568 otop pocketbook
DESCRIPTION
cffTRANSCRIPT
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1 OTOPOneTambonOneProduct OTOP OTOP OTOP OTOP OTOP OVOP(OneVillageOneProduct)OTOP .. 2544 OVOP OTOP OTOPOTOPYouTube OTOP OTOPOTOP
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2
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31 - 7 - 10 - 11 - 11 - 12 - 13 - 13
2 - (Grounded Theory) 18 - (OTOP) 23
3 - 45
4 - OTOP 56 - OTOP 85
5 - 95 - OTOP 100 - OTOP 105 - 109
119
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4
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5 1
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6
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7
10 (..2550 2554) 5 (, 2549: 9) (OTOP)
(One Tambon One Product : OTOP) .. 2544
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8
OTOP Product Champion (OPC)
(Local Links Global Reaches)
(.)
(OTOP Product Champion)
2549
(
,
2549: 3)
OPC
5
2549
(Specific Criteria)
100 3
(Product Level)
5 1-5
3-5
OTOP 3-5
(, 2549 : 37)
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9 OTOP OTOP OTOP OTOP OTOP OTOP SMEs SMEs OTOP
OVOP (One Village One Product) OTOP
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10
1. OTOP
2.
OTOP
3.
OTOP
OTOP
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11
OTOP
OTOP
OTOP
1:
2: OTOP OTOP
3: OTOP
4:
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12
1. OTOP
2. OTOP
3. OTOP
4. OTOP
OTOP OTOP
4
1: OTOP , , ,
OTOP 5
2: OTOP
3: OTOP 2555
4: OTOP (ISMED)
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13
1. OTOP
2. OTOP
3.
OTOP
(AEC)
22 2556 4 2556
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14
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15
2
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16
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17
OTOP OTOP OTOP
1.
2. (OTOP)
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18
1960 Barney G. Glaser
Anselm L. Strauss
The Discovery of Grounded Theory
(Category/Theme)
(Topic) (Associate)
(Theory)
( , 2556)
(Grounded Theory)
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19
1. (Open coding) 2. (Axial coding) Open coding 3. (Selective coding) Axial coding 4. (Development of theory)
Codes
Concept
Categories
Theory
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20
(Theory Development)
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21
(Grounded Theory)
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22
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23
(OTOP) .. 2544
OTOP
(.)
OTOP
.
( 2) .. 2545
(OTOP)
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24
./
. /
/
.
1. ..
2. OTOP
/
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25
OTOP OTOP (SMEs)
OTOP
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26
OTOP
/ OTOP
.. 2544 .. 2546 .. 2548
.. 2547
(OTOP Product Champion: OPC) OTOP OTOP OTOP CITY
.. 2545
OTOP (.) . . Smart OTOP OTOP
OTOP 1- 5
Local Links Global Reaches OTOP OTOP OTOP
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27
.. 2550 .. 2552
.. 2549 .. 2551 .. 2553
OTOP (Provincial Star OTOP: PSO)
Knowledge Base OTOP: KBO
, OTOP
OTOP Product
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28
OTOP OTOP
OTOP
02
01
OTOP OTOP OTOP
OTOP
OTOP
3 2.1
2.2
-
29
03
04
05
2.3
10
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30
5
., GAP, GMP, HACCP, Qmark, ., ., , 3
1) 2)
3) /
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31
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32
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33
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34
/
-
35
-
36
7 , /, /, , /,
-
37
3 ,
-
38
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39
(OTOP Product Champion: OPC) OTOP (1-5 ) OTOP 2 1) 2) 3) 4) 3 1) 2) 3) 5 ( ,
2555)
5 4 3 4 2 3 1 2
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40
5
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41
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42
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43
3
-
44
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45
Strauss and Corbin
3
1.
2.
OTOP
YouTube (www.youtube.com)
3.
OTOP
-
46
1:
OpenCoding
OTOP
50 10
(Key word) OTOP
AxialCoding
Open Coding
SelectiveCoding
(Axial
Coding)
OTOP
Selective Coding
OTOP
(The1stModel)
(The 1st Model)
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47
2:
OTOP
YouTube
OpenCoding
OTOP
40
OTOP 5
OTOP 1
OTOP
OTOP
OTOP 5
OTOP
(www.thaitambon.com)
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48
OTOP 5
OTOP 5
OTOP 5
OTOP 5
OTOP 5
OTOP
OTOP ( OTOP 5 4 )
OTOP
OTOP
OTOP
OTOP
OTOP { }
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49
AxialCoding
Open Coding
SelectiveCoding
(Axi-al Coding)
OTOP
Selective Coding
OTOP
(The2ndModel) OTOP
(The 2nd Model)
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50
3: OTOP
(The 2nd Model)
OTOP
(The 2nd Model)
OTOP 3
OTOP 2555
OTOP
(ISMED)
(The 2nd Model)
(The 3rd Model)
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51
3 (3 Angles)
OTOP
(The 1st Model)
OTOP
OTOP
OTOP
-
52
-
53
4
-
54
-
55
(3 Angles)
OTOP,
OTOP ,
OTOP
OTOP
2
OTOP
OTOP
OTOP
OTOP 5
YouTube
OTOP (In-depth Interview)
OTOP OTOP
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56
1. OTOP OTOP
OTOP 50
10
(Open Coding) (Axial Coding)
(Selective Coding) (Theory
Development)
(Model)
OTOP
OTOP
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57
(OpenCoding)
OTOP
(Key Word)
(AxialCoding)
(Key Word)
(Open Coding)
(SelectiveCoding)
(Axial
Coding)
(TheoryDevelopment)
(The 1st Model)
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58
OTOP
Online/Offline
Story
Knowledge
Branding
OT OP
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59
OTOP
Online/Offline
Story
Knowledge
Branding
OT OP
Open Coding
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60
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61
Axial Coding
-
62
-
63
Selective Coding
-
64
OTOP
OTOP
OTOP 3
OTOP
OTOP
OTOP
The1stModel
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65
1.
OTOP
1 5
5
4
3
4
2 3
1 2
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66
2. OTOP 2
(SMEs)
OTOP
-
67
3.
OTOP
OTOP
OTOP
OTOP
-
68
4.
OTOP 5
OTOP
OTOP
-
69
5.
OTOP
OTOP
-
70
6.
OTOP
OTOP
-
71
-
72
2. OTOP YouTube (In-depth Interview) OTOP
YouTube OTOP 40
OTOP 5
OTOP 5 1
(Open Coding)
(Axial Coding) (Selective
Coding) (Theory Development)
(The 1st Model)
OTOP
OTOP
OTOP
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73
(OpenCoding)
OTOP YouTube
OTOP
OTOP 5
(Key Word)
(AxialCoding)
(Key Word)
(Open Coding)
(SelectiveCoding)
(Axial
Coding)
(TheoryDevelopment)
(The 2nd Model)
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74
OTOP (ISMED)
OTOP 2555
OTOP OTOP 5 4
OTOP
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75
OTOP 5
OTOP 5
OTOP 5
OTOP 5
OTOP 5
OTOP
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76
Story
Business Plan
Service Mind
OT OPOpen Coding
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77
Story
Business Plan
Service Mind
OT OP
Open Coding
Open Coding
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78
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79
Axial Coding
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80
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81
Selective Coding
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82
OTOP YouTube
OTOP
OTOP 5
OTOP
3
OTOP
3
(The 1st Model)
OTOP
PRODUCT
Leader
Servic
e
Mind
KnowledgePa
ssion
Creati
vity
ProductDevelopment
Knowhow
StandardS
tory
Outlet
PEOPLE Knowhow Product
Development
StandardStory
Knowledge
Leader Expo
rt
Event/Bo
oth
Moder
nTra
de
Otop Center
Distribution
Center
PRODUCT
PEOPLE
CHANNEL
CHANNEL
PassionKey
Success Factor
Creativit
y
-
83
3. OTOP OTOP
OTOP
3
OTOP OTOP
OTOP OTOP Channel OTOP Channel 35% OTOP Channel Outlet OTOP Outlet (The 3rd Model) (Export), / (Event/Booth), OTOP (OTOP Center), OTOP (Distribution Center)
OTOP People Service Mind Passion Service Mind Passion Service Mind Passion Passion
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84
3
OTOP
OTOP
(Key Success Factor)
OTOP
OTOP
(The 3rd Model)
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85
PRODUCT
Leader
Servic
e
Mind
Knowledge
Passi
on
Creati
vity
ProductDevelopment
Knowhow
StandardS
tory
Outlet
PEOPLE Knowhow Product
Development
StandardStory
Knowledge
Leader Expo
rt
Event/Bo
oth
Moder
nTra
de
Otop Center
Distribution
Center
PRODUCT
PEOPLE
CHANNEL
CHANNEL
PassionKey
Success Factor
Creativit
y
(The 3rd Model)
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86
1.(People)
(Leader), (Creativity), (Passion) (Knowledge)
(Leader)
(Creativity)
-
87
(Passion)
(Supplier)
(Knowledge)
(Supplier)
-
88
2.(Channel) (Export), / (Event/Booth), (Modern Trade), OTOP (OTOP Center) OTOP (Distribution Center)
(Export)
OTOP OTOP
/ (Event/Booth) OTOP OTOP OTOP OTOP
-
89
(ModernTrade)
(Gourmet Market) , (Tops supermarket) OTOP 5 OTOP
OTOP(OTOPCenter)
OTOP OTOP OTOP
OTOP (DistributionCenter)
. . . OTOP (ONE STOP SHOPPING)
-
90
3.(Product)
(Product Development), (Knowhow), (Standard), (Story) (Creativity)
(ProductDevelopment)
OTOP
(Creativity)
-
91
(Knowhow)
(Business Plan) OTOP
(Standard)
OTOP (.) (.) (.)
(Story)
OTOP
-
92
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93
5
-
94
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95
OTOP OTOP OTOP OTOP
-
96
OTOP OTOP
1. OTOP - - OTOP - OTOP 1 5 - OTOP-
2. OTOP - OTOP- OTOP -
3. OTOP - OTOP - OTOP - - OTOP
OTOP 3
-
97
1.
(Leader)
(Creativity)
(Passion)
(Knowledge)
OTOP
-
98
2.
OTOP (Event/Booth)
OTOP(ModernTrade)
OTOP(OTOPCenter)
OTOP (Distribution
Center)
OTOP (Export)
OTOP
-
99
OTOP
3.
(Creativity)
(ProductDevelopment)
(Standard)
(Knowhow)
(Story)
-
100
OTOP
OTOP
OTOP
OTOP
(http://www.thaismefranchise.com
/?p=30723#more-30723)
OTOP
.
- 3
OTOP
-
-
101
300-400
OTOP
-
8,000
12,000
-
-
102
- - - OTOP 5 OTOP - OTOP 5 - - - - - OTOP OTOP OTOP
-
103
Product Knowhow
Development
Creativity
Story
People Leader
Standard
Passion
Creativity
Knowledge
Channel Distribution Center,
OTOP Center, Event/Booth
Modern trade
Export
-
- -
-
- - OTOP 5 - - - - -
- - OTOP 5 - - - -
-
104
OTOP
(http://souvenirbuu.
wordpress.com//
/, 2548)
OTOP
OTOP
OTOP
OTOP
OTOP
(, 2548)
OTOP
OTOP
-
105
OTOP
OTOP
20
700,000
7,000
OTOP
(http://souvenirbuu.wordpress.com/
//
, 2548)
-
106
OTOP
OTOP
-
107
Product Knowhow
Product Development
Creativity
Story
Standard
People Leader & Passion
Knowledge
Channel Distribution Center,
OTOP Center, Event/Booth
Export
- - - , , - - , OTOP
- OTOP
- , ,
- OTOP 3-5 - OTOP
-
108
-
109
OTOP OTOP
OTOP ()
-
-
-
-
110
OTOP ()
-
-
-
-
-
111
OTOP ()
-
-
-
-
112
OTOP ()
-
-
OTOP
OTOP
OTOP
OTOP
-
113
OTOP
1.1 OTOP
OTOP
1.2 OTOP Center
OTOP
OTOP
OTOP
1.3
OTOP (Distribution Center)
OTOP
-
114
OTOP
2.1
2.2
OTOP
2.3 OTOP
OTOP OTOP
OTOP
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115
-
116
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117
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118
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. (2550). . .. (2548). OTOP . : OTOP OTOP 2552 (2552).(Research.PDF). . (2555). OTOP 2555. : , 3-13. . (2555). , . (2555). .. 2555. : , 6-11. . (2553). . . 4 1. . OTOP 1 . . . . : . , . (2548). OVOP OTOP . : 2548. . (2548). OTOP . , . . (2554). (e-commerce) (OTOP) . 2, .. 2553 .. 2554.
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120
. . (24 2555). , 14 . (2552). : OTOP TREND 2009. . : . . (2555). OTOP . , . . (2552). OTOP OTOP . , . . (2550). OTOP . , . (2552). . , .. (2554). (OTOP). : 2 .. (2553). / OTOP. : . OTOP 1. (2555). (Online). Available: http://ictandservices.blogspot.com/2012/04/otop-1.html OTOP 2. (2555). (Online). Available: http://ictandservices.blogspot.com/2012/04/otop-2.html OTOP 1. (2550). (Online). Available: http://www.nidambe11.net/ekonomiz/2007q2/2007may14p2.htm . (2548). (Online). Available: http://library.dip.go.th/multim5/edoc/14205.doc .. 2555 (2555).(Online). Available: www.cddubon.net/Filesdownload/kansan56.ppt OTOP (2010). (Online). Available: http://www.tisi.go.th/index. php?option=com_content&view=article&id=2299:2010-10-12-11-04-19&catid=3: 2010-01-20-03-03-46. (2555). (Online). Available: http://www.dbd.go.th/mainsite/index.php?id=702 OTOP (2555). (Online). Available: http://www.panyathai.or.th/wiki/index.php/Otop OTOP (2553). (Online). Available: http://www.cddlampang.net/ (2554). (Online). Available: http://www.thaitambon.com/OTOP/Info/Info1A.htm OTOP (2009). (Online). Available: http://www.thaigov.go.th/th/news-ministry/item/33054-.html. . (2556). . (28 2556). . Available: http://www.dailynews.co.th/article/7/180816
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. . (2548). OTOP . (Online). Available: http://www.phongphit.com/ older/content/view/47/2/. (2556). . (Online). Available: http://www.thaitambon.com/OTOP/Info/Info1A.htm.. (2556). OTOP. (Online). Available: http://www.thaiwaysmagazine.com/thailand/thailand_shopping.html. (2544). (Online). Available: http://www.thaitambon. com/OneTambon/Agricultural1.htm 3-5 1. (2552). (Online). Available: http://beyond.library. tu.ac.th/cdm/compoundobject/collection/tuthesis/id/19819/rec/18 OTOP . (2555). (Online). Available: http://www.phongphit.com/2013/index.php 4 OTOP . (2548). (Online). Available: http://souvenirbuu.wordpress.com/// . OTOP (AEC). (Online). Available: http://www.sme.go.th/Lists/EditorInput/DispF.aspx?List=15dca7fb%2Dbf 2e%2D464e%2D97e5%2D440321040570&ID=1760 OTOP . (2555). (Online). Available: http://www.thaigov.go.th/th/governmental/item/6615-.html OTOP 2555 (2555). (Online). Available: http://164.115.23.30/cddReport/rpRegisters.aspx OTOP 2555 (2555). (Online). Available: http://164.115.23.30/cddReport/rpRegisters.aspx OTOP 2555 (2555). (Online). Available: http://164.115.23.30/cddReport/rpRegisters.aspx OTOP 2555 (2555). (Online). Available: http://164.115.23.30/cddReport/rpProducers.aspx! OTOP City 2012 (2012). (Online). Available: http://www.manager.co.th/iBizchannel/ViewNews.aspx?NewsID=9550000152575 OTOP . (2549). (Online). Available: http://www.somkiet.com/OTOP/Article2.htm OTOP . (2549). (Online). Available: http://www.somkiet.com/OTOP/Article2.htm OTOP (2549). (Online). Available: http://www.somkiet.com/OTOP/Article2.htm . (2555). OTOP . OTOP 76 . Available : http://www.thaitambon.com/Presentation/Promo First.htm
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OTOP . (2547). (Online). Available: http://www.ryt9.com/s/ryt9/135966 OTOP (AEC). (2547). (Online). Available: http://www.sme.go.th/Lists/EditorInput/DispF.aspx OTOP (AEC) (2555). (Online). Available: http://www.sme.go.th/Lists/EditorInput/DispF.aspx?List=15dca7fb-bf2e-464e-97e5- 440321040570&ID=1760 -. (2555). (Online). Available: http://www.isranews.org/reform-the-news-conscience/191-thaireform/ 15717-2012-08-12-16-29-58.html -(2555). (Online). Available: http://www.isranews.org//191-thaireform/15717-2012-08-12-16-29-58.htmlOTOP 5 . (2555). (Online). Available: http://www.thaismefranchise.com/?p=24698#more-24698OTOP in the City (2552). (Online). Available: http://www.bangkokbiznews.com/home/detail/business/business/20090408/ 31901/OTOP-in-the-City.htmlChaweewan Denpaiboon and Kochakorn Amatasawatdee. (2012). Similarity and Difference of One Village One Product (OVOP) for Rural Development Strategy in Japan and Thailand. Faculty of Architecture and Planning, Thammasat UniversityLada Phadungkiati, Kyoko Kusakabe and Soparth Pongquan. (2011). Working for Money or Working for the Group? Community-Based Womens Rural Enterprises in Chainat Province under the OTOP Project. SIU Journal of Management: Vol.1 No.2, December, 2011.Nirunkiat Livkunupakan. (2007). One Tambon One Product Empirical Evidence and Market Orientation from Five Southern Border Provinces of Thailand. RU. Int. J. vol.1(1), 2007.Nobuya Haraguchi. (2008). The One-Village-One-Product (OVOP) movement: What it is, how it has been replicated, and recommendations for a UNIDO OVOP-type project. UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION: Vienna. 03/2008.Robert L. Curry, Jr and Kanchana Sura. (2007). Human Resource Development (HRD) Theory and Thailands Sufficiency Economy Concept and Its OTOP Program. Journal of Third World Studies. Vol. XXIV, No.2.Wattanapong Luechoowong and Suntharee T. Chaisumritchoke. (2010). DISCLOSURE OF ONE TAMBON ONE PRODUCT: A TOOL OF POLITICAL POWER. Faculty of Pharmaceutical Science, Chulalongkorn University.Adding Value to OTOP Products and Making Them Better Known Internationally(2555). (Online). Available: http://thailand.prd.go.th/view_news.php?id=6570&a=2Developing OTOP Brands to Bring out the Uniqueness of Thai Community Products (2555). (Online). Available: http://thailand.prd.go.th/view_news.php?id=6570&a=2OTOP Plus: A New Project to Boost Thai Community Products in International Market (2555). (Online). Available: http://thailand.prd.go.th/view_news.php?id=6570&a=2The First Decade of the One Tambon, One Product Program (2555). (Online). Available: http://thailand.prd.go.th/view_news.php?id=6570&a=2
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OTOP 5
OTOP 5
OTOP 5
OTOP 5
OTOP 5
OTOP ( OTOP 5 4 )
OTOP 2555 OTOP (ISMED)
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125
. OTOP
OTOP
CMMU MK14C 5450454
CMMU MK14C 5450431
CMMU MK14C 5450437
CMMU MK14C 5450447
CMMU MK14C 5450443
CMMU MK14C 5450456
..2537
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