5 questions to ask before sending a press release

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Journalists get inundated day after day with press releases. Make sure your doesn't get thrown out right away by asking yourself these five questions, before hitting that send button.

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Page 1: 5 questions to ask before sending a press release

QUESTIONSTO ASK BEFORESENDING THAT PRESS RELEASE

Page 2: 5 questions to ask before sending a press release

Is it useful andcompelling to

ALL thejournalists on

your list?1.

Page 3: 5 questions to ask before sending a press release

Does the subject effectively sum

up the content of the release?

Page 4: 5 questions to ask before sending a press release

What other information might

the journalist need?3.

Page 5: 5 questions to ask before sending a press release

Have you checked spelling & grammar?How many times?

GO CHECK IT AGAIN.

Page 6: 5 questions to ask before sending a press release

Is the quote useable?Can you remove the

usual boring executive quote?

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