7 Ps of marketing

Product• In India, diversified product range focussing more on the vegetarian products

• The happy meal for the children is a great seller

• Cares for religious concerns.

Price• 2 categories-

branded affordability (BA) and branded core value products (BCV).

• The BA products include McAloo tikki and Chicken McGrill burgers which cost Rs20-30

• The BCV : McVeggie and McChicken burgers that cost Rs 50-60

Place• Evenly spread• Almost each big

city presence• very accessible• Drive in and drive

through options

Promotions

• Target customer- Children

Physical evidence

• Location and appearance• Building maintenance