Presented by:

Bassem Ghali

- Canadian Entrepreneur of the Year

- Founder, Head of Client Strategy at

Green Lotus & Green Lotus Tools Inc.

Bassem@GreenLotus.ca

647.405.2525

Your Online Marketing Partner

Presentation Available on

5 Steps to Outrank

Your Competitors

Online & Generate

More Sales Without

Paying Google!

About Bassem Ghali

Corporate Career History

Green Lotus Agency – Launched 2012

Green Lotus Tools– Launched 2015

Canada’s 1st SEO Tools for Entrepreneurs!

Canadian Association of Marketing Professionals - Awards 2015

Why is SEO a Must for any Business?

89%Of Consumers Use Search Engines To Make Buying Decisions. View Source!

75%Of Users Never Scroll Past The First Page Of Search Results. View Source!

43%Of Total Google Search Queries Are Local.View Source!

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Search Engine Marketing

Search Engine Optimization Search Engine Marketing

Long term strategic task, best fit for organization’s main website and core products

Short term strategic task, best fit for seasonal products / sales and / or boosting sales

Slow but steady increase in traffic. Takes 3-6 months to establish higher ranking

Instant increase in traffic according to marketing budget and competition

Search engines do not charge for organic traffic Search engines charge per click (Pay Per Click)

Once high rankings have been achieved, website traffic will not* drop to what it used to be before deploying SEO

Once the SEM campaign I stopped, traffic will drop to what it used to be before the SEM campaign

SEO Vs. SEM

Paid Advertising (Pay Per Click)

Local Search Results

Search Results (Organic)

How Does Search Engine Marketing Work?

How to Rank Higher on Search Engines?

Popularity• Domain Authority

• Page Authority

• Total Backlinks

• .Gov & .Edu Links

• Anchor Text Links

• Referring IPs

• Press Releases

Relevance• Content Quality

• Content SEO

• Page Title Tags

• Site Structure

• Content Frequency

• Internal Link Structure

• Image Alt Text

Social Signals• Social Profile Links

• Google+ Verified

• Facebook Likes

• Facebook Shares

• Tweets / Mentions

• YouTube Views

• Overall Fan Base

Importance: 60%Importance: 35% Importance: 5%

Step #2Step #1 Step #3

Social Media is the New “Word of Mouth!”

75% of people in the 18 - 26 age group use recommendations on social sites for product research, before making a purchase.

Peer recommendations happen every second – with every like, share, retweet, or tag of your brand name!

Strategy Overview!

Strategy Overview!

Learn How to Improve Search EngineTraffic in 5 Steps:

1. SEO Site Audit

2. Keyword Research

3. Build Site Authority

4. Competitor Analysis

5. Traffic & Ranking Check

Step 1: What’s Wrong With Your Site?

On-Site SEO Audit Tool Broken Links Tool

Run detailed SEO audit of your site and detect issues that affect your SEO, such as Title Tags, Description Tags, XML Sitemap, and more.

Check your site for broken links, both internal and external.

Step 2: Choose the Right Keywords!

Keywords Research Tool Competitor Keywords Analysis Tools

Research suggested keywords and key phrases related to your business, choose your keywords based on search volume, search trends and competition level.

Step 3: Increase Site Authority and Build Quality Backlinks

Content Submission Tool Competitor Backlink Spy Tool

Submit your site to more than 90+ global search engines and 50+ Local Business Directories, hand-picked by Green Lotus staff.

Step 4: Monitor Your Progress & Keep an Eye on Your Competitors

Competitor Keywords Rank Checker Tool

Check your competitors on 370+ global and local search engines.

Track organic rankings, paid ads and vertical results including news, videos, images, maps and more.

Step 5: Measure the Success of Your Plan with Simple Yet Insightful Dashboards

Case Study of Oak Valley Décor Online StoreWithin 4 months, OakValleyDecor.com was able to outrank their top 3 competitors and generate close to $8,000 in sales.

Bonus Step: Keeping the Momentum Going

Ongoing SEO Strategy – The DIY SEO Checklist

Explore all stages of the Search Engine Optimization process with full access to 200+ detailed SEO tasks to help you perform keyword research, website audits, optimization and analysis efficiently.

Start Your Free Trial Today!

Save Time & Money Getting All the Date You Need in One Spot