a brief introduction to the startup discovery canvas

Chad Kaul@crkaul

A Brief Introduction to the Startup Discovery Canvas

@s19y_advisorshttp://startupdesignstrategy.com

Startup

D e s i g n

Strategy

We believe in accelerating the arrival of the future.

Startup

D e s i g n

Strategy

We help entrepreneurs minimize their time starting up.

Startup

D e s i g n

Strategy

Startup

D e s i g n

Strategy

We design foundations for enterprises the world needs.

Startup

D e s i g n

Strategy

A strong foundation begins with a clear vision.

–Thomas Sowell

“Visions are like maps that guide us through a tangle of bewildering complexity.”

Startup

D e s i g n

Strategy

#StartupDiscovery

Startup

D e s i g n

Strategy

2015StartupDesignStrategywww.startupdesignstrategy.com

The Startup Discovery Canvas

Opportunity

Designed for: Designed by: Updated on: Iteration No.

Startup

D e s i g n

Strategy

Every startup begins as an opportunity…



Opportunity Value


Startup

D e s i g n

Strategy

…to create new value…



Opportunity Value Vision


Startup

D e s i g n

Strategy

…to bring about a better future…


Enabling Environment




Startup

D e s i g n

Strategy

…under a favorable set of circumstances…



User




Startup

D e s i g n

Strategy

…to benefit the users of the value…



User




Maker

Startup

D e s i g n

Strategy

…and the makers of the value…



MarketUser Maker




Startup

D e s i g n

Strategy

…in a market ready for disruption…



User Insights Market Insights Maker Insights

MarketUser Maker




Startup

D e s i g n

Strategy

…guided by insights…



Core Assets


MarketUser Maker




Startup

D e s i g n

Strategy

…to generate assets for an enterprise.



Core Assets


MakerServices

UserServices

MakerTools

UserTools

Market

Adjacent Markets

Core Market

ChannelsNetwork

BehaviorJob

User

Aspirations

Description

SuppliersPartners

JobBehavior

Maker

Aspirations

Description


Opportunity:

What you offer: Why it's special: Who it's for:

Value:

Core problem: After state: Core value:

Vision:

What you believe: Legacy worth creating: Why it's matters:


Startup

D e s i g n

Strategy

Organize your startup research…



Core Assets


MakerServices

UserServices

MakerTools

UserTools

Market

Adjacent Markets

Core Market

ChannelsNetwork

BehaviorJob

Value User

Aspirations

Description

SuppliersPartners

JobBehavior

Value Maker

Aspirations

Description


Opportunity:

What you offer: Why it's special: Who it's for:

Value:

Core problem: After state: Core value:

Vision:

What you believe: Future worth creating: Why it's matters:


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Californa Racquet Club — Drone Ball Boy System Gail Stanwyck & John Coctostan 1.0May 2015

Startup

D e s i g n

Strategy

…and understand why it needs to exist.

Startup

D e s i g n

Strategy

A clear vision gives your product meaning.

–Henry Kissinger

“If you don’t know where you’re going, every road will get you nowhere.”

Startup

D e s i g n

Strategy

We offer workshops to align your team on vision.

Startup

D e s i g n

Strategy

Startup

D e s i g n

Strategy

[email protected]

Contact Us

a brief introduction to the startup discovery canvas

Small Business & Entrepreneurship

environment marketuser

new value

clear vision

market ready

better future

advisors http

strong foundation

brief introduction