5 Steps to Corporate Image

Success

By Julie Hyne Corporate Apparel Solutions

Professional Image Styling and Supply For Companies Who Want To Make a Positive and Powerful Impression.

A s

nap

shot

} In Australia healthcare is

a $126 billion industry } 98000 businesses

} 692144 employed } Forecast to grow at 4.5%

annually

Factors affecting deregulation

} Client will have greater choice over location, type of facility and level of service

} Greater investment incentive for aged care facilities by developers

} Provide exceptional services to compete

} Deliver an exceptional client experience

Wha

t we

know

}  An ageing population means

there is big focus on aged

care services and facilities

}  Majority of workers are

female and over 45 }  Has a very non-sexy appeal

}  Difficult to attract quality

employees of younger ages How is your company going to

tap into this ever growing

market? How can you magnify

the scope of clients you can attract?

The

Big

gest

Dri

ver

Customer Experience

Appearance Do you know what your

client sees, feels and senses when they walk into your

facility?

Ther

e’s

a G

ap

in delivering these drivers…

Your Corporate Image

And that of your staff

Cus

tom

er S

ervi

ce

Fact

s

} A dissatisfied customer will tell between 9-15 people

} 13% of those tell more than 20 people

} 86% of consumers stop doing business because of bad customer experience

} For every customer complaint there are 26 others who remain silent

} 65% will speak negatively

Cus

tom

er s

ervi

ce

fact

s }  25% of customers are likely to speak positively

}  23% who experience positive service will tell 10 people

How can you increase the

above percentages to increase customer loyalty

and create a profitable, sustainable business?

Ent

er S

oft S

kills

}  Interpersonal skills } Attitude } Presentation and appearance }  Leadership } Etiquette and grooming

} Values } Body language These are the things that are

NOT taught at school but will

take your business from being

mediocre to exceptional

Why

do

they

m

atte

r?

Customers demand it

They are what keep you in

business!

5 Steps to Being Irresistible

} Image

} Impression

} Impact

} Integrity

} Identity

Image •  Presentation •  Polish •  Persuasion •  Projection •  Physicality

Impression •  Recognition •  Reflection •  Relate •  Respect •  Reaction

Impact •  Confirmation •  Credibility •  Confidence •  Certainty •  Conversion

Integrity •  Sincerity •  Self respect •  Spirit •  Style •  Status

Identity •  Purpose •  Passion •  Priorities •  Poise •  Presence

Why

are

thes

e st

eps

criti

cal?

}  70% of buying experiences are

based on how the customer

feels they are being treated

(McKinsey) }  Attracting a new client costs 5

times as much as keeping a new

one, so wouldn’t you want to get

it right first time, every time?

}  A 10% increase in client

retention can mean a 30%

increase in your bottom line

(bain & co)

Wha

t doe

s it

mea

n fo

r yo

u? } Higher residencies

} Consumer confidence } Brand integrity } Attract quality loyal staff

} More profits } Seen as market leader } Sustainability

How

we

can

help

}  Image assessment and review to

embrace your workforce style needs

}  Uniform design and colour tailored to

your corporate image

}  Modern, on-trend designs, off range or

standard }  Logo design and embroidery

}  On site assistance }  Dedicated customer service way

beyond the first order }  Choice of implementation programs

Mor

e in

form

atio

n

Julie Hyne Corporate Apparel Solutions } Ask for your free Image

assessment } Contact me directly via

email or on 0433114841 Dressing your staff is easy

with the right program.