7 Social Media Tips for Marketing your Website by Ralph Reyes | on April 3, 2013

7 Social Media Tips for Marketing your Website Social media offers a free way to market your website. As we know, companies have been using this as a proficient way to market their services and products for a

while now. With the popularization of three – Facebook, Twitter, and Linked In – social media websites, we’re able to do some very impressive things. It does require

some legwork, but it’s definitely worth it. If applied the right way, the business owner can most definitely see their profits explode.

7 Social Media Tips: Practices for Improved Traffic! Business owners are always looking for ways to better use the big three social media properties to make more money. If you follow these tips, you may see an increase

in sales!

1. Ask Questions

Social media is mostly used as a way to connect. It’s important that we keep this at the forefront. If you’re looking to drum up some interest – you’ll have to start

asking questions. People like to be engaged. Most people are pretty savvy these days. While it’s effective, they really don’t like to be talked at all the time. As such,

it’s not a bad idea for you to actually talk to them. The questions may not matter as much as you think, as most people see social media as a way to kill a little time.

However, there’s also a good way for you to talk about some of the products that you sell. It can be used as an effective market research tool. You can ask them what

they think may be wrong with the given industry, or some ways that they’d like to see it improve. Who knows, their answers to the questions may be something that

you can capitalize from. As in, you may be able to introduce a new product to the market. Most people know what they want.

The most important thing to look at here is how many companies operate. If you have your own personal social media account, think about how many times you’ve

seen a company genuinely engage the people that enjoy their products. There really aren’t that many. Most companies just put a page up there and hope the likes come

to them. Worse, some companies even buy their likes in an effort to peddle their wares to the people who’ve bought them. Sure, it may be effective for some – but not

for most.

Savvier consumers appreciate a face behind the company. It’s important that you offer this to your clientele.

2. Keep the Conversation Flowing

This could almost be addressed in the point above. When you get engaged – it’s important to stay engaged. If you’re going to benefit from any of your social media

efforts, it’s crucial that you stay plugged in. Of course, this can be a little tough to do. If you can, it’s important to assign someone to handle this task for you. The

person doesn’t necessarily have to be an expert in social media, but they should understand your company and what your company does. If they are, they’ll have a

better chance of answering your questions and staying in line with your company brand.

It’s important that they respond quickly, too. Social media is all about conversations. It’s impossible to have a conversation without responding in a timely manner.

There’s two reasons for this. One, a quick response lets the user know that they’re valued and you care about your input. Secondly, being quick on your feet allows

you to diffuse any negative feedback. A negative comment is a bane on business. The negative comment that goes without response for a while can wreak havoc. This

only strengthens the benefits of dedicating someone to social media.

3. Give Stuff Away

This is probably one of the more-utilized tips that business use – regardless of whether or not they’ve been doing it a while. There’s a little more to this. Of course,

there’s the chance for you to give a discount to certain products and services. It’s effective, and it will probably equate to sales right off of the bat. It’s long been

proven effective, but you also have the chance to drum up some interest in other ways.

For example, everyone enjoys gift cards. They enjoy them more if it’s something that they’d be more inclined to use – like WalMart or something similar. The

amount doesn’t have to be much – but it does make people respond in a frenzied manner. It’s incredible to see how people respond to things when there’s some sort of

competition. It’s fun, engaging, and can be advantageous on your end. You may have to spend a couple of bucks, but you may also be gaining a few customers. At the

very least, you’d be getting your name out there.

4. Become the Authority

It’s true that some of the older Internet Marketing efforts have been waning in terms of effectiveness, especially things like Search Engine Optimization. However,

there’s something that we can take from it that can be applied to social media marketing. It’s important to become an authority in your industry – not just one that’s

there to make money. While that’s the most important thing, experts agree that one of the ultimate goals of marketing is to become the place where people go when

they’re looking for a certain product or service. While it is assuredly difficult, you’d want your brand name to become synonymous with whatever you’re selling.

For a good example, look no further than the way that you got here. Chances are – you probably used Google as a means to find yourself on this page. We used

Google as the term for searching on the Internet. There’s a good chance that you won’t reach those heights of success, but it’s important to become a name where

people consider it to be the de facto source for all information regarding your industry. This means that you’ll have to be extraordinarily active and drive the

conversation on all of your social media fronts. Not only do you have to promote great content, you have to actually produce the content.

Even if you’re working in a highly-specialized niche, people will still have questions about it that you can answer. It’s imperative that you seek these people out and

answer any and all inquiries that you find. As you know – if you have even a small following – people are interested in your industry. It’s a good idea to engage them

with content that you created with tutorials, how-tos, and anything else that you think that they could use.

5. Share Relevant Content

Sharing relevant content is important. Not only does it get people to check out something that pertains from your industry, it also shows your passion. Don’t let

anyone fool you – passion drives social media. It also equates to success here. This passion should be felt in everything that you do in social media – even done to

your company name and profile. Sharing content that exudes this passion drives it up in others. If you’re passionate about something, your audience shares that

passion. This gets the conversation going.

One of the more interesting things about this type of content is that it keeps you from having to do a lot of homework. When it comes to some types of social media

marketing, it can be tough to think about topics to cover when sharing. It’s not the case when you’re drawing from passion. You can even use something that’s a little

controversial here – as long as it doesn’t offend your client base. It can also be funny, thought-provoking, or trivial. You simply can’t go wrong if it’s topical and

interesting to the people who share the same interests.

6. Brand Yourself or your Company

If you’re going to get the best out of your social media marketing efforts, you have to brand yourself or your company name. Be sure to have the exact handle across

the board. It’s minimal branding here. It’s also something that you should be doing. After all, you’re reading an article about social media branding. It will really help

you if you have the popular social media accounts – even if you’re not looking to use all of them, even though that will really help.

But, not only is this something that you need to do, it’s a way to help people find you. Sure – people only use a couple of social media accounts – but there are some

people who don’t. The last thing that any successful marketer would want to do is to limit themselves. Also, there are a number of different programs and services that

will actually sign you up to the litanies of different social media networks out there. While you may have to pay for some of these services, they can be beneficial or

some.

Ideally, your account name should be consistent across all of the social media networks. If you can, try to register the same name. If you don’t, there’s the chance that

your prospective customers, fans, and others will find it hard to find your profiles. That’s a big no-no, so it may be worth your while to find as many social media

outlets as you can. Once you do, be sure to sign up with them.

7. Listen to Others

Listening to others is really important in social media. As earlier stated, you have to engage and stay in the conversation. However, it’s not about having the same

conversation. While you’ll always want to market your products and services, people – also stated above – like to know that there’s actually a human talking to them.

You need to have conversations with people that may be outside of what your company does. It may be a little tiresome, but people will remember these conversations

that you had with them. When they do need a service you specialize in – there’s a good chance that they won’t go with your competition.

Social media is topical. It won’t be too hard to find your customers talking about something that may be going on in the world. Respond to them. If it’s not something

overtly personal, don’t be afraid to jump in the fray and offer some sort of advice. There’s a good chance that they won’t mind, and they’ll most definitely see that

you’re receptive to the way that they believe. They may even praise your committal to the people around you.

The end-goal here is to build credibility with your audience. If you do this successfully, you will open the door for you to talk about yourself. When you start doing

this – people will be more apt to listen. This strategy is most effective when you’re consistently engaging, like many of the others above.

Conclusion There are a multitude of successful social media strategies that can help you out – these are just a few to start out with. However, these are most definitely some that

will result in some sort of positive response from your audience. In fact, these can even help build a larger audience if you use them in conjunction with the others.

While some of them may be more difficult to implement than some of the others, every business owner will benefit from them. At the very least, there’s a chance to

aggregate links.

Also, be on the look out for new tips whenever you get a chance. There are always new strategies that are being developed each and every day. As the adage goes,

marketing is a marathon – not a race. The businesses who are always looking for ways to keep them running are the ones who will be consistently successful. Even if

you feel as if you’re not particularly successful as some of the others, it’s important to keep at it. It only takes one comment, blog post, or video to go viral. While

there’s nothing explicitly stating that it may be you – who knows?

This entry was posted in Empower Network

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About The Author: Ralph Reyes

Thank you for visiting my blog. My name is Ralph Reyes. We teach average people how to make above average income on the internet blogging. and marketing with social media. If you would

like to learn more please check out this video training.