8-28-13 understanding google+ for your business
DESCRIPTION
Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.TRANSCRIPT
Brian Childers
Google+ for Your Local Business
Advanced TopicsCovered in Upcoming Workshops
Sources Noted
You can find this presentation on
Before We Begin
Wifi Password
getfound
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Internet Marketing Workshops
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Why Focus on Google
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2013 Local Search Ranking Factors
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Google+ Page SignalsOn-Page Signals
Link Signals
Review Signals
Personalization
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Beha
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What’s Important?• Google+• Internet Directories• Optimized Website• Who is talking about your company• Reviews and Testimonials
Anatomy of a Search Result
Page
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New Local Search Result Pages
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Google+ Agenda
Google Authorship
1. Authorship helps searchers discover great information by highlighting content from authors who they might find interesting.
2. If you’re an author, signing up for authorship will help users recognize content that you’ve written.
3. Additionally, searchers can click the byline to see more articles you’ve authored or to follow you on Google+
4. It’s that simple!
Search Result “what is authorship”
http://googlewebmastercentral.blogspot.com/
Google Authorship Profile
~ 35%Better Click-ThruRates
Google Authorship
Google Publisher / Direct Connect
Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
Google Authorship – Step 1
https://plus.google.com/authorship
Google Authorship – Step 2
Verify Your eMail
https://plus.google.com/authorship
Google Authorship – Step 3
Notice Verified email
checkmark
Add your website URL
https://plus.google.com/authorship
Google Authorship – Step 4WordPress
Non WordPress1. Visit -
https://support.google.com/webmasters/answer/2539557?hl=en
• Add Yoast SEO Plugin
Google Authorship – Step 5WordPress
Non WordPress1. Visit -
https://support.google.com/webmasters/answer/2539557?hl=en
• Add Your Google+ Profile URL in User Profile field
Google Authorship – Step 4WordPress
Non WordPress1. Visit -
https://support.google.com/webmasters/answer/2539557?hl=en
• Select Social in Yoast and Authorship dropdown for your profile
Google Publisher / Direct Connect
Google+ Direct Connect lets you quickly navigate to a Google+ Page (and even add that page to your circles) when using Google Search.
Google+ Profile
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Google+ Business Pages
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https://support.google.com/plus
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Discover More Own Your Own
http://www.google.com/+/learnmore/
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http://foxxr.com/review
Review Encouragement
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at 831-531-7771to order without
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