8 Steps To A

Modern Marketing

Strategy

LANDMARK MAZDA

1. MERCHANDISING

-Step 1 in modern online vehicle sales

-Creates quality sales content for all channels

-Visibility – Transparency - Trust

2. Website / Mobile

-Over 90% of automotive consumers do research online

before visiting a dealership

KEY ATTRIBUTESEducate

-Product information

-Testimonials

-Video

Engage

- Relevant Information

- Offers

Drive Leads

- Live Chat

- Calls To Action

- Lead Capture Forms

Organic

- Search Engine Friendly

- Flexibility

3. LEAD HANDLING

- Response Time!!

- Show them the car again

- Calls to Action

- Transparency

4. Organic

- Highest return on investment

- Most likely to convert to a lead

- Video ranks high

- Strategic SEO

Advertising Fundamentals – Go where your customers are

5. PAY PER CLICK

- Increase Your Reach

- More Traffic

- Cost Effective

- Contextual / Behavioral /

NEW CARS

USED CARS

MOBILE

RETARGETING

6. EMAIL

Still very impactful in the decision making process of Canadians

Cheap and Effective Marketing

7. Local / Referral

- Optimized 3rd party listings

- Banner ads on local websites ie. Radio stations, sports teams, charities

- Some Traditional

8. ANALYTICS

Data driven feedback on what’s working and how to allocate your budget

How to optimize your pages based on customer behavior

Increase Conversions