understanding google analytics

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UNDERSTANDING UNDERSTANDING GOOGLE ANALYTICS GOOGLE ANALYTICS Will Hanke WhereIsMyBusiness.com 6:30-7:00 Networking 7:00-9:00 Learn + Q&A

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An overview of Google's Analytics program and what business owners need to understand when looking at the data.

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Page 1: Understanding Google Analytics

UNDERSTANDING UNDERSTANDING GOOGLE GOOGLE

ANALYTICSANALYTICSWill Hanke

WhereIsMyBusiness.com

6:30-7:00 Networking7:00-9:00 Learn + Q&A

Page 2: Understanding Google Analytics

WhereIsMyBusiness.com

Today You’re Going to…Today You’re Going to…Meet Other Business OwnersSay Something OutlandishLearn Your Ultimate Goal for SEOFilter YourselfSee Where People Exit Your SiteDefine GoalsWin Something?

Why? So You Can Make More Money!

Page 3: Understanding Google Analytics

WhereIsMyBusiness.com

One Lucky WinnerOne Lucky Winner

Page 4: Understanding Google Analytics

WhereIsMyBusiness.com

But First…But First…

Page 5: Understanding Google Analytics

WhereIsMyBusiness.com

SEO Learning OpportunitiesSEO Learning Opportunities

Page 6: Understanding Google Analytics

WhereIsMyBusiness.com

Upcoming ClassesUpcoming ClassesWhy Blogging is So Important for Your Business GrowthJuly 21

Black Hat SEO – Unethical Practices That Can Kill Your Traffic (and Competitors)August 11

You Decide!September 8 & 29 or 15

Page 7: Understanding Google Analytics

WhereIsMyBusiness.com

Upcoming WebinarsUpcoming WebinarsKeyword &Keyphrase ResearchJune 21

What the Search Engines KnowJune 30

Extreme Onsite OptimizationJuly 19

Get Found in Local SearchAugust 9

Page 8: Understanding Google Analytics

WhereIsMyBusiness.com

PhotosPhotos

Page 9: Understanding Google Analytics

WhereIsMyBusiness.com

OutlandishOutlandish

Page 10: Understanding Google Analytics

WhereIsMyBusiness.com

Google AnalyticsGoogle Analytics

Page 11: Understanding Google Analytics

WhereIsMyBusiness.com

Sign inSign in

Page 12: Understanding Google Analytics

WhereIsMyBusiness.com

Add Your Site ProfileAdd Your Site Profile

Page 13: Understanding Google Analytics

WhereIsMyBusiness.com

Verify Your Site/Add CodeVerify Your Site/Add Code

Page 14: Understanding Google Analytics

WhereIsMyBusiness.com

Define Your GoalsDefine Your Goals

Page 15: Understanding Google Analytics

WhereIsMyBusiness.com

Transactional GoalsTransactional Goals

Page 16: Understanding Google Analytics

WhereIsMyBusiness.com

Engagement GoalsEngagement Goals

Page 17: Understanding Google Analytics

WhereIsMyBusiness.com

Your UltimateYour UltimateSEO Goal SEO Goal

Probably Isn’t Probably Isn’t More TrafficMore Traffic

Page 18: Understanding Google Analytics

WhereIsMyBusiness.com

Diving InDiving In

Page 19: Understanding Google Analytics

WhereIsMyBusiness.com

AnalyticsAnalyticsNavigationNavigation

Page 20: Understanding Google Analytics

WhereIsMyBusiness.com

Analytics NavigationAnalytics Navigation

Page 21: Understanding Google Analytics

WhereIsMyBusiness.com

The DashboardThe Dashboard

Page 22: Understanding Google Analytics

WhereIsMyBusiness.com

VisitorsVisitors

Page 23: Understanding Google Analytics

WhereIsMyBusiness.com

Map Overlay - WorldMap Overlay - World

Page 24: Understanding Google Analytics

WhereIsMyBusiness.com

Map Overlay - USMap Overlay - US

Page 25: Understanding Google Analytics

WhereIsMyBusiness.com

States Sending TrafficStates Sending Traffic

Page 26: Understanding Google Analytics

WhereIsMyBusiness.com

Map Overlay - MissouriMap Overlay - Missouri

Page 27: Understanding Google Analytics

WhereIsMyBusiness.com

City DataCity Data

Page 28: Understanding Google Analytics

WhereIsMyBusiness.com

Mobile VisitorsMobile Visitors

Page 29: Understanding Google Analytics

WhereIsMyBusiness.com

Traffic SourcesTraffic Sources

Page 30: Understanding Google Analytics

WhereIsMyBusiness.com

Filter YourselfFilter Yourself

Page 31: Understanding Google Analytics

WhereIsMyBusiness.com

Back to Traffic SourcesBack to Traffic Sources

Page 32: Understanding Google Analytics

WhereIsMyBusiness.com

Search Engine TrafficSearch Engine Traffic

Page 33: Understanding Google Analytics

WhereIsMyBusiness.com

Search Engines & KeywordsSearch Engines & Keywords

Page 34: Understanding Google Analytics

WhereIsMyBusiness.com

Traffic Sources - KeywordsTraffic Sources - Keywords

Page 35: Understanding Google Analytics

WhereIsMyBusiness.com

Keywords by RegionKeywords by Region

Page 36: Understanding Google Analytics

WhereIsMyBusiness.com

Keywords by RegionKeywords by Region

Page 37: Understanding Google Analytics

WhereIsMyBusiness.com

Missouri Keyword TrafficMissouri Keyword Traffic

Page 38: Understanding Google Analytics

WhereIsMyBusiness.com

ContentContent

Page 39: Understanding Google Analytics

WhereIsMyBusiness.com

ContentContent

Page 40: Understanding Google Analytics

WhereIsMyBusiness.com

Top Exit PagesTop Exit Pages

Page 41: Understanding Google Analytics

WhereIsMyBusiness.com

TipsTips&&

TricksTricks

Page 42: Understanding Google Analytics

WhereIsMyBusiness.com

Track EcommerceTrack Ecommerce

Page 43: Understanding Google Analytics

WhereIsMyBusiness.com

Yes!Yes!

Page 44: Understanding Google Analytics

WhereIsMyBusiness.com

Added to NavigationAdded to Navigation

Page 45: Understanding Google Analytics

WhereIsMyBusiness.com

Ecommerce Sample DataEcommerce Sample Data

Page 46: Understanding Google Analytics

WhereIsMyBusiness.com

Revenue by KeywordRevenue by Keyword

Page 47: Understanding Google Analytics

WhereIsMyBusiness.com

Site SpeedSite Speed

Page 48: Understanding Google Analytics

WhereIsMyBusiness.com

RememberRememberThoseThoseGoals?Goals?

Page 49: Understanding Google Analytics

WhereIsMyBusiness.com

Define Some GoalsDefine Some Goals

Page 50: Understanding Google Analytics

WhereIsMyBusiness.com

Add a GoalAdd a Goal

Page 51: Understanding Google Analytics

WhereIsMyBusiness.com

Goal InfoGoal Info

Page 52: Understanding Google Analytics

WhereIsMyBusiness.com

Enter Info and Save GoalEnter Info and Save Goal

Page 53: Understanding Google Analytics

WhereIsMyBusiness.com

Other OptionsOther Options

Page 54: Understanding Google Analytics

WhereIsMyBusiness.com

QuestionsQuestions

Page 55: Understanding Google Analytics

WhereIsMyBusiness.com

DrawingDrawing

Page 56: Understanding Google Analytics

WhereIsMyBusiness.com

Thank You!Thank You!

WhereIsMyBusiness.com

314-496-8665

[email protected]

@WhereIsMyBiz