digital marketing essentials for ms ps

[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.

Marketing Essentials for Managed Service Providers (MSPs)

Jamshaid (Jam) Hashmi, CEO ClickTecsWeb: www.ClickTecs.com Email: [email protected]

http://www.ClickTecs.com/

mailto:[email protected]


• Digital Marketing isn’t about technology at all…

• Technology merely affords you increasingly diverse and relevant ways to connect with people…

Mind The Gap


• Consider for a second if your IT Guy put your firms top marketing piece together…

Hello. I’m Digital Marketing.

And I’m Technology


Marketing

Catalogues

Radio

Tradeshows

Billboards

NewspapersMagazines

Brochures

Direct Mail

TV• The Old Ways:• Outbound (Push)

Marketing

Wrapped up in a Black

Hole of Anonymity


Digital Marketing

Website

SEO

Email

PPC

Video

Images

Podcasts

Social

• Digital Marketing Essentials…

• The New Normal:• Inbound (Pull) Marketing

Wrapped up in

Conversion and

Analytics Tracking


Digital Marketing

• Digital Marketing Essentials…

• The New Normal:• Inbound (Pull) Marketing

Wrapped up in

Conversion and

Analytics Tracking


Website Considerations

• Johannes Gensfleisch zur Laden zum Gutenberg (1398-1468)

• Strong CTA (Call To Action) – ideally above the fold

• Include Compelling Imagery • Phone number at the top

(Tap to Call Enabled for Mobile Devices)

• Responsive Web Design • BLOG

Gutenberg Diagram


• Responsive Web Design – Fluid in Multiple View Ports• Preferred protocol for SEO from Google

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ktop


• Responsive Web Design – Fluid in Multiple View Ports• Preferred protocol for SEO from Google

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ne P

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5 Digital Marketing Essentials for MSPs

Increase your leads by learning the basics of Digital Marketing

Learn How

This is a “CTA” Call To Action

Button


Keyword

Organic SEO Results

Don’t forget about the other search engines!


Lots of Quality

e-books from

these guys!


Keyword

Your business can appear here and be CLICKED 12-

13% of the time!

Pro Tip:Google Display Network

Remarketing

&

RLSA (Remarketing Lists for Search Ads)


What is Remarketing?

• Remarketing allows you to reach people who previously visited your website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.

• You can show them these messages as they browse related sites across the Google Display Network.

• You can also target searches closer to ZMOT when they search again (demographically or geographically) - RLSA


How does it work?

A user visits your website and may or may not complete an action

Google places a “cookie” in this user’s browser to show they visited your website

The user leaves your website and navigates through other websites on the Google Display Network

The “cookie” triggers your ad to show on these GDN sites. This gives you another chance to advertise to this user


Wh

at is

C

on

vers

ion

?

Conversion

Purchase

Sales Lead Form

White Paper Download

Email List Sign up

Social Media Follow/Fan

Blog CommentTemplate DownloadWhitepaper

DownloadWebinar Signup

Quote Request

Social Media Share



• Increase your leads by learning the basics of Digital Marketing

Learn How

This is a “CTA” Call To Action

Button

Remember This…?


October 15-17, 2014 • The Cosmopolitan • Las Vegas, Nevada

#MSPWorld • @MSPAlliance • #MSPNews http://www.mspworldconference.com/


Increase your leads by learning the basics of Digital Marketing

Start Learning Now

This Converts 30% Better


• Founded 2001, 10+ Years in Industry• Head Office in Mississauga, Ontario• Core Competencies• International Client Portfolio

Social.

Mobile.

Site.

Search.


Questions:

Email me at [email protected]

mailto:[email protected]

digital marketing essentials for ms ps

Documents

responsive web design

visitedyour website

user visits yourwebsite

technology merelyaffords

pro tip

customers whoadded items

online checkout

cosmopolitan las vegas