a study of customer perception towards tvs wego part 2

8/3/2019 A Study of Customer Perception Towards TVS Wego Part 2

http://slidepdf.com/reader/full/a-study-of-customer-perception-towards-tvs-wego-part-2 1/18

A Study of Customer

Perception Towards TVS

Wego – Part 2

Done For Customers who enquired about the

product but didn’t purchase

Done by: Shobhit Prakash



This part of the presentation is based on the

survey conducted on a sample of 30 customerswho enquired about TVS Wego, but then

didn’t purchase the vehicle and tries to

understand the customer perception on whydidn’t they after showing the interest in the

same and suggest the ways on how to improve

the vehicle so as to generate more interest and

bring down the alteration rate so as to have a

much better market share.



Sample Distribution (Male – Female)

21

16

59

2

7

0

5

10

15

20

25

Male Male

Unmarried

Male

Married

Female Female

Unmarried

Female

Married

N u m b e r

Gender



Sample Distribution(Age Group)

2

11

9

4

0 1

3

1

8

5

3

0 1

3

1

3

4

1 0 0 00

2

4

6

8

10

12

18-25 25-30 30-35 35-40 40-45 45-50 50-60

N u m b e r

Age Group

Total

Male

Female



Sample Distribution (Occupation)

Work for an

MNC, 15

Student, 1

Housewife, 5

Self Employed, 4

Retired, 2

Professor, 0

Doctor, 0

Other, 3



Which vehicle did customer

purchase in place of Wego(%)?

Activa

16%

Scooty6%

Access

42%

Rodeo

0%

Duro

0%

Aviator

3%

Pleasure

23%

Others

10%



How People got information about

TVS – Wego(%)

TV

17%

News Paper

0%

Magazine

0%

Internet

27%

Relatives

12%

Friends

44%



Some Other Details From theSurvey

• 97% of the customers have had no problems at the

dealership

• 87% of the customers have taken decision of not

purchasing the vehicle on the word of Mouth.

• 50% decided not to buy by reading reviews online.

• Nearly 50% of the people who didn’t purchased

Wego purchased Suzuki – Access.



Major Reasons - Why did

customers didn’t purchase Wego?

• Heavy as compared to other Vehicles.

• The height is more and is a problem for pillion rider

and Ladies.

• Less Space as compared to others

•

Not easy to maintain and others have a betterquality.

• Finance Problems – Credit Card



Major Reasons - Why didcustomers didn’t purchase Wego?

• It doesn’t have a better resale value.

•

It has a starting problem.

• Personal Reasons – No specific reason provided.

• Its costly in comparison to others.



How could we Improve the customer

perception about the product?

• The biggest problem product faces is from the – word

of Mouth – As revealed in both the Surveys.

– We Need to work on improving that, make sure

that the magazines in comparison show the product

as better

– The local mechanics talk about the product being

better.

– We need to increase awareness about the company



Finance Problem?

• We need to address the finance issue

– Should take less time to process

– We should encourage credit card purchase –

2.5% tax to be not levied.

– More flexible finance options should be made

available.

– We can have finance options as Bajaj has itOwn.



How to Improve the Functionality

• Should find ways to increase Space –

•

We May provide with Hook to hang thingsinstead of the Compartment in the front also

below the seats too.

• We can also add a helmet holder as we have in

Scooty.



How to improve major complains?

• Mileage

– We can provide the vehicle with a digital fuel

meter

– In addition to making the vehicle stand apart

from the rest it will insure a proud customer.

– We can make sure that any customer who

complains about the mileage is provided with amileage test, so that he/she leaves the service

center satisfied and without complain.



How to improve major complains?

•The Center Stand• We can provide a rubber - bush over the stand

that makes it comfortable for the bare footcustomers to park the vehicle and avoid

injuries.• In addition to providing the safety it also

insures additional future sales.

• The Front Shockers – •

Not complained by a lot of people in person butvarious websites have reported it as a majorproblem.

• We need to work on the same in order toimprove its workability.



Improving the Perception

• We need to work on bringing the TVS – History

and work in front of the people.

• India is country where in people love being proud

of the fact that we have done something great.• We need to showcase how TVS is a part of there

life and has been.

•

We need to make sure TVS makes them feelproud.



Conclusion

The suggestions given above should be able to

improve the perception of the vehicle in the

minds of the people, in addition to if

implemented will improve the functionality

and also make it a better product in

comparison to others.



Thank You!!!!

a study of customer perception towards tvs wego part 2

Documents