understanding google hummingbird - gshift client success webinar
DESCRIPTION
Client Success Manager, Crystal Wiltshire, reviews the Google Hummingbird update and how organizations can adjust their content marketing strategies to improve their web presence under this new algorithmic environment.TRANSCRIPT
Client Success Webinar Series presents:
UnderstandingThe Google Hummingbird Update
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Speaker
Crystal Wiltshire• 9 years experience in
corporate marketing• Office social media
addict• Blogger & social
influencer• Typical busy mom
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Agenda1. What is the Hummingbird update2. What impact is this update having
on Web Presence and SEO 3. How to implement Hummingbird
focused strategies into your content marketing going forward
Outcome: To help you understand and react to Google’s Hummingbird update
We make it simple for brands to be massively discovered in a social and mobile world.Processing billions of data points for over 10,000+ brands across 22 countries.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
• Hummingbird is a recent algorithm update from Google
• It was a complete algorithm replacement
• Focuses on long-tail phrases that are based in “conversational search” or “semantic search”
• Often need based statements/questions
• Ex. “Where can I find Thai food in Barrie?” WEB PRESENCE
ANALYTICS for BRANDS AND AGENCIES
WHAT IS THE HUMMINGBIRD UPDATE?
Mobile
Social
• To improve the quality of results for the searcher
• Create a more natural search experience
• Response to the increase in voice-based searches from mobile devices
• To help Google become a more intuitive search engine and fine meaning behind the words
• Ex. “Where is the closest place to buy an iPhone 5 to my house?” – will understand home, place, buy and iPhone 5.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
WHY WAS HUMMINGBIRD CREATED?
www.gshiftlabs.com | @KristaLariviere
Textual Search
www.gshiftlabs.com | @KristaLariviere
Conversational Search
Mobile
Social
In short, the rules of the game have not really changed. • Create good quality
content and put your visitor’s experience first
• Has had less effect on traffic than previous updates
• Old school SEO methods are even less effective with Hummingbird – ie. Keyword stuffing
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
HUMMINGBIRD’S IMPACT ON WPO & SEO
MobileIdentifying Hummingbird-friendly phrases• Select a keyword from your current
pool of phrases• How might someone use that keyword
in a statement or question?• Think like your customer would; how
would you find your product or service?• There may be multiple conversational
search phrases that you can come up with for each keyword WEB PRESENCE
ANALYTICS for BRANDS AND AGENCIES
IMPLEMENTING HUMMINGBIRD
HUMMINGBIRD EXAMPLES
@KristaLaRiviere @gShiftLabs
IMPLEMENTING SEO FOR HUMMINGBIRD
@KristaLaRiviere @gShiftLabs
On-Site Optimizing for Hummingbird• The basics of on-site optimization have
not changed• You do not have to put a Hummingbird
phrase in your HTML title, H1 header, etc.
• Write your page content with that conversational search term in mind
• If content is written with the intent of answering conversational search terms, Google will do the rest
• Consider adding an FAQ section to your site to address these phrases
IMPLEMENTING HUMMINGBIRD
@KristaLaRiviere @gShiftLabs
Special PromotionPackage What’s Included
Keyword Hummingbird Auditfor 15-20 Keywords
(2 hours)
• Review your primary keywords
• Give an example of a corresponding
Hummingbird friendly phrase for each
keywordOn-site Audit of Top
10 Pages of Your Site(3 Hours)
Review your top 10 webpages to ensure the
content answers the Hummingbird phrases
identified above.Promotion expires March 5, 2014Contact [email protected] or your CSM for more details
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
QuestionsMobile
Social
If you have any questions at all regarding the info in this presentation, feel free to contact myself or your client success manager.
My email: [email protected]
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Next Month’s WebinarMobile
Social
Topic: Make Smarter SEO & Content Marketing Decisions with gShift Data
Presenter: Jeff Riddall, CSM
Date: March 19, 2014 at 1:00 pm EST
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES