and sadness, the poetry will also eulogize the King and members of the royal family for their good deeds to the country