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© Hitachi, Ltd. 2015. All rights reserved.
A Social Engagement
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The CMO instructs his
Digital Marketing Manager to
investigate customers’ reaction
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Our tool starts crawling the web and analyzing sentiment across the defined sources
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The digital marketing manager
shares his findings with the CMO
The CMO analyzes the Customer Posts and
requests his team to launch a Social Media
Campaign to address the Negative publicity
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Post the Budget Approvals,
Marketing Manager Designs
the Campaigns
Test run
Marketing Manager Starts
A/B Testing Mechanism
to Find a better Approach
for Addressing Consumers
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Two Different approaches to address the Consumers Concern
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Marketing Manager Uses Version 1 for the CampaignVersion 1 – is Declared as the Winner
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As part of Campaign, Messages gets auto posted in Social Media Websites
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And now let us have a look at the sentiment after
some time…
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© Hitachi, Ltd. 2015. All rights reserved. 32
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