158915570 stufdy of perception in scooter in rural marketing perception of tvs scooter in rural...

8/10/2019 158915570 Stufdy of Perception in Scooter in Rural Marketing Perception of Tvs Scooter in Rural Marketing

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A

PROJECT REPORT

ON

COMPARATIVE STUDY OF CUSTOMERS BUYING

BEHAVIOURS OF BIKE & SCOOTER WITH SPECIAL

REFERENCE TO TVS

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT OF DEGREE OF

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)

WEST BENGAL UNIVETSITY OF TECHNOLOGY

PROJECT GUIDE SUBMITTED BY!!!!!!!!!!!!!!! ARITRA JANA

(!!!!!" !!!!!!!!!! MBA

!!!!!!!!!!)

SESSION #$%'$%

PAILAN COLLEGE OF MANAGEMENT AND TECHNOLOGY"

JOKA"KOLKATA


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DECLARATION

I the undersigned hereby solemnly declare that this, project entitled

Comparative study of customers buying behaviors of bike & scooter

ith specia! reference to T"# $. Work done by me under the auspicious

of my project guide and other concerned to the best of knowledge.

All the information collected is authentic and the company and relevantinformation handouts bear testimony to the genuineness of work done.

Signature


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PREFACE

Someone has rightly said that practical knowledge is far better thanclassroom teaching. !uring this project I fully reali"ed this and I came to

know about how a consumer chooses among a varied range of products

available to him.

#he subject of my study is market survey of comparison study of

customers buying behavior with special reference to #$S, which has

slowly but steadily evolved, from a beginner to a corporate giant earning

laurels and kudos throughout.

#he report contains first of all brief introduction about the company.

%inally there comes data presentation and analysis in the end of my

report. I also put forward some of my suggestion hoping that they help

#$S &otor 'ompany move a step forward to being the very best.

ACKNOWLEDGEMENT

(


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I Avail the opportunity to convey my sincere thanks to

M*+. ,,,,,,,,, for her valuable guidance encouragement and

Suggestion throughout the completion of the project. )enerously

Shared her knowledge with me.

At last but not the least I would like to thanks our *rinciple madam for

providing such a studies environment in which I was able to complete

this project.

Aritra jana

&.+.A


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CONTENTS

C-/01* %'2

C34/56 P*37891 %:

I50*3;1=0 '2

S=3/1 37 S0


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CHAPTER

COMPANY PROFILE

INTRODUCTION

SCOPE OF STUDY


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INTRODUCTION

#he #$S )roup is one of India/s largest industrial conglomerates. #$ Sundram Iyengar and Sons

0imited, established in 1211, is the parent and holding company of the #$S )roup.

#$S &otor 'ompany is the third largest two3wheeler manufacturer in India and one among the

top ten in the world, with annual turnover of more than 4S! 1 billion in 5563552, and is the

flagship company of the 4S! billion #$S )roup. With a workforce of over -555, the company

has plants 3 located at 7osur and &ysore in South India, in 7imachal *radesh, 8orth India and

one at Indonesia. #he company has a production capacity of (55 thousand units a year.

#$S and Sons also distribute 7eavy !uty 'ommercial $ehicles, 9eeps and 'ars. It represents

premier automotive companies like Ashok 0eyland, &ahindra and &ahindra 0td., %iat and

7onda. It also distributes automotive spare parts for several leading manufacturers.

#$S : Sons has grown into a leading logistics solution provider and has set up state3of3the3art

warehouses all over the country. It has also diversified into distributing )arage e;uipment that

ranges from paint booths to engine analy"ers and industrial e;uipment products.


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GROUP COMPANIES

With steady growth, e=pansion and diversification, today #$S commands a strong presence in

various fields3two3wheelers, automotive components, automotive spares, computer peripherals

and finance.

L+-48 A? supplier of two wheeler gears and camshafts.

L


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COMPANY AT PRESENT & IN FUTURE

Successfully launched the $ictor and %iero3% models after parting ways with Su"uki.

#wo wheeler markets show sign of revival after a lackluster first half.

#he company is suffering a decline in volumes due to poor response of its two strokes

&a= motorcycles.

ecently launched the #$S 'entra and 1- cc #$S $ictor )0B and four stroke &a= in

the pipeline, which would be launched later this year.

*lans major foray into three3wheeler and ;uadricycles market through fresh investments

of s -55 crore.

Actively looking to set up manufacturing unit in Indonesia or $ietnam.

Strong focus on :! and product development.

2


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A/=-1 0-1 S@83*

#$S launched Apache # 15 cc model in September 556, with its ultra modern technology

for Indian bikes has proved to be a big success. #he success of #$S Apache is especially

significant because it was developed with indigenous technology.

T3 +0*31 M! R51 O5 0-1 6 3


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T-*11 -1191* /*3>1=0 1501*85 51 4*10

#$S &otor has set the stage for entry into the three3wheeler markets with the setting up of a new

plant at 8anjangud, near &ysore in @arnataka. We understand that the company would be

targeting the sub3one ton passenger and goods carriers segment of the market.

With an investment of about s -5 crore in phase31, it will cater to both passenger and cargo

segments. #he total investments for the three wheeler and four3wheeler ;uardricycle project are

e=pected to be in the range of s -55 crore in the ne=t two3three years. It plans to go with petrol

version of three wheelers and e=pects higher demand to come from + class towns. #he company

e=pects higher margin and low competition in three3wheeler business as compared to its two3

wheeler business. #hree wheeler sales have grown at a 'A) of


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T-*11-1191* 4*10 +=15*83

#hese are two main segments in the Indian passenger three 3wheeler markets areE

8umber of seats, including driver, not e=ceeding and ma=imum mass not e=ceeding 1 tonne.

8umber of seats including driver e=cluding but not e=ceeding < ma= mass not e=ceeding 1.-

tonnes.

#he three3wheeler goods carrier segments areE

&a=imum mass not e=ceeding 1 tonne

>thers.

Around 2-C of the three3wheeler sold in India belongs to the smaller vehicles category in which

+ajaj Auto is the major player and has around 25C market share. #he other players in the

segment are Atul Auto and *iaggio group, Italy.

Similarly, in the three3wheeler segment, domestic sales of the goods carrying variety grew a

whopping .2-C. #his growth in 5535( could have possibly come from two factors.

1F #he increasing number of cities whose corporations have legislated that larger goods

carrier, like trucks be kept out for logistics purpose.F #he increase in the number of offerings in this category, especially from companies such

as &ahindra : &ahindra and *iaggio vehicles pvt. 0td.

1


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Q


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#he company has put in place a strong : ! team consisting 55 engineers : is spending about

(C of its turnover on : ! every year and has in the process setup a strong world class facility

for product design and development. !uring 5535(, the company applied for 1 patents :

published five technical research papers in international conference. &odified research projects

are carried in association with leading international research labs and Indian institutes. : ! as

percentage of sales in e=pected to increase from 1.-C in %D o to (.C in %D 5.

V9


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#$S &otor 'ompany 0imited, part of the #$S )roup, is one of India/s leading two3wheeler

manufacturers. With a turnover of over s.


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W3*9; C9++ F=898081+

#he company manufactures its motorcycles, scooterettes and mopeds at its state3of3the3art

factories in &ysore and 7osur.

P*3;


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TVS M303* At the cutting edge

#$S &otor will hone and sustain its cutting edge of technology by constant benchmarking

against international leaders.

TVS M303*3 'ommitted to #otal Guality

#$S &otor is committed to achieving a self3reviewing organi"ation in perpetuity by adopting

#G& as a way of life. #$S &otor believes in the importance of the process. *eople and projects

will be evaluated both by their end results and the process adopted.

TVS M303*3 #he 7uman %actor

#$S &otor believes that people make an organi"ation and that its well3being is dependent on the

commitment and growth of its people. #here will be a sustained effort through systematic

training and planning career growth to develop employees/ talents and enhance job satisfaction.

#$S &otor will create an enabling ambience where the ma=imum self3actuali"ation of everyemployee is achieved. #$S &otor will support and encourage the process of self3renewal in all

its employees and nurture their sense of self worth.

TVS M303*3 esponsible 'orporate 'iti"en

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#$S &otor firmly believes in the integration of Safety, 7ealth and ?nvironmental aspects with

all business activities and ensures protection of employees and environment including

development of surrounding communities. #$S &otor strives for long3term relationships of

mutual trust and inter3 dependence with its customers, employees, dealers and suppliers.

MILESTONES

Launched Centra in January 2004, a TECHNOLOGY Uncompromisin !ua"ity,

TECHNOLOGY

#$S &otor 'ompany/s :! division has an imposing pool of talent and one of the most

contemporary labs, capable of developing innovative designs. 'ommitted to achieving total

customer satisfaction through #otal Guality 'ontrol H#G'F, the 'ompany continuously strives to

give the customer, the best value for money.

ECOFRIENDLY

#$S is committed to protecting the environment. #he company/s manufacturing facilities at

&ysore : 7osur have state3of3the3art facilities : air pollution control measures. ?ven the

suppliers are encouraged to ensure that their products meet eco3friendly norms.

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ALWAYS FIRST

3 0aunched #$S -5, India/s first 3seater, -5cc moped in Aug 1265.

3 %irst Indian 'ompany to introduce 155cc Indo39apanese motorcycles in Sept 126.

0aunched India/s first indienous #cooterette, #$S Scooty in 9une 122.

3 Introduced India/s first catalytic converter enabled motorcycle, the 115cc Shogun in !ec 122.

3 0aunched India/s first -3speed motorcycle, the Shaolin in >ct 122


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AWARDS$emin %&ard

#$S &otor is the third Indian company to win the !eming *ri"e. >nly two other #$S

companies have managed this before.

It/s been a long time since the 4nion of 9apanese Scientists and ?ngineers instituted the !eming

*ri"e. +ut very, very few organi"ations outside 9apan have had the honor of receiving it. In fact,

the TVS M303* C34/56 8+ 0-1 3*9;+ 78*+0 4303*=6=91 =34/56 03 ?1 *;1; 0-1 /*81.

As for the #$S )roup, it/s a third. S


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TVS M303* C34/56 nce a &onth +ike/ where a full tank of petrol lasts for a month based on the average

use of motorcycle customers.

A panel of leading auto e=perts in India, after having tested #$S 'entra, have endorsed the fact

that it was the /best in its class/ and also commended #$S &otor 'ompany on its technology

prowess and innovation.

#$S 'entra is powered by $#3i engines which are designed to deliver superb performance on

fuel efficiency and tor;ue delivery based on three fundamental actions namely variable ignition

timing and superior combustion of fuel, friction reduction and fuel wastage reduction.

1


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Added to its technological edge are features that include attractive price, fuel efficiency, low

maintenance, contemporary style, ride comfort and backed by #$S &otor 'ompany/s reliability,

making it truly the preferred two3wheeler in its class.

'hennai, 9anuary -, 55E India/s leading two wheeler major, #$S &otor 'ompany/s

commitment to produce the best technology in its products for its customers has led to the launch

of #$S 'entra with $ariable #iming intelligent engines

H$#3iF, a 155 '' Stroke motorcycle targeted at the *opular Segment.

#his revolutionary new $#3i engine technology, developed indigenously by #$S &otor

'ompany, inbuilt into #$S 'entra will make it the most fuel3efficient motorcycle in the 'ountry.

It will be rightfully called as the /%ill it >nce a &onth +ike/ where a full tank of petrol will last

for a month based on the average use of motorcycle customers.

#he $#3i ?ngines by #$S &otor 'ompany will go down in the history of the Automobile

Industry in India as one of the most innovative technology

developed indigenously. #he $#3i engines are designed to deliver superb performance on fuel

efficiency and tor;ue delivery based on three fundamental actions namely variable ignition

timing and superior combustion of fuel, friction reduction and fuel wastage reduction. #hisaction facilitates deceleration fuel cut off, faster warm up of the ?ngine and has four curve

ignition mapping

0ike all #$S &otor 'ompany products, #$S 'entra too has been engineered and designed

keeping in mind e=tensive customer feedback and changing customer needs. #$S 'entra will be

the first motorcycle in India that will bundle price, mileage, maintenance, style, reliability,

power, ruggedness and ride comfort making it truly a value for money personal transportation

two3wheeler. #hose who want all these performance attributes in a commuter motorcycle at a

great priceM nothing will beat the #$S 'entra for all the advantages it offers.

#$S 'entra is built around to give a mileage that will offer atleast 15 per cent more than any

other motorcycle in the country, today. It will be powered by


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% 0A@S7&I A4#> '>&*>8?8#S WI#7 #$S

&>#> '>&*A8D

#he Shareholders of #$S &otor 'ompany and 0akshmi Auto 'omponents H0A'F have on 12th

9anuary 55 approved the merger of ?ngine !ivision of 0A' with #$S &otor 'ompany and

transfer of ubber and *lastics division of 0A' to Sundaram Auto 'omponents 0imited, a

wholly owned subsidiary of #$S &otor 'ompany. #he company e=pects to obtain the approval

of 7igh 'ourt of #amil 8adu and complete other statutory formalities in the ne=t few months.

#his merger is e=pected to improve the overall profitability of #$S &otor 'ompa

(


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PRODUCT PROFILE

TVS APACHE (RTR)

The recently launched TVS Apache RTR

FI 1! ha" added an an#ther

"tunner #n the r#ad"$ Styl%"h all#y"&

un%'ue ra ra%l"& cla""y "%lencer& larer * "harp l%ned

+uel tan,& all the"e ele-ent" c#-%ne per+ectly t# %.e TVS Apache RTR

1! a "p#rty eye/catch%n l##,"$The Apache RTR 1! ha" een upraded 0%th electr#n%c +uel %nect%#n (EFI)

and ec#-e" Apache RTR 1! F%$ The EFI techn#l#y ha" enaled TVS t#

##"t pea, p#0er #+ th%" %,e$ TVS ha" pr%ced the ne0 -#del at R"$ 2!

TVS SCOOTY PEP First Love


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A "lee, du#/t#ne #dy$ 3#dy c#l#red c##rd%nated -%rr#r"$ A "-%leyheadla-p$ 4%n,y %nd%cat#r"$ L##," e.en etter 0%th y#u #n %t$

PO4ER

52cc 6"tr#,e en%ne t# pep up y#ur r%de$ A %er& -#re c#-+#rtale "eat +#r

t0# and "tr#n hydraul%c "h#c, a"#rer" +#r a "-##ther r%de$

TECH7OLO89

A un%'ue p#0er:ec#n#-y -#de +#r e;tra -%leae$ An aut# re"er.e +uel tap$

7# -#re turn%n ,n# +r#- -a%n t# re"er.e$ Aut# ch#,e" +#r %n"tant "tart"$

E.ery t%-e$

SAFET9

Puncture Re"%"tant Tyre" that c#-e 0%th a "pec%al "ealant %n"%de& -%n%-% the

"tand$ ?ult% +#cal re=ect#r headla-p and "%de re=ect#r" +#r enhanced

.%"%%l%ty$ 7#0 all y#u need %" an e'ually +un,y hel-et and y#u@ re all "et t#pep$

-


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INTRODUCTION OF THE PROJECT

Someone has rightly said that practical knowledge is far better than classroom teaching. !uring

this project I fully reali"ed this and I came to know about how a consumer chooses among a

varied range of products available to him.

#he subject of my study is market survey of customer buying behavior in bikes taking #$S for

comparison, which has slowly but steadily evolved, from a beginner to a corporate giant earning

laurels and kudos throughout.

#he report contains first of all brief introduction about the company. %inally there comes datapresentation and analysis in the end of my report. I also put forward some of my suggestion

hoping that they help #$S &otor 'ompany move a step forward to being the very best.

SCOPE OF THE STUDY

#he scope of the study is to study the customer buying behavior of the respondents in 8ew !elhi

and attain the awareness level of the customers. #he scope is that the services of the dealer,

advertising media as well as celebrity has made an effect on the customer or not and how much.

#his study also allows knowing the future prospects of the company and where it is at present in

the market


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CHAPTER$

OBJECTIVES OF THE STUDY


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OBJECTIVE OF THE STUDY

#he objective of the study is to analy"e the customer buying behavior of the respondents in

motorbikes : scooter of different brands .

#o study the future prospects of #$S motorbikes : scooter.

#o provide a fair picture of technology used by #$S motors.

#o study the sales trends of tvs motors.

#o analy"e the ;uality of after sales services being provided by tvs motors.

6


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CHAPTER'

RESEARCH METHODOLOGY

SAMPLE SIE

SAMPLE LOCATION

2


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SAMPLE SIE AND LOCATION

#he data has been e=tracted mainly from ;uestionnaires filled up by respondents from +hilai and

aipur.

est of the information has been collected through internet surveys and social networking

communities on websites.

#he ;uestionnaire was filled up by -5 respondents scattered at different places and many more

respondents provided valuable information through the internet.

#he aforementioned ;uestionnaire has been attached at the end of the project.

(5


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CHAPTER 2

DATA ANALYSIS AND

INTERPRETATION

(1


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RESEARCH AND DATA TYPES

#he purpose of methodology section in the report making is to describe the research process that

is followed while doing the main part. #he research design plays a pivotal role in the ;uality and

content of the data in making of any project report. #he type of research design chosen is seen to

have a bearing on all the aspects of report writing.

R1+1*=- D1+85 D1+=*8/08@1 R1+1*=- ;1+85

T-1 *1+1*=- ;1+85


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SECONDRY DATA 3 When an investigator uses the data that has been already collected by

others is called secondary data. #he secondary data could be collected from 9ournals, eports,

and various publications. #he advantages of the secondary data can be JIt is economical, both in

terms of money and time spent .#he researcher of the report also did the same and collected

secondary data from various internet sites like )oogle.com, altavista.com and many more. #he

researcher of the report also visited various libraries for collection of the introduction part.

PRIMARY DATA 3 *rimary data is that kind of data that is collected by the investigator himself

for the purpose of the specific study. #he data such collected is original in character. #he

advantage of this method of collection is the authentic. A Set >f Guestions Were *ut #ogether In

#he %orm >f Guestionnaire With 1( Guestions. #he method of sampling was the andom.

INSTRUMENTS 73* D0 C3991=0835

#he instruments used for collection of data were mainly ;uestionnaires, internet surveys and

personal visits to the respondents.

T339+ U+1; 73* A596+8+

B* D8*4

P81 D8*4

T?91+

((


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CHAPTER

FINDING & DISCUSSIONS

(


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ANALYSIS OF CUSTOMER BUYING BEHAVIOUR

ULUBERIA" HOWRAH

CUSTOMER PROFESSION

(-


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SERVICE $

SELF EMPLOYED $

TRADER

CORPORATE IT PROFESSIONAL

SERVICE B

SELF E?PLO9ED B1TRADER 1

CORPORATE 12

IT PROFESSIO7AL 1

PROFESSION

SERVICE SELF E?PLO9ED TRADER

CORPORATE IT PROFESSIO7AL

INCOME GROUP

(

%"%%% %

$%"%%% %

'%"%%% $%

2%"%%% $:%"%%% '


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21!

B!

B5

INCOME

1!&!!! B!&!!! !&!!! 6!&!!! 2!&!!!

USES PATTERN

OFFICE GOING ''

(


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BUSINESS PURPOSE 2%

DROPPING FAMILY MEMBER

SCHOOL COLLEGE

$:

6!

B5

USES PATTERN

OFFICE 8OI78

3USI7ESS PURPOSE

DROPPI78 FA?IL9 ?E?3ER SCHOOL: COLLE8E

CURRENT VEHICLE USING

(6


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TVS

BAJAJ

HONDA

MAHINDRA

VEHICLE USING

TVS

3AGAG

HO7DA

6th tr

HOW LONG USING

(YEARS)

(2


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' 22

'

%

44%

38%

18%

HOW LONG USING ?

9EARS

2 9EARS

1! 9EARS

HOW IS THE VEHICLE

5


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GOOD

BAD $2

CAN/T #A0 $

B2

116

HOW IS THE VEHICLE?

8OOD

3AD

CA7T SA9

REASON FOR CONSIDERING THIS PRODUCT

1


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Price '$1i!eage

#tatus #ymbo! %

B

2

1!

REASON FOR CONSIDERING THIS PRODUCT?

Pr%ce ?%leae Statu" Sy-#l


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ARE YOU AWARE OF TVS SCOOTER AVAILABLE

IN THE MARKET

WEGO $

SCOOTY PEP '

STREAK

EST

JUPITER $2

25%

31%

15%

5%

24%

TVS SCOOTER

4E8O

SCOOT9 PEPJ

STREK

ESTGUPITER

DID YOU EVER VISITED OUR TVS DEALER FOR

IT

(


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YES 2NO '2

CANT SAY

$%

YES; 4%

NO; 34%

CAN!T SAY; 2"%

DID YOU EVER VISITED OUR TVS DEALER FOR IT ?

9ES

7O

CA7T SA9

REASON FOR NOT CONSIDERING TVS MODEL

BAD MILAGE '%HIGH PRICE 2$BAD ENGINE $


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3"%

42%

28%

REASON FOR NOT CONSIDERING TVS MODEL?

3AD ?ILA8E

HI8H PRICE

3AD E78I7E

DO YOU KNOW TVS DEALER IN THE TOWN

YES $NO ''

CANT SAY

-


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B

2

DO YOU #NOW TVS DEALER IN THE TOWN ?

9ES 7O CA7T SA9

IF WE WILL OFFER YOU LOW DOWN PAYMENT

OR LOW EMI SCHEME WILL YOU CONSIDER US

YES %NO

$%


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YES

NO

LOW EMI

9ES

7O

Findings #here are only 16C of people who do not use uses two wheelers and 6C of

people are using two wheelers.

>nly 1


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&a=imum number of people owning bikes : scooters or going to purchase

bikes : scooters is service men followed by business men and students.

#he ma=imum people in the showroom came for the en;uiry of Apache,

7eavy !uty and Scooty *ep *lus. #he number of people en;uiring for 9iveis very less.

CHAPTER :

6


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SUMMARY AND CONCLUSIONS

SUMMARY

?ver since man evolved into social animal he felt the need for 2Transportation$3As he

formed a civili"ation he felt the need for 4etterTransportation$. #oday on the threshold ofe=ploring the universe he feels the need of 24est Transportation$3

#ruly the modern world relies on transportation which can be airways, roadways, railways

and on water. +icycle was the most important part of road transportation in early days and as

the scenario changed bicycle was transformed into a fast, stylish and trendy mode of

transport known as1otorcyc!enowadays known as1otorbike3

?ach human being that is living in this social world knows the importance of bikes because it

serves the purpose in any kind of situation and in any part of this world.

#he topic of the project is Customer 4uying 4ehavior taking T"# forcomparison3 #$S

motor company is one of the leading bike manufacturers in India. #he analysis of the project

2


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was based on customers point of view. %or the study, both primary dataand secondary data

were re;uired. #he primary data was collected based on a survey research, using a structured

;uestionnaire with both open ended and closed3ended ;uestions.

#he sampling procedure used was random sampling for the 1stobjective i.e. to understand

consumer needs on motorbikes : scooters. %or the nd objective i.e. to understand the

awareness levels of #$S I went to the prospects and met the respondents to fill the

;uestionnaire. #he mode of survey was of personal interview, where the respondents filled up

the ;uestionnaires. #he secondary data was collected from business newspapers, maga"ines,

'ompany brochures, journals and the Internet. #he major conclusion from this study was that

#$S has to improve itself to gain the 1 stposition in the market as it is doing well to maintain

its (rdposition in the market.

In terms of competition #$S has neck3to3neck competition with 7ero 7onda and +ajaj. #$S

has a lot of work to do if it has to take lead and remain the leading manufacturer in India.

CONCLUSION

#he facts and figures shown in the analysis is correct and the survey has

been done in a good faith and responsibility

#he data I gathered from the survey helped me to understand the preference

of bikes by the riders and the ;ualities they would like in their bikes. #he

data gave an idea that the promotion of #$S bikes is not up to the mark.

According to the riders of #$S bikes the best things about #$S bikes is the

mileage.

I had done promotional activity for the new product of #$S i.e. 9ive from

where my learned the various techni;ues used for promotion. I came across

many people and described about the feature of 9ive which was very

learning. It was a great e=perience when I had to interact with customers inshowroom with different ;ueries, needs and demand.

%inally I would like to thanks #$S and showroom manager and showroom

owner for giving us this great opportunity to learn and increase our

managerial skills.

-5


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#he respondents in the factors, which they consider while purchasing a bike

: scooters, have done the ranking. &I0?A)? is the first factor following

with *>W? and S#D0? and also with an adaptable *I'?. #he company

has to make efforts for making a product that should have all these three

factors with considerable price.

#he respondents who have not visited the #$S dealership are either not

interested in #$S bikes : scooters or they are not satisfied with #$S

products. In this matter the dealer should increase the road sho&sas well as

arrange regular customers meetin which will create interests in other

prospects

&ost of the respondents had knowledge about the #$S bikes scooters ,

which is a good sign for the #$S motor company.

TVS MOTOR COMPANY

CUSTOMER BUYING BEHAVIOUR (H3*-)

QUESTIONNAIRE

H8>8 '>8SI!?A#I>8 S4$?DF

. N41 ..........................................................................................

$. P9=1......................................T35 ........................................

'. A1 ...............................

2. P*371++835 S1*@8=1 S197 E4/9361; T;1*+ C3*/3*01 I0

P*371++8359

-1


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A. ..............................................................

B. ..............................................................

C. ..............................................................

. D3 Y3< K53 T@+ D191* I5 T-1 T35

Y1+ N3

. I7 W1 W899 O771* Y3< L3 D35 P64150 O* L3 E48 S=-141 W899 Y3

158915570 stufdy of perception in scooter in rural marketing perception of tvs scooter in rural...

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