8th Grade Presentation

Marian Merritt,

Norton Internet Safety Advocate

When the Internet began (early 90’s)• Information was centralized or had little user created content

– Government information

– University research

– Usenet group, special interests

– Not visual, text based

• Browsers like Mosaic made internet “visual”• Big companies made websites, sometimes too graphic heavy,

lots of design• Most of world was on dial-up, slow connections• AOL was king (sent out millions of free startup disks)

Internet Matured in early 2000’s• Broadband became widely available• Websites sprang up for everyone

– Online storage, photo sharing, blogging, social networking , dating, job, auction and shopping sites

• Today, internet moving to mobile devices and app based – Even OS can be cloud based

– Wifi widely available in public places

– More smartphones

So what’s up next?• Mobile and apps continue• Cloud based storage becomes simpler

– Your phone, camera, tablet, home network become autosynced

– You are never “away” from the photo or document you need

– Security like passwords become more important

– Data permanence • Potential for less data loss from computer failure, stolen devices, out of date technology,

corruption from malware• More risk from hackers, opportunistic and malicious efforts to view, use and copy your

work

How You Use Technology Keeps Changing• You’ve got to stay smart

– Read articles about internet safety and technology

• You’ve got to keep up– Be open to trying new apps or programs or services

– If you see someone with a new device ask about it

– Visit technology sites like CNET, Wired, Mashable

• Help parents understand what’s going on

Today’s Digital Native (born in 1990’s or later)• You have never stood to change a TV channel• Internet has always existed• You don’t go “online”; you are always connected• Your definition of privacy is different from your parents• You expect devices to just turn on, connect and work• You are more collaborative, get help from networks, not just a web

search or in a book• By age 21, will have sent an average of 250,000 emails, instant

messages and texts• By age 21, more than 10,000 hours on your cell phone• By age 21, more than 14,500 hours online, mostly in social networks

What Your Parents Worry About•Online Strangers•Cyber bullying•Internet Addictions•Reputation problems

What You Worry About (Maybe)•Online “drama”•Will my friends embarrass me?•Will my secret stuff get out?•Who are my real friends?•Will I be judged by my:

•Facebook, •Tumblr, •YouTube stuff

The Internet Is Fun

Multi-tasking generation: 8-18 year olds consume10 hours, 45 minutes of media in 7 hours, 38 minPER DAY!i.e. TV, internet, music, chatting while studying

What we all can worry about

•Who can we trust online? •How search works for us and against us•Online privacy, what impacts it and what you can do•Managing your online reputation•Where to report spam and online crime•Viruses, Trojans and malware•Cyberbullying

Online Literacy• Are wiki sites true?

– Feb. 2009 Colbert changed information about elephant’s extinction status

• Can search be manipulated?– Ex: one of top search results for Martin Luther King goes to a disguised

racist site

• Are review sites ok? – Restaurant and hotel owners can post favorable (anonymous) reviews

• Do people lie online? – On dating sites, they increase height , income and use old photos

• Learn how to find accurate source material online, be wary of information only found online, develop critical thinking

Search - What happens?• Logged in or not? • Are “cookies” on or off?• What is SEO? (or what are tags or meta-data?)

– Search Engine Optimization (SEO) is a method used to help websites rank well with search engines

– Sometimes, shady types may embed data in a webpage to trick the search engine, so you visit a site that has nothing to do with what you were looking for

– When done to give you malware, we call it “search engine poisoning”

– Be careful when search results you choose, use browser tools like Norton Safe Web

What does Privacy mean? • Why be anonymous online:

– Great for comments on media websites

– Have parts of your life separate from work/home

– Hide some activities from work/home

– Freedom of speech and protest groups

Privacy IRL• Others are posting, tagging about you• Hard to have total control

– ISPs can trace you for law enforcement

– Your browser keeps information to make your web experience better

– Apps retain your information and your friends’ information

• Kids better at using privacy settings than adults• Set up automatic search on your name• Be prepared to “clean up” before job or college

Pew study of Facebook Users and Privacy Settings

Pew Study: Teens versus Adults

Getting to Security and Privacy

Lying Online, Sharing Passwords

Source: Pew Center

Everything can be more secure and more private• Social networks

– Visit your account security and privacy settings to learn more

• Don’t share your user name and password with others• Logout• Protect mobile devices with passwords• Protect laptops and mobile devices with anti-theft software

– Track , Wipe, Help Law Enforcement

Passwords• Unique, complex, try a code that can be customized

– “I Went to Spain in 2010” > Iw2Si10– For Amazon, add an “a” and an “n”> aiw2Si10n– For ESPN, add an “e” and an “n”>eiw2Si10n

• Not a dictionary word or name• Not a phrase• Nothing a good friend might guess (like an address, pet’s name,

birthday, nickname)• Most important passwords are for email and social network

• NEVER SHARE A PASSWORD! Not with a sibling, BFF, or from one website to another. You can tell your parent.

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Online Reputation and Privacy

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Other Private information• Social network posts

• More common, posting information about ourselves we later regret:– “Bored at work” – your boss won’t like it

– Posting photos of underage drinking – school/law enforcement issues

– “Great party last night at Kim’s house!” – someone’s feelings hurt because they weren’t invited

Real story of Alison Chang of Dallas, TX

http://www.nytimes.com/2007/10/01/technology/01link.html

Photo taken at church BBQ Posted to Ends up on Australian bus ad

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Real story of Smith family of St. Louis, MO

They take a lovely Christmas card photo

That turns up as a Czech grocery ad!

http://www.npr.org/templates/story/story.php?storyId=105318456

Recognizing and Stopping Spam

What is Spam?

•Unwanted emails•Up to 80% of world’s email is spam•Some is dangerous:

•links to websites with malware•attachments that have viruses in them•Phishing emails – offers that are dangerous or fake

Avoiding Spam and Staying Safe• Don’t click or reply to spam• Look at web/email address part that is “.com” or “.gov”.

Whatever is just to the left is the website.• i.e. onlinefamily.norton.com = a norton website

– Norton.onlinefamily.com is not.

• If it sounds urgent or “an emergency” it probably isn’t• Avoid posting your email address on public sites• Just because it looks legit, or has the right logos doesn’t mean it

is

Avoiding Viruses and Malware

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Only Only 1 in 10 1 in 10 people feel “very safe” onlinepeople feel “very safe” online

⅔⅔ OF ADULTSOF ADULTS

GLOBALLY HAVE BEENGLOBALLY HAVE BEENVICTIMS OF CYBERCRIMEVICTIMS OF CYBERCRIME

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How Do Computers Get Infected

Dangerous downloadsClicking on ads, linksVisiting infected websitesBuying into “security” alerts & scare tactics by unknown companiesPeer-to-peer file sharing networksThrough “holes” left by web

browser vulnerabilities

Spotting Virus or Malware Infection• Computer runs slowly or trouble starting• Programs might not start, esp. security software• Flickering hard drive light• Strange programs listed in task manager• OFTEN YOU CAN’T EVEN TELL!!!• Best bet: run security software at all times, regularly scan the

computer and let your parents know if something weird happens when you are online.

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YOU, YOUR FRIENDS ANDYOU, YOUR FRIENDS AND

CYBERBULLYING.CYBERBULLYING.

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Cyberbullying is serious and mean

•Electronic harassment, teasing, cruelty, usually repetitive•About 20% of kids experience it•Peaks in middle school•Email, texts, social network messages•Only 10% of kids report•Many who report to school staff say it made matters worse•Bystanders are powerful, can reach out to targets

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Tips for Dealing with Cyberbullying

Most kids don’t cyberbully!•Work together as a community•If you see cyberbullying, don’t be a silent bystander. Do something!•Talk to your classmates if they are being teased online, be a friend!•Involve your parents, teachers and other adults.•If there’s too much “drama”, turn it off. Get off the computer, mobile phone and find something else to do.

Talk about it beforeit happens

Don’t reply,Keep copies

Ask your friends and parents for help

Bystanders CanHelp!

Review and Wrapping up• Online Literacy – learning how to be savvy about online content

and information• Passwords – why they matter, how to create good ones• Privacy and reputation – what can happen when you aren’t

careful• Spam – recognizing it, avoiding it• Viruses – keep the computer clean • Cyberbullying – make your school “drama free”

Bottom Line• Embrace tech

– Computers, smartphones, mobile devices and apps can make life BETTER

• Teach each other– Ex: Show your parents how to use privacy settings

• Homework:– Set passwords and don’t share them

– Increase privacy settings

– Make sure you have security and antitheft software

– Be kind online, don’t tolerate cyberbullying

Thanks!

Questions? marian@norton.com