19212964 marketing plan of mcdonalds 7 ps

8/8/2019 19212964 Marketing Plan of Mcdonalds 7 Ps

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Presented By

Slinky City


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McDonald: Behind The Golden Arches

McDonald's Mission

McDonald's Vision

McDonald's in Pakistan

Lakson Group of Companies

.

The Team

Business Model

Franchise Model Quality, Service, Cleanliness and Value propositions

Product Consistency

Act like a retailer and think like a brand

www.slinkycity.tk 2 |P a g e

The McDonalds Story- GenesissS
http://www.slinkycity.tk/http://www.slinkycity.tk/


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FIRM CUSTOMERS

Customer Perception and Customer Expectation

Segmentation, Targeting and Positioning

71%

59%52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Biscuits Burgers & Pizzas Fruit Juices

% of kids who influence what FMCG brand their

family buys

Play Place

Mc Donalds mein hai kuch baat You deserve a Break Today & Feed your inner

child

Product: How should the company design, manufacture the product so that it

enhances the customer experience?


Target Segment What is McDonalds for me?

McDonalds Marketing Mix (7 Ps)


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Co- Branding:



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What are the strengths and weaknesses of the PTCL?

Strengths

Weaknesses


McDonalds Swot Analysis sS


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Opportunities

Threats

Promotion: What is the suitable strategy and channels for promotion of the

product?



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make people aware of an itemfeel positive about it remember it right message right

audienceright media

HOW DO THE CUSTOMERS LEARN ABOUT THE FIRMS PRODUCT AND

SERVICES?

WHO ARE COMPETITORS?

HOW WOULD YOU IMPROVE THE FIRMS COMMUNICATIONS ACTIVITIES?

Placement:

WHAT IS THE NEED OF CHANNELS FOR THE PRODUCT AND SERVICES OF

THE McDonalds?

Firm point of view



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Customers Point of view

HOW WOULD YOU IMPROVE THE CHANNEL ACTIVITIES?

Price:What should be the pricing strategy?

Aap ke zamane mein ,baap ke zamane ke daam



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value pricing and bundling strategieshappy mealcombo mealfamily meal

Pricing Strategy:

Value Ladder strategy :-

Value Pricing.

HOW DO THE CUSTOMERS CHANNEL REACT TO THE FIRMS PRICES?

ARE THERE ANY ACTIONS THE FIRM TO SET ITS PRICES CONSISTENTLY

WITH ITS STRATEGY?

Physical evidence:



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Mcdonalds Tariq Road



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Process:

People:How to converge the benefits of internal and external marketing?

Internal Marketing.

Im loving it



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Organizational Chart:

The McDonalds Experience



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Moments of Truth

McDonaldizing the Suppliers

For the first time, McDonalds suppliers became the focal point of new product

development.

Importance of PLC in McDonalds

A perfect example of revitalising a product in decline

phase


Core Product

Supplementary

Service Delivery

CustomerService Provider Service Delivery Points

Moments Of Truth The Service Encounter


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French FriesShake Shake Fries.

McDonaldsName: Gender: M / F

Age Group: a) Below 18 b)18-28 c)28-40 d)Above 40

Occupation: a) Student b) Business c) Service d) Housewife e) Any other

CONFIDENTIAL:How often do you visit McDonalds?

Specify your satisfaction with McDonalds according to the following?

Through which media you are getting information about McDonalds?

Are you satisfied from the product and services of the McDonalds?

What is the first thing that strikes your mind about McDonalds?

What is the main problem you faced at McDonalds?

Do you want McDonalds services in RYK?

Does the logo attract you?

Which place you suggest for opening a McDonalds here?

Thanks for your cooperation!


Survey Research Result sS


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How often do you visit McDonalds?

Weekly

Monthly

Occasionally

Specify your satisfaction with McDonalds

according to the following? (Quality)

60%

30%

10% 0%

Excellent

Good

Average

Poor



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according to the following? (Price)

30%

55%

15% 0%

Excellent

Good

Average

Poor


according to the following? (Outlet)

60%20%

15%5%

Excellent

Good

Average

Poor



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according to the following? (Taste)

55%40%

5% 0%

Excellent

Good

Average

Poor


according to the following? (Service)

40%

35%

20%

5%

Excellent

Good

Average

Poor



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Through which media you are getting information

about McDonalds?

85%

10% 0% 5% 0%

TV

Newspaper

Pamphlets

Bill Boards

Others

Are you satisfied from the product and services of

the McDonalds?

80%

20%

Yes

No



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What is the first thing that strikes your mind about

McDonalds?

30%

20%15%

35%Burger

Fun

Service

Value for money

What is the main problem you faced at

McDonalds?

5% 5%

15%

70%

5%Long Queues

Rude Behavior of

Employees

Congestion

No problem

Others



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Do you want McDonalds services in RYK?

100%

0%

Yes

No

Does the logo attract you?

95%

5%

Yes

No

CONCLUSIONS:



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References



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1. Marketing Management

2. McDonalds Behind the Arches John S Love

3. www.Mcdonaldsindia.com

4. Outlet Manager McDonalds Vile Parle

5. McDonalds Pakistan

6. Google

7. www.slinkycity.tk

19212964 marketing plan of mcdonalds 7 ps

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