7 ways to outrank your online competitors

BDOIrina Ivanitsa

You vs. your main competitor. Why should you bother?

Competitors analysis

1. Proven keywords you haven’t thought of

2. Content ideas

3. Relevance analysis

4. Backlinks

5. Ads copies

6. Best-selling goods

7. Traffic source

First things firstIdentify your main competitors

USE competitive intelligence tools:

Competitors for a specific product:

You know who your competitors are.

Semantic Analysis

● Common keywords

● Unique keywords

● Urls keywords

● Keywords of urls performing the best

Compare your performance in Google side by side

Your competitors unique keywords=your new opportunities

Urls that drive the largest amount of traffic

http://www.semrush.com/

Urls semantics

http://www.similarweb.com/

Where does traffic come from?

http://www.alexa.com/

Content

You get shares you win

Contagious content on Facebook and Twitter

searchmetrics.com

http://topsy.com/

Other tools for social search and analysis:

● http://www.social-searcher.com/

● http://postific.com/

● http://socialmention.com/

Relevance analysis

Some keywords might be missing

Collocations

Backlinks

majestic.com

Backlinks source

https://ahrefs.com/

Should you be interested in paid traffic analysis?

Your competitors best-selling goods

http://www.spyfu.com/

Ads copies including certain words

Let’s get in touch!

Irina Ivanitsa

skype: support.serpstat

email: info@serpstat.com

Thanks for listening!